Experience

Telewizja Puls Sp. z o.o.

• Poland
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Executive Brand Development Manager @ Puls Kids

  • Feb 2019 - Present

  • Work closely with CEO to define, implement and manage Brand Vision strategy for optimal performance and results • Create, develop, launch Puls Kids brand and animated Brand Hero tailored for the new kids’ brand • Inspire creative team and develop Brand Hero animated short form content • Create and develop digital/app platform – FB, YT, Tik Tok • Plan, develop and execute Marketing & PR campaigns • Create and produce original animated series relevant for the brand • Work in partnership with affiliates to initiate and organize joint business initiatives • Lead the project’s team and build network across functions • Oversee the brand development budget & develop new revenue opportunities • Carry out market research in order to keep up to date with audience trends Show less



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Head of Marketing CEE

  • Dec 2015 - Jan 2018

  • Develop an impactful marketing strategies for Disney Channel, Disney Junior and Disney XD programming properties in CEE • Create and develop Social Media & Digital marketing approach on YT/FB/Instagram across CEE • Managing a geographically dispersed Team (CEE & UK)• Make the brands come to life on the ground, drive audiences and build affinity & brand awareness increase financial results of licensee programs across CEE region• Set the strategy and overall marketing direction for the affiliate, key Disney Junior and Tween franchise properties, looking to create economies of scale through central trade marketing & retail initiatives and events where possible in the region• Build and manage the teams, both in-house and with external agencies support, to deliver stand-out and industry-leading marketing campaigns • Plan and manage marketing budgets for all markets within Central & Eastern Europe to ensure maximum impact and excellent value for money Show less

• Marketing Manager Disney Channel & Disney Junior, Poland

  • Nov 2007 - Nov 2015

  • Create, develop and implement of all marketing campaigns and activity designed to grow ratings and awareness of key Disney Channel and Disney Junior properties• Take responsibility for budget management for the function, developing annual budget proposals and ensuring control of spend and budget across annual planning cycles• Full, independent and timely project management of marketing –led on-air projects, ensuring online, media planning and creative teams are one• Select, brief, manage and deliver evaluation from external agencies used for Disney Channel and Disney Junior campaigns• Take responsibility for creation of basic Marketing P&Ls to support effective commercial planning with the Marketing function• Provide oversight of campaigns and initiatives across a portfolio of products, questioning and challenging the decisions/approach to ensure the most effective outcomes • Manage relationships with key suppliers/vendors/agencies to ensure effective design, delivery and evaluation of campaigns/projects• Oversee the development of new tools and approaches by others to maximize the impact of future Marketing plans• In alliance with Programming pro-actively address changes in the market • Understand and review the current business priorities and identify strategic opportunities for Marketing to support the business in achieving its goals• Support the development of the Marketing AOP for an area of the business to define functional direction and set out key objectives for the coming period • Manage social platforms as best marketing tool to engage audience• Provide new solutions of marketing activities to be close to DC&DJ TG Show less



TVP S.A. (Public Television)

• Marketing Executive

  • Oct 2005 - Nov 2007

  - Planning and implementing of strategic marketing campaigns for TVP1 channel like: promotion of kid’s evenings, series, commentaries programs, fall and spring programming marketing campaigns - ATL and BTL campaigns planning and organizing like The biggest Polish song festival in Opole 2007, PIKE Conference in Zakopane (TVP and TVP Sport brand promotion) - TVP Sport Channel and TVP History Channel launch campaign planning and implementing; - Planning and realization the launch of TVP Sport Channel and TVP History Channel. Show less



HBO

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Specialist

  • Mar 2002 - Sep 2005

  - Planning and realization of the strategic marketing campaigns; - Creating and emplementing the launch of HBO MaxPak and AXN Channel; - Working on ATL and BTL projects like “Open Window”, “Sales points visualisation”, “Promotions in local channels”; “Welcome pack boxes” - Preparation and production BTL materials like posters, programming leaflets, sales leaflets, posters and POS; - Planning and realization of the strategic marketing campaigns; - Creating and emplementing the launch of HBO MaxPak and AXN Channel; - Working on ATL and BTL projects like “Open Window”, “Sales points visualisation”, “Promotions in local channels”; “Welcome pack boxes” - Preparation and production BTL materials like posters, programming leaflets, sales leaflets, posters and POS;



Liberty Global

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Sales Marketing Coordinator

  • Dec 2000 - Dec 2001

  - Local promo events organizing; - BTL materials preparing and producing; - Cooperation with Key Account Managers; - Sales analysis preparing - Local promo events organizing; - BTL materials preparing and producing; - Cooperation with Key Account Managers; - Sales analysis preparing



Wizja TV Sp. z.o.o.

• Sales Department Assistant

  • Sep 1999 - Dec 2000

  - Organization of sales conferences - Preparation of sales analysis for management meetings - Dealing with business correspondence - Organization of sales conferences - Preparation of sales analysis for management meetings - Dealing with business correspondence