Experience

• - Creation of brand and marketing content including web copy, white papers, case studies, landing pages, email, ad copy, social media - Research, planning and delivery of content marketing campaigns for lead generation, brand awareness and thought leadership - Collaboration with external SEO agency to produce user-focused blog content and SEO-friendly web copy based on keyword research and content gap analysis - for current Helastel website and in-line with launch of new product site - Collaboration with external PR agency to ideate and produce outreach content for targeted coverage Ideation and creation of presentations in collaboration with wider marketing, tech, sales teams Show less



• - Editor of two market-leading enterprise tech publications (US & APAC) - Remote management of team of 4 writers in Hybrid's Kuala Lumpur office - Management of small team of UK-based freelance writers - Full oversight of content output, strategy and distribution - Creation of branded content for enterprise tech clients including Cisco, RingCentral, Dell - Project management of Hybrid EdTech whitepaper published in 2020 - Leading and developing SEO strategy for Hybrid's four publications, including creation of house SEO guide Show less



• - Editor of three publications, including Marketing Tech, The Block (blockchain) and VR 360 - Head of Communications for #DMWF Conference & Expo - Reporting of industry news and feature writing - Commissioning and sub-editing of contributed content from industry professionals - Liaising and building relationships with industry PR and internal marketing teams - Coverage of events, including roundups and video interviews - Email marketing & LinkedIn marketing to registered attendees - Press release creation Show less