Lyra Pappin

Director of Content and Social Strategy at Rain Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • English Native or bilingual proficiency
  • French Professional working proficiency

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Bio

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5.0

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Émilie Pontbriand

Lyra worked for almost a year at Five Star Feeling, while I was the Marketing Manager. As her supervisor, I was always pleased with her dedication to work and willingness to pitch in. Lyra is highly creative and her writing skills are absolutely flawless. When it came to copywriting, her work was always impressive, even under the pressure of very tight deadlines. In addition, Lyra is friendly, professional and easy to work with. She is most definitely a valuable team member and I would recommend her without hesitation.

Susan Simpson

If I had to pick one word to describe Lyra, quite simply put it would be LEGEND. Always astute, continually forward thinking, and ultimately wonderfully creative, I would recommend her to anyone. I have the pleasure of working with Lyra daily and she's the perfect combination of creative and project manager all rolled into one. If you need a headline, Lyra's your woman. If you need copy that not only meets the objective of the brief and then some, sign her up. If you want someone to make your existing copy better and technically more accurate? Then, you got it, Lyra is it. Her constant drive to do the best job possible, and insight into the world of digital marketing makes her a very reliable resource at SIRIUS. Partner that with her writing style and infectious wit, you'll not only get the job done, but you'll have fun doing it.

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Credentials

  • Introduction to Data Studio
    Google
    Sep, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Dec, 2020
    - Nov, 2024
  • Google Analytics Certification
    Google Digital Academy (Skillshop)
    Dec, 2020
    - Nov, 2024

Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Director of Content and Social Strategy
      • Sep 2020 - Present

    • Digital Consultant
      • Feb 2020 - Sep 2020

      Currently working with Rain Digital agency and the National Media Awards Foundation as well as projects in retail, CPG and not-for-profit sectors. Recent projects include:- Brand strategy- Content strategy, including email marketing- Social media audit and strategy- Website content management- Communications & social media content, including copywriting, press releases and newsletters- Analytics review and recommendations Currently working with Rain Digital agency and the National Media Awards Foundation as well as projects in retail, CPG and not-for-profit sectors. Recent projects include:- Brand strategy- Content strategy, including email marketing- Social media audit and strategy- Website content management- Communications & social media content, including copywriting, press releases and newsletters- Analytics review and recommendations

    • Canada
    • Retail
    • 100 - 200 Employee
    • Digital Marketing Manager
      • May 2018 - Jan 2020

    • Social Media Manager
      • Feb 2017 - May 2018

    • Canada
    • Spectator Sports
    • 200 - 300 Employee
    • Manager, Digital Content and Social Media
      • 2015 - 2017

    • Canada
    • Spectator Sports
    • 500 - 600 Employee
    • Social Media Editor
      • 2014 - 2015

    • Web Editor
      • 2013 - 2014

    • Canada
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Digital Content Editor
      • 2009 - 2013

    • Website Coordinator
      • 2008 - 2009

    • Entertainment Reporter, Ajax and Pickering News Advertiser
      • 2008 - 2009

Education

  • University of Toronto
    Certificate, French Language and Literature
    -
  • Queen's University
    BAH, English
    -
  • Centennial College
    Graduate Certificate, Sports Journalism
    -
  • University of Toronto
    Certificate, Google Analytics for Content-Rich Websites
    -

Community

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