Mélissa Startchenko

Senior Paid Social Media Manager at The Ivy Rose Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Peterborough, England, United Kingdom, UK
Languages
  • French Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Limited working proficiency

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Teresa Girao

Mélissa is an excellent colleague, it's a pleasure working with someone who's so passionate and talented as her. Mel's a brilliant social media executive and I can only hope one day we cross paths and have the opportunity to work together again.

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior Paid Social Media Manager
      • Nov 2020 - Present

      Responsibilities • Managing paid social campaigns across Facebook, Instagram ect • Implement and define paid social strategies • Create graphics and write copy that is on-brand • Monitor KPI’s daily & optimise ad spend to deliver monthly conversion & ROAS targets • Produce a monthly performance report & analysis • Action all inbound client requests daily Responsibilities • Managing paid social campaigns across Facebook, Instagram ect • Implement and define paid social strategies • Create graphics and write copy that is on-brand • Monitor KPI’s daily & optimise ad spend to deliver monthly conversion & ROAS targets • Produce a monthly performance report & analysis • Action all inbound client requests daily

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Marketing & Social Media Executive
      • Jun 2019 - Nov 2020

      General Marketing • Development, co-ordination, management and measurement of marketing campaigns. • Contribute to marketing strategies in line with key objectives. • Monitor and suggest emerging media platforms • Report and measure all marketing activity • Development of marketing assets • Budgetary control assistance and administration. • Work with internal and external designers to produce materials of visual impact and within brand guidelines that can effectively be used on multichannel platforms – TV, web, email, social. • Translation of interdepartmental needs and development of the creative brief. • Liaising with external agencies and media outlets as required, whilst managing the production of marketing materials such as leaflets, flyers, posters and newsletters, etc. • Knowledge and practise of most cost effective creative, print, online, production and fulfilment solutions. • Monitoring competitor activity and generating leads for products and services. Social Media • Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more • Manage the day to day execution of social posts across multiple platforms • Utilise software such as sprout social, Facebook Ads manager and Google Analytics to schedule, create ads, boost posts and complete weekly reports • Co-ordinate the daily Social catch up and other key cross department meetings to ensure plans, content and strategies are well communicated • Report on all social media activity • Develop effective copy for use in campaigns Show less

    • United Kingdom
    • Retail
    • 200 - 300 Employee
    • International Marketing Team Coordinator & Content Translator
      • Oct 2017 - Jun 2019

      Coordinator - Creating spreadsheets, organising workload for the team - Help with any questions (technical or business related) - Training new starters - Project coordinator – make sure deadlines are met - Team management SEO optimisation - Using SEO tools such as Brightedge/Moz and Google Analytics to optimise the YC website and to increase conversion rates. - Produce optimised copy - Understanding of how affiliate marketing works Content writer – Translator (English to French) - Write and produce copy for the Yours Clothing website including product descriptions, category content, design - Translating Marketing material & emails in line with the promotional calendar - Transcreation Social Media Facebook - Community manager of Yours Clothing France (97k followers) - Schedule and create content (Hootsuite) - Respond to comments and customers queries in a timely manner - Organize and participate in events to build community and boost brand awareness - Analyse data through Facebook insights and Google Analytics– produce reports Bloggers/Influencers and PR - Look for bloggers & influencers that are relevant for Yours Clothing - Build relationships with bloggers & influencers -Public relations Marketing research - Online benchmark (French competitors) - Provide insight of French culture - Working closely with every departments to ensure the tone of voice is respected Show less

    • United Kingdom
    • Wellness and Fitness Services
    • 300 - 400 Employee
    • Customer Service Advisor French - English
      • May 2016 - Oct 2017

      - Working with Marketing (website issues, translating documents, proofreading) - Knowledge of French market and French culture - Working with compliance to resolve issues with French customers (letters and conference calls) - Working with Key accounts to understand key customer needs and requirements - Dealing with French projects (VDI, Hermes trial, label change, product launches, testing) - Participate and represent the company at Events – Meet and greet French customers (Bronze visit – interpreter as well from English to French) - Develop positive relationships with customers via phone, email and other channels - Process customer queries related to account changes and business building - Engaging with both new and existing customers to ensure high levels of customer retention - Use bespoke Lifeplus IT systems to resolve and process customer orders and queries - Collaborate with colleagues in Lifeplus - Develop product and process knowledge to continue providing excellent customer service - Wellbeing and Engagement Champion Show less

    • France
    • Insurance
    • 700 & Above Employee
    • Concierge Service Expert French-English
      • Mar 2014 - May 2016

      Role : White Concierge is a concierge service attached to banks for their VIP cardholders. I am responsible for providing world class customer service; anticipating and responding to the needs of the customer by taking personal ownership for researching, and delivering customer focused tailor made solutions. As I have the statut EXPERT now, I can assure that I have strong BtoC skills - Answer inbound calls or emails in French and English - Record and manage requests in CRM systems - Suppliers relationships - Research and bookings (travel destinations, special interests, events, restaurants, hotels or complex requests) - Teamwork (international environment) - Respect internal policy and procedures to protect security and quality of output. - Able to work under pressure - Proofreading skills - Strong organisational and communications skills - Problem solving - Training new team members Show less

  • Paradigm Events
    • Toronto , Canada
    • Junior Event Coordinator
      • Apr 2013 - Sep 2013

      Role: Paradigm Events is specialising in creative conferences, special events and event production. My role was to organize and coordinate events. Main tasks: • Create event proposals for clients (site selection, decor, specialty rentals, entertainment, food and beverage...) • Theme and brand development (audio visual, creative concepts and design, stage and set design) • Budget development (comparing budget proposals, adjusting budgets) • Event execution documents (floor plans, confirmation sheets, event resume and function sheet) • Contract negotiations and supplier relations • On site execution (team management, on site for the entire process from set-up to tear down) • Community management (posting content and creating content, social listening) • Improve and update the company website via Wordpress and Infinite Media) • Fashion show organization (former member of Art of Fashion in Toronto) Show less

    • Marketing and Communication Assistant
      • Oct 2012 - Mar 2013

      Role: Promote and develop the image of Chartres using communication tools. Main tasks:• Improve and Update the website by creating content on weekly basis : gathering news, writing articles, using Drupal platform)• Public relations (creation of press kits, press releases, press review, journalist invitation) • Creation communication and promotional materials (flyers, posters, travel guide)• Event planning and on-site execution (external events) • Community management (posting content and creating content, social listening) Show less

    • Administrator and Sales assistant
      • Sep 2010 - Oct 2012

      Role: Provide a competent and efficient support service for the commercial team in all areas of administration and customer services.Main tasks:• Selling packages to group and individuals • Doing quotes for clients• Contact with customers, providers and suppliers (booking rooms, services, booking contracts...)• Administration management (customer relationship management, file management and data management)• Creation communication and promotional materials

Education

  • Ecole Supérieure de Management en Alternance (ESM-A)
    Master of Business and Management, Marketing and Communication
    2010 - 2013
  • University of Wyoming
    Exchange program one semester
    2010 - 2010
  • Université François Rabelais de Tours
    Degree in languages applied to business, English- Spanish-Business
    2008 - 2010

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