Experience

Super Crisp

• Food and Beverage Services
• 1 - 100 Employee

• Regional Sales Manager - South

  • Apr 2019 - Present

  Looking over all sales and distribution. Geographical portfolio-South SINDH and Baluchistan. With in a year Driving results with incremental YTD Growth to 60% Alhumdolillah Working deeply on Core Fundamentals of Sales and distribution- -Team Building -Distributor network increased -Carpet coverage strategy - RTM plan -Secondary sales Numeric and Weighted incrementals -Channels development -Over all business development Looking over all sales and distribution. Geographical portfolio-South SINDH and Baluchistan. With in a year Driving results with incremental YTD Growth to 60% Alhumdolillah Working deeply on Core Fundamentals of Sales and distribution- -Team Building -Distributor network increased -Carpet coverage strategy - RTM plan -Secondary sales Numeric and Weighted incrementals -Channels development -Over all business development



Shield Corporation Limited

• Pakistan
• Manufacturing
• 100 - 200 Employee

• Regional Sales Manager

  • Apr 2016 - Present

  Looking overall sales management of Pakistan South i.e Sindh and Balochistan region. Working on all channel developments. Monitoring brands of Oral care , Baby care and Diapers. Looking overall sales management of Pakistan South i.e Sindh and Balochistan region. Working on all channel developments. Monitoring brands of Oral care , Baby care and Diapers.



Burque

• Pakistan
• Transportation, Logistics, Supply Chain and Storage
• 400 - 500 Employee

• Business line Manager (Ontex)

  • Dec 2011 - May 2016

  Responsibilities included: During the tenure looked out brands [Shan Food (Territory based) and Ontex-Canbebe (City based)] by ensuring following points • Volume & Availability Responsible for forecasting and achieving sales targets in the assigned territory and region based for all brands in physical and unit cases. Ensure product availability through developing and maintaining new out lets and customers in the assigned area. Retain existing out lets. • Market Activities Develop and strengthen relationship with all trade channels. Responsible for ensuring proper market coverage ,availability and visibility. Coordinate promotion execution. Handle customer complaints as per define limits. Ensure implementation of FIFO at GT channels. • Company Assets Management Estimate outlets potential for placement of company stocks, while ensuring bottom lines with principal as well for distribution network. • People Management & Development Manage and train Sales staff assigned area, approves level ensuring productive KPI’s achievements of team. • Discounting and credit Management Verify discounts daily at customer level. Verify discounts disbursements to trade for spending. Ensure timely settlement of market accounts discounts and claim etc. track company assets, liquid credit to the customers and assists in timely settlement on a regular basis tracking and timely settlement of account receivable. • Reporting Monitor and report KPI such as AOP (Annual operating plan), SDPR (Sales distribution performance review), stock inventory daily sales stock return rate, outlet conversion rate etc on regular basis. Monitor competitor activity and report to the NBM through daily activity report. Keep update record of outlets converted and lost (with impact). Show less



Mehran Water Company (Pvt) Ltd - Sister Concern of Burque Corporation (Pvt.) Lt

• Karachi

• Branch Manager (Nestlé pure life)

  • Dec 2011 - Apr 2012

  Responsibilities included: • Stock management, bottle management • Check and Balance of Company's stock in Market. • Establish Distribution Network for retailers and HOD business. • Training of promotional team (Selling Statistics). • Develop a comprehensive customer and retail marketing programme to drive footfall and increase customer spending and retention; • Work closely with Retail team to identify and implement opportunities for sales activities. • Develop and execute profitable discounting campaigns according to sales calendar • Restructuring procedures of bottles management. Show less



Ahbaab foods

• Karachi

• Assistant Manager (Sales,Product development,Marketing)

  • Oct 2006 - Dec 2011

  Responsibilities included: • Coordinating between all the Marketing and sales team • Managing team for new product launches and developments • Responsible for the distribution in different zones of Karachi • Inventory Control & Stock management • Worked on Supply Chain Management in order to make or supplying process short and cost effective • Forecasting Sales, Product branding and promotions. Responsibilities included: • Coordinating between all the Marketing and sales team • Managing team for new product launches and developments • Responsible for the distribution in different zones of Karachi • Inventory Control & Stock management • Worked on Supply Chain Management in order to make or supplying process short and cost effective • Forecasting Sales, Product branding and promotions.