Experience

IDEA (Independent Dutch Event Association)

• Netherlands
• Events Services
• 1 - 100 Employee

• Managing Director

  • Sep 2012 - Present

  The IDEA trade association represents the Netherlands’ most prominent organizers (live communication and -activation agencies) of business events. IDEA members mastermind and implement unique and creative events of a high calibre for all their clients (B2B, B2E and B2C). The IDEA trademark of quality is a guarantee of their creativity, professionalism and continuity. IDEA safeguards the collective interests of its associated agencies. And in order to achieve this, we have a long history of good relations with government agencies, other event organizers, suppliers, legal advisors, insurance companies and trade and general press, amongst others. IDEA wants to set the benchmark for the event and live communication industry. We work together with our members to chart its course. In doing so we aim is to contribute to its further professionalization and development. In my role as managing director of IDEA I facilitate the board, run all business processes and communication and connect members, experts, professionals, next generation talent and other stakeholders in the event and live communication industry.



Fieldlab Evenementen

• Netherlands
• Events Services
• 1 - 100 Employee

• Member program team

  • Jul 2020 - Present

  Due to the COVID-19 measures, events can only be organized with strong limitations. This has a major impact on the events sector. Fieldlab Events has been created by the events sector in collaboration with the Dutch government. The aim of Fieldlab Events is to develop validated building blocks, which form proof of the safe and reliable approach needed. This is done in co-creation with companies, governments, interest groups and the public. Purpose is to create trust with the national government in order to have assessment frameworks making it possible to adapt the COVID road map. The Fieldlab Events program focuses on differentiation of different events (business and public) and situations (inside and outside, static or dynamic, etc.) and accelerating the return to full operation for events.



LiveCom Alliance

• Netherlands
• Events Services

• Founder/MD

  • Jan 2016 - Present

  LiveCom Alliance is the pan-European authority representing the live communication and event industry, operating independently to create a stronger, more sustainable and more interesting playing field. LiveCom Alliance believes that live encounters do build a stronger future in all societies and industries, especially in this digital day and age. LiveCom Alliance was established in 2016 as a non profit foundation on the belief that the live communication and event industry deserves a pan-European approach and audience, and would benefit from an overarching dedicated yet independent institution. Aiming to develop our industry through exchange of local expertise, inspiring insights, best practices and research.



Heavent Meetings

• France
• Events Services
• 1 - 100 Employee

• Jury member Heavent Awards

  • Jan 2023 - Present

  Since ten years it's a true privilege to be part of renowned awards and established competitions all over the continent. Being able to judge most creative and effective events and experiential projects from all over the world. Therefore it's an honor to participate in the jury of Heavent Awards from 2023. Since ten years it's a true privilege to be part of renowned awards and established competitions all over the continent. Being able to judge most creative and effective events and experiential projects from all over the world. Therefore it's an honor to participate in the jury of Heavent Awards from 2023.



CONVENTA

• Slovenië

• Jury member Conventa Awards

  • Aug 2022 - Present

  Since ten years it's a true privilege to be part of renowned awards and established competitions all over the continent. Being able to judge most creative and effective events and experiential projects from all over the world. Therefore it's an honor to participate in the jury of Conventa Awards since 2022. Since ten years it's a true privilege to be part of renowned awards and established competitions all over the continent. Being able to judge most creative and effective events and experiential projects from all over the world. Therefore it's an honor to participate in the jury of Conventa Awards since 2022.



Eventex

• Spain
• Events Services
• 1 - 100 Employee

• Jury Member Eventex Awards

  • Nov 2014 - Present

  Being a jury member is rewarding in many ways. Besides maintaining a valuable international network of renowned industry colleagues and experts, it also brings a huge dose of inspiration. I've joined the jury of Eventex Awards, on and off, over the past years. Since 2021 I am jury president of the category Brand Experiences. Being a jury member is rewarding in many ways. Besides maintaining a valuable international network of renowned industry colleagues and experts, it also brings a huge dose of inspiration. I've joined the jury of Eventex Awards, on and off, over the past years. Since 2021 I am jury president of the category Brand Experiences.



Bea World Experience

• Italy
• Events Services
• 1 - 100 Employee

• Advisory Board Member

  • Apr 2014 - Jan 2019

  Following my position as a jury member I also joined the Advisory Board. Among several European Association colleagues and event and live communication experts, I was asked to contribute to the renewed concept for the 2014 edition of the European Best Event Awards transforming a traditional award show into a festival format offering awards, networking and (learning/transforming) content. The result: Bea World Festival, an International festival of events and live communication. I'm also aiming on contributing to the Dutch event and live communication industry by bringing back my experiences and extended network of International event professionals in my position as managing director of IDEA (Independent Dutch Event Association). Last but not least I'm an ambassador of Dutch Event Creativity and Craftsmanship 'spreading the word' through sharing stunning cases and explicit vision Internationally.

• Jury Member European Best Event Awards

  • Sep 2013 - Jan 2019

  As a Jury Member of European Best Event Awards I was inspired by the International event and live communication industry judging the many European cases. It was great to contribute to the Dutch event and live communication industry by bringing back my experiences and extended network of International event professionals in my position as managing director of IDEA (Independent Dutch Event Association). Jury member in 2013 and 2015.



FINDIG

• Netherlands
• Events Services
• 1 - 100 Employee

• Founder

  • Jun 2011 - Sep 2012

  Start-up Findig. Findig is een vindingrijk bureau voor training en activering van merken, mensen en organisaties in dienstverlening en gastvrijheid. Start-up Findig. Findig is een vindingrijk bureau voor training en activering van merken, mensen en organisaties in dienstverlening en gastvrijheid.



effectgroep* | blended agency

• Netherlands
• Marketing Services
• 1 - 100 Employee

• Director

  • Sep 2008 - Jun 2011



effectgroep* | blended agency

• Netherlands
• Marketing Services
• 1 - 100 Employee

• Sales Manager

  • 2006 - 2008

• Account Manager

  • 2000 - 2006



IGT Catering & Evenementenorganisatie

• Managing partner

  • 1997 - 2000



Bonnefantenmuseum

• Manager hospitality & events

  • 1996 - 1997



Taat & De Regt partycatering

• Medewerker sales

  • 1995 - 1996