M. deIa Cruz

Manager - Product Design & Illustration at SHOEfabrik
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Contact Information
us****@****om
(386) 825-5501
Location
Vietnam, VN

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Experience

    • Vietnam
    • Outsourcing and Offshoring Consulting
    • 1 - 100 Employee
    • Manager - Product Design & Illustration
      • Jul 2018 - Present

      • Design and Development of Footwear for several brands throughout the stages of design and development process. Working co-operatively with various departments: Design, Materials, 3D CAD/Tooling, Costing considerations, Commercialization, Production and Management to ensure selection of appropriate materials, consolidation and performance requirements, MOQs and delivery of products to clients. • Managing and organizing the creation of and verifying accuracy of CADs documents for Production/Costing/Commercialization. Researching/Locating/Specifying the appropriate Footwear Materials according to usage, customer/market, Colourways, target prices, considering consumption/MOQs, etc. Contributing to creation of Technical Packages/Tech Packs. • Designing new Tooling (Outsoles/Midsoles) and Uppers. Modifying/Updating/Improving existing Tooling, Uppers, Materials and Colourways according to forecast trends/fashions/markets. • Designing, Illustrating and Developing new products and/or improving existing products. Driving progress, communicating design/development status to Management, incorporating brands' strategies and DNA into their products. Show less

  • www.dela-Cruz.ca
    • Toronto, ON. Canada - 加拿大安省多伦多
    • Industrial Designer / Footwear Designer / Product Developer 工业设计师/鞋类设计师/产品开发人员
      • Oct 2003 - Present

      • Industrial Designer/Manager of ‘dela Cruz,’ an Industrial Design solutions source that delivers unique and successful designs for clients in the Footwear, Consumer Goods, Automotive and Graphics industries. • Responsible for creating, collaborating and delivering key directions of Concept Development, Product Design, Branding and Marketing through all aspects of the design and production process within the specified timelines. • Managed the creation and design of Safety and Non-Safety footwear lines for clients in various segments: Leather Boots/Shoes, Dress Shoes, Athletic, Casual and Lifestyle. • Worked cooperatively with teams and factories in Asia finalizing designs and molds, developing prototypes and ensuring selected materials, colours and construction fit budgets. • Always researching competitors’ products, innovations in techniques, manufacturing, materials, trends in colour, culture, fashion, lifestyle and technology. Show less

    • Canada
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Industrial Designer/3D CAD Specialist/Product Developer/Illustrator 工业设计师/产品开发人员/3D CAD 专业人士/插画师
      • Apr 2016 - Jan 2018

      • Product Design and/or Development of various types of Retail Fixtures, Furniture, Fittings, Hardware, Displays and Layouts for clients and proprietary products. • Creating 3D CAD Models, Files, Digital Renderings and Drawings of existing and concept products for Development Review, Costing, Prototyping and 3D Printing. • Fabricating and evaluating Prototypes for Development, Estimating, Client Presentation and/or Manufacturing. • Illustrating, Hand Sketching, Rendering and Developing product design concepts and graphic layouts for review or presentation for clients and proprietary development. • Assisting the Design Manager with various tasks, prototypes, communications and meetings to facilitate the Product Design and Development process. Show less

  • Tyrol Footwear
    • Mississauga, ON. Canada
    • Footwear Designer / Product Developer - 鞋类的设计师/产品开发人员/产品系列的创建者
      • Mar 2013 - Mar 2016

      • Led the Design/Development of Non-Safety/Lifestyle and Safety Footwear product lines for Men and Women. Upper designs and modifications. Designing and developing concepts for new Midsoles/Outsoles Tooling. Providing improvements/revisions to existing Tooling. • Design/Development of Fashion Footwear product lines for Men and Women products in the Outdoor, Athletic and Lifestyle and Leisure categories. • Led the Design/Development of Non-Safety/Lifestyle and Safety Footwear product lines for Men and Women. Upper designs and modifications. Designing and developing concepts for new Midsoles/Outsoles Tooling. Providing improvements/revisions to existing Tooling. • Design/Development of Fashion Footwear product lines for Men and Women products in the Outdoor, Athletic and Lifestyle and Leisure categories.

  • Kodiak Group Holdings Co., Kodiak, Terra, Dickies and Work Authority
    • Cambridge, ON. Canada - 加拿大安省剑桥市
    • Footwear Designer / Line Builder / Product Developer - 鞋类的设计师/产品开发人员/产品系列的创建者
      • Feb 2005 - Oct 2011

      • Designed/Developed innovative footwear product lines for Men/Women/Kids, Outdoor, Athletic and Lifestyle in many categories: Safety/Non-Safety, Cemented, Vulcanized, Welted and Slip-lasted. • Led the design of and contributed to development of Terra ‘C/W.W.B.-Cold/Wet Weather Boot,’ the official footwear issued to equip Canada's military personnel: Army, Navy and Air Force. This product resulted in winning a $6.4 million contract tender from the Government of Canada’s Department of National Defence. • Initiated and led the design/development of Terra’s ‘Skateboard’ safety footwear programs that increased sales and expanded Terra’s market by appealing to younger customers. • Utilized innovative Direct-Injection Molding technology to design and develop Terra’s ‘Exile’ line of high-tech, performance, premium safety footwear. • Worked cooperatively in China, Canada and U.S.A. with suppliers/manufacturers ensuring products meet integrity, quality standards, design intents and critical Marketing, Sales and Cost objectives. • Organized /Participated in meetings with development teams to review/revise samples, correct patterns, confirm molds, resolve fit, function and costing issues. • Prepared 2D and 3D technical packages and drawings to accurately communicate product specifications, colours, materials and construction to factories, suppliers and vendors in North America and China. • Researched competitors' products, market trends and cultural and population analytics. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Logistics Associate / Retail Associate
      • Jul 1997 - Aug 2002

      • Shipping & Receiving: Reviewed and verified the accuracy of incoming product and the security of outgoing shipments. • Order Picking: Fulfilled order tickets and ensured accurate quantities, styles and sizes of orders, corrected orders and reported discrepancies to supervisors/managers. • Prepared and verified Receiving/Shipping/Customs documents, scanned orders and input data accurately and efficiently. • Acquired skills to be successful and productive in a fast-paced, high-stress environment to ensure repeat business. Show less

    • Wholesale
    • 1 - 100 Employee
    • Industrial Design Internship: Footwear Design
      • Nov 2000 - Jan 2001

      • Worked closely with R.M.P. Athletic Locker Limited Footwear Designers to learn the foundations of Footwear Design and Development such as market research, concept development, footwear construction types, cut and sew, upper patterns, materials, colour trends and technical detailing. Completed internship and returned to graduate from Industrial Design. • Worked closely with R.M.P. Athletic Locker Limited Footwear Designers to learn the foundations of Footwear Design and Development such as market research, concept development, footwear construction types, cut and sew, upper patterns, materials, colour trends and technical detailing. Completed internship and returned to graduate from Industrial Design.

Education

  • Humber College - 汉博学院
    Industrial Design - 工业设计
  • Seneca College of Applied Arts and Technology - 圣力嘉学院
    Macroeconomics - 宏观经济学
  • ARSutoria School & The TwoTen Foundation (Boston, MA USA)
    Footwear Foundations and Product Development - 鞋业基础学
  • Humber College
    SolidWorks 2015 - SolidWorks Designer
  • Schindler Technologies Corporation
    Rhinoceros 3D (Rhino 3D) - Introduction and Basic
    2017 - 2018

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