Mélissa Startchenko
Senior Paid Social Media Manager at The Ivy Rose Agency- Claim this Profile
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French Native or bilingual proficiency
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English Full professional proficiency
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Spanish Limited working proficiency
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Bio
Teresa Girao
Mélissa is an excellent colleague, it's a pleasure working with someone who's so passionate and talented as her. Mel's a brilliant social media executive and I can only hope one day we cross paths and have the opportunity to work together again.
Teresa Girao
Mélissa is an excellent colleague, it's a pleasure working with someone who's so passionate and talented as her. Mel's a brilliant social media executive and I can only hope one day we cross paths and have the opportunity to work together again.
Teresa Girao
Mélissa is an excellent colleague, it's a pleasure working with someone who's so passionate and talented as her. Mel's a brilliant social media executive and I can only hope one day we cross paths and have the opportunity to work together again.
Teresa Girao
Mélissa is an excellent colleague, it's a pleasure working with someone who's so passionate and talented as her. Mel's a brilliant social media executive and I can only hope one day we cross paths and have the opportunity to work together again.
Experience
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The Ivy Rose Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Paid Social Media Manager
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Nov 2020 - Present
Responsibilities • Managing paid social campaigns across Facebook, Instagram ect • Implement and define paid social strategies • Create graphics and write copy that is on-brand • Monitor KPI’s daily & optimise ad spend to deliver monthly conversion & ROAS targets • Produce a monthly performance report & analysis • Action all inbound client requests daily Responsibilities • Managing paid social campaigns across Facebook, Instagram ect • Implement and define paid social strategies • Create graphics and write copy that is on-brand • Monitor KPI’s daily & optimise ad spend to deliver monthly conversion & ROAS targets • Produce a monthly performance report & analysis • Action all inbound client requests daily
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Ideal World Ltd
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United Kingdom
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Marketing & Social Media Executive
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Jun 2019 - Nov 2020
General Marketing • Development, co-ordination, management and measurement of marketing campaigns. • Contribute to marketing strategies in line with key objectives. • Monitor and suggest emerging media platforms • Report and measure all marketing activity • Development of marketing assets • Budgetary control assistance and administration. • Work with internal and external designers to produce materials of visual impact and within brand guidelines that can effectively be used on multichannel platforms – TV, web, email, social. • Translation of interdepartmental needs and development of the creative brief. • Liaising with external agencies and media outlets as required, whilst managing the production of marketing materials such as leaflets, flyers, posters and newsletters, etc. • Knowledge and practise of most cost effective creative, print, online, production and fulfilment solutions. • Monitoring competitor activity and generating leads for products and services. Social Media • Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more • Manage the day to day execution of social posts across multiple platforms • Utilise software such as sprout social, Facebook Ads manager and Google Analytics to schedule, create ads, boost posts and complete weekly reports • Co-ordinate the daily Social catch up and other key cross department meetings to ensure plans, content and strategies are well communicated • Report on all social media activity • Develop effective copy for use in campaigns Show less
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Yours Clothing
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United Kingdom
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Retail
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200 - 300 Employee
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International Marketing Team Coordinator & Content Translator
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Oct 2017 - Jun 2019
Coordinator - Creating spreadsheets, organising workload for the team - Help with any questions (technical or business related) - Training new starters - Project coordinator – make sure deadlines are met - Team management SEO optimisation - Using SEO tools such as Brightedge/Moz and Google Analytics to optimise the YC website and to increase conversion rates. - Produce optimised copy - Understanding of how affiliate marketing works Content writer – Translator (English to French) - Write and produce copy for the Yours Clothing website including product descriptions, category content, design - Translating Marketing material & emails in line with the promotional calendar - Transcreation Social Media Facebook - Community manager of Yours Clothing France (97k followers) - Schedule and create content (Hootsuite) - Respond to comments and customers queries in a timely manner - Organize and participate in events to build community and boost brand awareness - Analyse data through Facebook insights and Google Analytics– produce reports Bloggers/Influencers and PR - Look for bloggers & influencers that are relevant for Yours Clothing - Build relationships with bloggers & influencers -Public relations Marketing research - Online benchmark (French competitors) - Provide insight of French culture - Working closely with every departments to ensure the tone of voice is respected Show less
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Lifeplus
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United Kingdom
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Wellness and Fitness Services
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300 - 400 Employee
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Customer Service Advisor French - English
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May 2016 - Oct 2017
- Working with Marketing (website issues, translating documents, proofreading) - Knowledge of French market and French culture - Working with compliance to resolve issues with French customers (letters and conference calls) - Working with Key accounts to understand key customer needs and requirements - Dealing with French projects (VDI, Hermes trial, label change, product launches, testing) - Participate and represent the company at Events – Meet and greet French customers (Bronze visit – interpreter as well from English to French) - Develop positive relationships with customers via phone, email and other channels - Process customer queries related to account changes and business building - Engaging with both new and existing customers to ensure high levels of customer retention - Use bespoke Lifeplus IT systems to resolve and process customer orders and queries - Collaborate with colleagues in Lifeplus - Develop product and process knowledge to continue providing excellent customer service - Wellbeing and Engagement Champion Show less
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AXA
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France
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Insurance
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700 & Above Employee
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Concierge Service Expert French-English
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Mar 2014 - May 2016
Role : White Concierge is a concierge service attached to banks for their VIP cardholders. I am responsible for providing world class customer service; anticipating and responding to the needs of the customer by taking personal ownership for researching, and delivering customer focused tailor made solutions. As I have the statut EXPERT now, I can assure that I have strong BtoC skills - Answer inbound calls or emails in French and English - Record and manage requests in CRM systems - Suppliers relationships - Research and bookings (travel destinations, special interests, events, restaurants, hotels or complex requests) - Teamwork (international environment) - Respect internal policy and procedures to protect security and quality of output. - Able to work under pressure - Proofreading skills - Strong organisational and communications skills - Problem solving - Training new team members Show less
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Paradigm Events
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Toronto , Canada
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Junior Event Coordinator
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Apr 2013 - Sep 2013
Role: Paradigm Events is specialising in creative conferences, special events and event production. My role was to organize and coordinate events. Main tasks: • Create event proposals for clients (site selection, decor, specialty rentals, entertainment, food and beverage...) • Theme and brand development (audio visual, creative concepts and design, stage and set design) • Budget development (comparing budget proposals, adjusting budgets) • Event execution documents (floor plans, confirmation sheets, event resume and function sheet) • Contract negotiations and supplier relations • On site execution (team management, on site for the entire process from set-up to tear down) • Community management (posting content and creating content, social listening) • Improve and update the company website via Wordpress and Infinite Media) • Fashion show organization (former member of Art of Fashion in Toronto) Show less
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Marketing and Communication Assistant
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Oct 2012 - Mar 2013
Role: Promote and develop the image of Chartres using communication tools. Main tasks:• Improve and Update the website by creating content on weekly basis : gathering news, writing articles, using Drupal platform)• Public relations (creation of press kits, press releases, press review, journalist invitation) • Creation communication and promotional materials (flyers, posters, travel guide)• Event planning and on-site execution (external events) • Community management (posting content and creating content, social listening) Show less
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Administrator and Sales assistant
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Sep 2010 - Oct 2012
Role: Provide a competent and efficient support service for the commercial team in all areas of administration and customer services.Main tasks:• Selling packages to group and individuals • Doing quotes for clients• Contact with customers, providers and suppliers (booking rooms, services, booking contracts...)• Administration management (customer relationship management, file management and data management)• Creation communication and promotional materials
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Education
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Ecole Supérieure de Management en Alternance (ESM-A)
Master of Business and Management, Marketing and Communication -
University of Wyoming
Exchange program one semester -
Université François Rabelais de Tours
Degree in languages applied to business, English- Spanish-Business