Assistant Retail Store Manager

• Sep 2023 - Present

Retail Sales

• Oct 2019 - Present

Assists the store management team in ensuring that the store embodies all aspects relating to the MUJI brand, culture, lifestyle and beliefs system, including but not limited to, adhering to the company’s standard of customer service, maintenance of the store’s cleanliness and unique ambiance, keeping the sales floor well-stocked and organised, assisting in achieving daily, weekly and monthly sales targets, upselling, keeping up to date with product knowledge and seasonal/overall trends, execution of monthly and seasonal store promotions, pricing checks, inventory and stockroom management, and visual merchandising. Show less

Consumer Engagement Lead (Marketing) - Content Dev't, Event Activations and Merchandising Platform

• Jan 2017 - Feb 2019

Spearheaded the strategic marketing content development and execution for consumer engagement for the following channels - LAMPs (legal-age meeting points), general trade, key accounts, events/field activations and digital. Also handled the design, production and execution of all merchandising materials for brands and platforms.

Project Lead - Marlboro Digital (Marketing)

• Jul 2016 - Dec 2016

Managed all Marlboro brand – related digital and on-ground one on one consumer (legal age) communication activities such as, but not limited to, on-ground events, loyalty programs, digital (restricted to legal age smokers) communications, campaign development, brand communication development and other brand and trade related activities.

Assistant Brand Manager Marketing (Philip Morris, Fortune & Below Premium Brands)

• Apr 2013 - Jun 2016

Spearheaded consumer communication activities and product life cycle management, including but not limited to, product development, brand positioning, sales/volume and share of market management, trade marketing activities, communication strategy development, market research and analysis, marketing budget management, creative materials development and execution, national promotions and activations, trademarks and IP clearances management and targeted consumer on-ground and trade engagement activities management, of the Philip Morris & Fortune Tobacco brands Show less

Assistant Brand Manager

• Jan 2013 - Mar 2013

Assisted the Brand Manager in the overall management (from conceptualisation, strategy to execution) of Jollibee Kids Party category, including developing marketing programs to launch new themes and products and spearheading the main line of communication and management between internal and external stakeholders such as trade marketing department, local restaurant managers, media agencies, suppliers, trademark owners and the such. Assisted the Brand Manager in the overall management (from conceptualisation, strategy to execution) of Jollibee Kids Party category, including developing marketing programs to launch new themes and products and spearheading the main line of communication and management between internal and external stakeholders such as trade marketing department, local restaurant managers, media agencies, suppliers, trademark owners and the such.

Product Manager - Mobile Phones

• Feb 2009 - Dec 2012

Successfully spearheaded the over-all Product Life Cycle Management, including but not limited to, mobile phone brand/market/consumer positioning and selection, budget management, pricing management, supply chain management, integrated marketing communications management, trade partners & end consumer promotions and end of life product management, of the following Samsung Mobile Phone categories:o Entry Level Bar Phoneso Entry Level Touch Phones (Non-Smartphones)o Entry to Mid-Level QWERTY Phones (Non-Smartphones)o Entry to Mid-Level Smartphones (Galaxy Series)o Galaxy Camera Show less

Marketing Communications Manager - Mobile Phones

• Jun 2008 - Jan 2009

Responsible for integrated marketing communication activities including above the line and below the line consumer communication activities, including but not limited to, brand positioning, communication strategy development, marketing budget management and managing creative, media, events and PR activities, to develop and implement integrated marketing communication campaigns for Samsung Mobile Philippines

Trade Marketing Officer and Market Analyst

• Jul 2007 - Mar 2008

▪ Part of the team that spearheaded a highly successful competitor switching campaign for Metro Manila point-of-sale retail stores ▪ Designed and produced several sales-related point of sales materials for Metro Manila sales team ▪ In close communication and coordination with the Metro Manila sales team to further develop their areas through appropriate trade sell-in programs and other point-of-sales material support ▪ Analysed Metro Manila Sales Data and made effective recommendations based on findings Show less

Brand Associate (Chief Promo Handler for Multinational Accounts)

• Jul 2005 - Aug 2006

▪ Spearheaded mobile raffle promo concept development, execution and post-promo analysis and recommendations for the following local and multinational brands: Gatorade Get Into the NBA Promotions, Unilever Promos for Rexona, Vaseline, Sunsilk, Western Union and Concepcion Industries. ▪ Spearheaded mobile raffle promo concept development, execution and post-promo analysis and recommendations for the following local and multinational brands: Gatorade Get Into the NBA Promotions, Unilever Promos for Rexona, Vaseline, Sunsilk, Western Union and Concepcion Industries.