Experience

As Fábricas Portuguesas

• Real Estate
• 1 - 100 Employee

• Diretora de Marketing

  • Oct 2015 - Present

  Brands: Centro Empresarial Lionesa; Centro Empresarial AAA, Centro Empresaria Ponte da Pedra - Development and implementation of campaigns / marketing and communication activities, market research, new strategies; control budget,negotiating with several agencies bellow the line and above the live; management of new projects; digital marketing; Marketing & Communication, Negotiation, Fundraising & Sponsorship, Event Planning; Responsible for the business development / sales and projects management in brand activation. Show less



Esferasaude; Base - Share - Serviços partilhados, SA;

• Marketing Director

  • Jul 2011 - Sep 2015

  Brands: Esferasaúde ( Fisiatric, dentistry); Smic, Krug Noronha, Bmac, Clinicas Campos Costa, Cardioteste ( complementary diagnostic procedures: Imaging, Clinical Analysis, Cardiology) Main responsibilities: Active participation in the management comité; Definition and implementation of the brand strategy and the marketing mix in the local market accordingly to the national positioning; Maximize launches as well as pillar campains in order to achieve a sustained growth - managing portfolio; Develop a deep knowledge about consumers as well as local clients in order to create new “insights” and new business opportunities; Mobilize all other departments to support the brand strategy (Commercial,PR, Trade, Finance); Marketing budget management; Recruit, develop and manage teams. Guarantee teams’ development and marketing knowhow. - Development and implementation of campaigns and events / marketing and communication activities, Sponsorship, negotiating with several agencies bellow the line and above the live; digital marketing; Definition, implementation and analyze of all market research studies (consumer, brands, products, markets - adhoc studies as well as regular panels); Analyze and sharing of the macro evolution of the market and company results: consumer big trends, Identification of market opportunities and recommendations for the brand; Show less



Panorama-d

• Spain

• General Manager

  • Jul 2011 - Sep 2015

  Manager consultat Cost control Budget control financial Managing human resources Analytical control Digital Marketing Manager consultat Cost control Budget control financial Managing human resources Analytical control Digital Marketing



Esferasaúde

• Portugal
• Medical Practices
• 1 - 100 Employee

• Clinical Manager

  • Jul 2011 - Feb 2014

  Manager consultat Cost control Budget control financial Managing human resources Analytical control Manager consultat Cost control Budget control financial Managing human resources Analytical control



Quinta Nova Nª Srª Carmo (Grupo Amorim)

• Wine and gourmet Product Brand Manager/ Promotional Marketing

  • Aug 2006 - Jun 2011

  Marketing & Communication, Sales & Negotiation, Fundraising & Sponsorship, Event Planning. Responsible for the business development / sales and projects management in brand activation, Brand strategy definition at 2 levels: optimization of the international alignment in order to have the better local strategy possible, and work together with International Marketing Management by sharing local results that contribute to the definition of the international strategy (brands and products not yet launched - in the phase of development). - Management, promoting Gourmet area (tea, olive oil, jams) - Promotional Marketing -Merchandising - Full management and participation in competitions, national and international fairs - National and international Commercial - Monitoring and comprehensive management of national / international customers - Communication of information to customers - Sales Team Motivation - Sales promotion - Preparation of commercial proposals for clients - Post sale customer service - Management of customer complaints - Finance: payments and control costs - Commercial Budget and marketing of wines and gourmet -Development of internal reports; • Marketing Hotel and Wine House - Maquetização of informative documents for the client; - The personal image; - Merchandising; - Monitoring / Development Project Wine House in Pinhão Station. - Dissemination and promotion of the project. Show less



Niepoort Wines

• Marketing Manager

  • Jan 2011 - May 2011

  Edição do Inov Contact - 2010/ 2011 Edição do Inov Contact - 2010/ 2011



Amorim Imobiliária

• Portugal
• Legal Services

• Assistant of the Manager of Communication and media

  • May 2005 - Jul 2006

  - Marketing at Dolce Vita shopping centers - Marketing & Communication - Negotiation, - Fundraising & Sponsorship, - Event Planning. - Responsible for the business development / sales and projects management in brand activation, - Budgeting, costs and outputs control - Operational extension to the responsible for the shopping centers and accompaniment of actions - Implementation of actions/campaigns foreseen in the development projects and umbrella brand - Control with the suppliers for implementation of shares - Elaboration of management reports - Promotion and development of new Shopping centers Show less



Amorim Holding

• Portugal
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Marketing Assistant

  • Sep 2004 - May 2005

  Brands: J.W.Burmester, Quinta Nova Nª Srª Carmo, Gilberts - Producer Wine Company, Casa do Porco Preto, Hotel Rural Quinta Nova Nª Srª Carmo • Development of Gilberts Audit • Launch of new products • The brand image management • Control and production of promotional material • Planning national and international events • Newsletter Nature Edition • Database Management • Market training . Merchandiser Brands: J.W.Burmester, Quinta Nova Nª Srª Carmo, Gilberts - Producer Wine Company, Casa do Porco Preto, Hotel Rural Quinta Nova Nª Srª Carmo • Development of Gilberts Audit • Launch of new products • The brand image management • Control and production of promotional material • Planning national and international events • Newsletter Nature Edition • Database Management • Market training . Merchandiser