M Prashanth
Vice President - Strategy at DigiM- Claim this Profile
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Bio
Credentials
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Advanced Lean Six Sigma Yellow Belt
Sparen & Gewinn ConsultingSep, 2022- Nov, 2024 -
MBA in Integrated Marketing Communications
K J Somaiya Institute of Management
Experience
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DigiM
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Advertising Services
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1 - 100 Employee
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Vice President - Strategy
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Feb 2020 - Present
Responsible for the client sterategy and digital marketing excellence. Playing key role in devising the campaign ideas, implementing the campaigns at lowest cost to inflate ROI off the charts and create a sustainable effect for the business as a whole from the marketing perspective.Scaled a health care startup to INR 160 Crore Valuation by zooming the revenues to $1 Million within 1 year.Reversed the trajectory and doubled the revenues for a major education brand within 3 years while creating sustainable branding practices and powerful social media influence. Show less
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Senior Client Manager
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Feb 2016 - Feb 2020
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Head of Operations
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Jun 2015 - Jan 2016
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GOZOOP Group
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India
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Advertising Services
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200 - 300 Employee
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Digital Account Manager
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Feb 2015 - May 2015
Served as the Account Manager for a key client with focus on online branding and sales. Decided the social media communication strategy and devised interesting campaingns for top brands like Dell, Reliance Fresh, Pan Vilas, Mumbai Indians and others. Served as the Account Manager for a key client with focus on online branding and sales. Decided the social media communication strategy and devised interesting campaingns for top brands like Dell, Reliance Fresh, Pan Vilas, Mumbai Indians and others.
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ForeVision
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India
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Education Administration Programs
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1 - 100 Employee
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Digital Media & Brand Manager
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Apr 2014 - Jan 2015
The deliverable of the project included development of brand language by referring to various brand collateral of companies in the same and affiliated industries, followed by a strategy development for brand revamp along with a digital footprint by the company. A daily brand hygiene has been implemented speared with 2 campaigns for buzz and engagement respectively. Brand management involved collateral revamp and development of consistent copy for website, brochures, product sheets etc. The end result was to create a brand space for ForeVision in the mind of the target audience and has been achieved successfully. Show less
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Education
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K J Somaiya Institute of Management
PGDM - Marketing Communications, Integrated Marketing Communications