Experience

ESMOD Fashion Business

• France
• Higher Education
• 1 - 100 Employee

• Teaching Professional

  • Jul 2022 - Present

  MASTER’S DEGREE INTERNATIONAL STUDENTS - bilingual classes - Medias - Fashion Weeks international - Communication plan / media planning MASTER’S DEGREE INTERNATIONAL STUDENTS - bilingual classes - Medias - Fashion Weeks international - Communication plan / media planning



LYOR AMAR INTERNATIONAL

• France
• Advertising Services

• Founder, CEO

  • Sep 2017 - Present

  CESAR RAMIREZ - ESTHER BANCEL - MONARCHY LONDON - LISAA mode - LISAA graphic design x YSL beauty, SUPMODE - SUPMODE x PHILIPP PLEIN - STELLA FOREST - LA CABANE DE STELLA - ELMIRA MEDINS - PHILIPPE FERRANDIS - OCTAVIO PIZARRO - PHILIPPE PERISSE - YOXEONE - LORDS & FOOLS - GEORGES MAKAROUN couture - MATAKI - PREMIERE CLASSE / WHO S NEXT - VALENTINE GAUTHIER - PATRICK BOFFA couture Global communication and PR strategies Global image management Organisation of fashion week events International press relations Social Media Influence program Celebrity Marketing



SUPMODE

• France
• Higher Education
• 1 - 100 Employee

• Professor

  • Dec 2020 - Jun 2022

  MASTER’S DEGREE in ARTISTIC DIRECTION - Culture of the communication - Graphic Chart / Brand identity - Press and Public Relations - Community Management and Social medias - Celebrity Marketing and Brand Ambassador FASHION RACE EXPERIENCE - Create a collaboration with Philipp Plein and Supmode - Manage 10 students to create marketing and communication projects for the brand MASTER’S DEGREE in ARTISTIC DIRECTION - Culture of the communication - Graphic Chart / Brand identity - Press and Public Relations - Community Management and Social medias - Celebrity Marketing and Brand Ambassador FASHION RACE EXPERIENCE - Create a collaboration with Philipp Plein and Supmode - Manage 10 students to create marketing and communication projects for the brand



ITM Paris

• France
• Higher Education
• 1 - 100 Employee

• Visiting Professor

  • May 2022 - May 2022

  MASTERCLASS ABOUT THE PSYCHOLOGY OF THE CONSUMER for Bachelor 3 degree in makeup artist school - Definition of the consumer - The evolution of the consumer from 1900 to nowadays - Influence campaign to create consumer experience - The difference between the fashion consumer and the beauty consumer - is the consumer directed by brands marketing ? MASTERCLASS ABOUT THE PSYCHOLOGY OF THE CONSUMER for Bachelor 3 degree in makeup artist school - Definition of the consumer - The evolution of the consumer from 1900 to nowadays - Influence campaign to create consumer experience - The difference between the fashion consumer and the beauty consumer - is the consumer directed by brands marketing ?



LISAA - L'Institut Supérieur des Arts Appliqués.

• France
• Higher Education
• 200 - 300 Employee

• Visiting Professor

  • Jan 2022 - Mar 2022

  MASTERCLASS - SEMINARY The Fashion Show / communications and PR - fashion show historic from 1858 to 2022 - How we organise a fashion show - The new brands who are showing during the Fashion weeks - Sports brands - Do Influencers are replacing journalists ? WORKSHOP WITH THE ADVERTISING // GRAPHIC DIVISION OF LISAA - Teach advertising history to Master degree (bac+5) - Initiate a collaboration with ysl beauty - Manage 35 students in AD to propose creative campaigns to ysl beauty for their project AIMER SANS ABUSER



DM Media International

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior PR Account Manager

  • Jan 2017 - Sep 2017

  MR PORTER - ALLSAINTS - AZZARO - ROBERT CLERGERIE - ISTITUTO MARANGONI - PR strategy - Press Relations for the French market - PR events and social media MR PORTER - ALLSAINTS - AZZARO - ROBERT CLERGERIE - ISTITUTO MARANGONI - PR strategy - Press Relations for the French market - PR events and social media



Lyor AMAR

• Région de Paris , France

• Communication & Pr manager freelance

  • Sep 2014 - Sep 2017

  TUDOR ROLEX GROUP - ASICS - ONITSUKA TIGER x ANDREA POMPILIO - HTC PRESS RELATIONS PR strategy consultant Setting up press campaigns Online media, TV & Print ADVERTISING Media strategy Setting up the media planning Monitore and launch of the campaign Public Relations International personnalies network Celebrity marketing campaign EVENTS Organize press showrooms, dinners Press shooting, look book editing Design, implementation, monitoring SOCIAL MEDIA Strategy and reflection for the social media campaigns Equity and events blog Social networks speaking IMAGE Shooting production AD Campaign Look Book Branding



ESMOD ISEM

• France
• Education Administration Programs
• 1 - 100 Employee

• Professor

  • Jan 2017 - Jun 2017

  MASTER’S DEGREE - INTERNATIONAL STUDENTS Teaching communication history Teaching fashion show Pr MASTER’S DEGREE - INTERNATIONAL STUDENTS Teaching communication history Teaching fashion show Pr



ZILLI

• France
• Luxury Goods & Jewelry
• 1 - 100 Employee

• International Press Relations & Community Manager

  • Nov 2012 - Jun 2014

  - Manage Europe and Middle East Press Relations, coordinate PR agencies for Russia and Singapore for all the brand’s products (men’s wear, eyewear & jewellery) - Organise press events (product launches, Fashion Weeks, press trips) - Manage the production of the press assets (selection of stylists and photographers, supervision of shootings for the look books) - Manage the international Facebook page and coordinating a specialised agency - Analyse press coverage and ROI on the targeted markets



Zmirov Communication

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior PR Manager

  • Jan 2010 - Jan 2012

  MARITHE + FRANCOIS GIRBAUD - ST DUPONT - Manage Press Relations for both marketing & corporate communication, managed France Public Relations - Coordinate Marithé+François Girbaud’s communication in Europe - Organise press events (press trips, shows, presentations) POIRAY - NINA RICCI EYEWEAR - ADIDAS JEREMY SCOTT - PANDORA - Coordinate communications for Asap and Zmirov’s luxury accounts - Customer relationship management, qualitative and quantitative result analysis



SWAROVSKI

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Communication & Public Relations Manager

  • Nov 2007 - Nov 2010

  - Manage online and offline media budget with France’s communication department - Develope Press & Public Relations (Celebrity Marketing) in France for the brand’s products (watches, jewellery, accessories & home decor) - Create co-branding & qualitative events - Manage and develope local communication (privately-owned & associated stores) - Manage online and offline media budget with France’s communication department - Develope Press & Public Relations (Celebrity Marketing) in France for the brand’s products (watches, jewellery, accessories & home decor) - Create co-branding & qualitative events - Manage and develope local communication (privately-owned & associated stores)



Totem Fashion Paris

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• International Press Agent

  • Sep 2006 - Nov 2006

  JC DE CASTELBAJAC, VERONIQUE BRANQUINHO, AF VANDERVORST, GILES ROSIER, - Monitore France & international Press Relations for fashion designers - Organise fashion shows JC DE CASTELBAJAC, VERONIQUE BRANQUINHO, AF VANDERVORST, GILES ROSIER, - Monitore France & international Press Relations for fashion designers - Organise fashion shows



John Galliano S.A.

• France
• Apparel & Fashion
• 1 - 100 Employee

• International Press Assistant

  • Jan 2006 - Jul 2006

  - shows organisation, press and vip shopping, cast models and contact journalists - shows organisation, press and vip shopping, cast models and contact journalists



MARITHÉ+FRANÇOIS GIRBAUD

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing & Retail Manager Assistant

  • Oct 2005 - Dec 2005

  Internship Internship



Michèle Montagne

• Paris 10

• International Press Assistant

  • Sep 2005 - Oct 2005

  UNDERCOVER - RICK OWENS - ANNE DEMEULEMEESTER - HAIDER ACKERMANN - MOONYOUNGHEE Intership UNDERCOVER - RICK OWENS - ANNE DEMEULEMEESTER - HAIDER ACKERMANN - MOONYOUNGHEE Intership