Ma. Krismel Patulot
Associate Digital Ad Manager at Unified- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Full professional proficiency
-
Filipino Full professional proficiency
Topline Score
Bio
0
/5.0 / Based on 0 ratingsFilter reviews by:
Credentials
-
Advanced Facebook Advertising
LinkedInJul, 2022- Sep, 2024 -
Advertising on Facebook
LinkedInJul, 2022- Sep, 2024 -
Advertising on Instagram
LinkedInJul, 2022- Sep, 2024 -
Communicating Across Cultures
LinkedInJul, 2022- Sep, 2024 -
Digital Marketing Foundations
LinkedInJun, 2022- Sep, 2024 -
Gmail Essential Training
LinkedInJun, 2022- Sep, 2024 -
Google Sheets Essential Training
LinkedInJun, 2022- Sep, 2024 -
Marketing Tools: Digital Marketing Tools and Services
LinkedInJun, 2022- Sep, 2024 -
Slack Essential Training
LinkedInJun, 2022- Sep, 2024 -
Writing Customer Service Emails
LinkedInJun, 2022- Sep, 2024
Experience
-
Unified
-
United States
-
Civic and Social Organizations
-
1 - 100 Employee
-
Associate Digital Ad Manager
-
Jun 2022 - Present
-
-
-
OMD Philippines
-
1 - 100 Employee
-
Sr. Digital Implementation Manager
-
Apr 2022 - Jun 2022
-
-
Digital Ad Ops
-
Sep 2020 - Apr 2022
◾ Responsible for digital implementations and performance of online ads and ad campaigns.◾Spend the majority of time in platform (FB, YT, Adword, DV360, In-platform) seeking insights, optimizations and potential tests.◾Doing Post Campaign Reports for Planner's data visualization◾Coordinating campaigns and building relationships with media reps and vendors◾Doing E-comm campaign and maintaning above 100% ROAS.◾Managing billings of implemented campaigns for Social platforms
-
-
-
-
Media Buyer
-
Feb 2018 - Jun 2020
◾Responsible for buying of 4 beer brands. ◾Managed online placements such as Facebook and Youtube of 1 brand◾Providing detailed plans for client with given budget and allocating it in different mediums that best suit the brand.◾Negotiating with suppliers to get more media values with the allocated budget.◾ Evaluating package of events and promotions of the network partner and proposing it to client if it is within the brand’s objective.◾Monitoring spots and analyzing postbuy reports of the campaign.◾Handled one of the brand’s social media account doing monitoring competitors status and managing social media posts.
-
-
Communications Assistant
-
Jan 2017 - Feb 2018
◾ Providing data runs for the planners and buyers.◾Collating digital sentiments of the brand’s campaign.◾ Thoroughly scanning newspapers and online for ads of brand and competitors.◾ Prepares competitive report for planning and buying.◾Monitoring new commercials in TV, Print and Digital.◾ Monthly updating of influencers and bloggers engagement rates for bench marking.◾Providing spot by spot post buy report for planners and buyers.
-
-
-
New Kinpo Group
-
Taiwan
-
Appliances, Electrical, and Electronics Manufacturing
-
100 - 200 Employee
-
Package Design Engineer
-
Jun 2016 - Jan 2017
◾Analyzes engineering drawings and specifications of product to determine physical characteristics of item. ◾Develops packaging requirements. ◾ Consults with vendors in the development of packaging for components and materials. ◾ Reviews and approve product engineering change orders and packaging process changes including label specifications and packaging related content. ◾Analyzes engineering drawings and specifications of product to determine physical characteristics of item. ◾Develops packaging requirements. ◾ Consults with vendors in the development of packaging for components and materials. ◾ Reviews and approve product engineering change orders and packaging process changes including label specifications and packaging related content.
-
-
-
Philippine Broadcasting Services
-
1 - 100 Employee
-
Assistant
-
Jan 2016 - Feb 2016
Managed calls from the reporters in different provinces in the Philippines for their reports. Became part of one of the segment in Radyo ng Bayan as a Youth Talker Encoded news that will be used for the segment. Managed calls from the reporters in different provinces in the Philippines for their reports. Became part of one of the segment in Radyo ng Bayan as a Youth Talker Encoded news that will be used for the segment.
-
-
-
ABS-CBN Corporation
-
Broadcast Media Production and Distribution
-
700 & Above Employee
-
Production Assistant
-
Nov 2015 - Jan 2016
Worked in Integrated News and Current Affairs "My Puhunan" and was tasked to help in the preparation of the shoot. Assigned to ingest videos from various shoots and transcribed some of the interviews that will be used for the episode of the show. Proposed stories and do some research that can be featured in the show. Assisted the production staff during shoots. Worked in Integrated News and Current Affairs "My Puhunan" and was tasked to help in the preparation of the shoot. Assigned to ingest videos from various shoots and transcribed some of the interviews that will be used for the episode of the show. Proposed stories and do some research that can be featured in the show. Assisted the production staff during shoots.
-
-
Education
-
Lyceum of the Philippines - Batangas City
Bachelor's degree, Mass Communication/Media Studies