Direct Marketing Specialist

• Oct 2021 - Present

•Developing and implementing state-of-the-art email marketing campaigns to promote IMD brand, programs & departments, using HTML coding and design skills to create responsive and engaging email templates. •Ensuring GDPR compliance and maintaining client and prospect privacy while nurturing them with personalized and engaging content. •Defining objectives and strategies to build awareness around IMD brand and programs, while providing recommendations and assistance to internal stakeholders. •Writing persuasive and effective copy for direct marketing materials (English) and coordinating content with internal stakeholders. •Monitoring, analyzing, and reporting on campaign performance and statistics, using A/B testing and measurement tools to improve processes. •Contributing to the development, testing, and implementation of innovative tools, projects, and methods to optimize direct marketing effectiveness and overall marketing performance. Show less

Junior Digital Marketer

• Mar 2020 - Sep 2021

•Managing emailing campaigns: content coordination, leads segmentation, design, implementation & reporting, for all Palexpo projects and events. •Managing social media (strategy, content, social ads, social influencers partnerships, covering) for selected projects & events •Coordinating digital marketing assets production with internal teams and external agencies •Writing & publishing web content (French, English, German). •Managing emailing campaigns: content coordination, leads segmentation, design, implementation & reporting, for all Palexpo projects and events. •Managing social media (strategy, content, social ads, social influencers partnerships, covering) for selected projects & events •Coordinating digital marketing assets production with internal teams and external agencies •Writing & publishing web content (French, English, German).

Marketing Trainee - Food & Digital

• Feb 2019 - Feb 2020

•Coordinating the implementation of national product marketing campaigns on diverse online and offline channels (French, German, Italian). •Coordinating the implementation of national digital marketing campaigns on the mobile app (+500k downloads) •Collaborating with partners for the deployment of the McDelivery project, and managing related online content (UberEats platform) •Managing the push notifications strategy (mobile app) •Managing web content (corporate website) •Managing promotional events (McFlurry Truck, Coca Cola Christmas Truck) Show less

Online Marketing Coordinator

• Aug 2017 - Jul 2018

•Coordinating the implementation of digital marketing campaigns and contributing to the implementation of offline marketing activations •Managing social media content & strategy, social ads strategy, and partnership projects with social influencers •Designing and setting up emailing campaigns (Salesforce Marketing Cloud) & creating landing pages (Sitecore) •Managing corporate blog and creating text content (Wordpress) •Coordinating the implementation of digital marketing campaigns and contributing to the implementation of offline marketing activations •Managing social media content & strategy, social ads strategy, and partnership projects with social influencers •Designing and setting up emailing campaigns (Salesforce Marketing Cloud) & creating landing pages (Sitecore) •Managing corporate blog and creating text content (Wordpress)

Project Manager

• Dec 2014 - Jul 2017

• Managing the e-commerce website (prestashop) and social media content & strategy • Supporting sales, product management and marketing activities • Supporting the organization and promotion of sport events • Managing the e-commerce website (prestashop) and social media content & strategy • Supporting sales, product management and marketing activities • Supporting the organization and promotion of sport events

Student Assistant

• Sep 2016 - Jun 2017

• Supporting the Chair of Communication Sciences & media with research and projects • Assisting the professors with the preparation of lectures and courses • Supporting the Chair of Communication Sciences & media with research and projects • Assisting the professors with the preparation of lectures and courses

Writing Intern

• Jul 2012 - Jul 2012

Correspondant

• 2011 - 2012

Articles writing Articles writing