Experience

Raw Group

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Country Manager Australia / New Zealand

  • Aug 2022 - Present

  Melbourne, Victoria, Australia Raw is a global creative studio re-imagining garment design and manufacture. The brain-child of two ambitious friends, our world-class team dares to believe in a fresh approach to the fashion industry. Through design-led consultancy, our experts energise high street brands with innovative solutions from concept to creation. And in-house, we are also growing our own authentic, visionary brands. We throw the spotlight on overlooked areas of fashion and sportswear… Show more Raw is a global creative studio re-imagining garment design and manufacture. The brain-child of two ambitious friends, our world-class team dares to believe in a fresh approach to the fashion industry. Through design-led consultancy, our experts energise high street brands with innovative solutions from concept to creation. And in-house, we are also growing our own authentic, visionary brands. We throw the spotlight on overlooked areas of fashion and sportswear, developing purpose-built products to stand the test of time. Raw is committed to a culture of transparency, empathy, and ambitious solutions. Show less



Designworks Clothing Company Pty Ltd (The PAS Group Limited)

• General Manager ( Womens, Kids, Mens Apparel, Private Label & Licensed Brands )

  • Nov 2020 - Dec 2021

  Cremorne, VIC, Australia : Head up a team of 30+ inc Senior Account Managers, Account Managers, Design Managers, Designers, Garment Techs across Womenswear, Menswear, Kidswear including accessories. : Lead accounts for Lonsdale, Snatch, Mooks, Review Kids, Republic, Target Speciality Private Label, David Jones Kids Private Label, Peter Rabbit, Winnie The Pooh. : Sold brands and product into multiple retailers, e-tailers inc. David Jones, Myer, Target, CATCH, TWL ( Warehouse NZ ) Harris Scarf and Coles.



Target Australia

• Australia
• Retail
• 700 & Above Employee

• Head Of Design / Product Development ( Womens, Kids, Mens, Apparel, License Footwear & Accessories )

  • Apr 2019 - Nov 2020

  Melbourne, Australia : Head up a team of 50+ Designers, Design Managers,Technical Designers and Graphic Designers across Women’s, Women’s Intimates & Sleepwear, Kidswear & Menswear including accessories and footwear. : Create the direction for the forthcoming seasons trend, colour and strategy for the total business. : Identify key opportunities for the forthcoming season and execute into profitable, fashion lead ranges. : Increase market share for all Business Groups year on year : Develop and grow a… Show more : Head up a team of 50+ Designers, Design Managers,Technical Designers and Graphic Designers across Women’s, Women’s Intimates & Sleepwear, Kidswear & Menswear including accessories and footwear. : Create the direction for the forthcoming seasons trend, colour and strategy for the total business. : Identify key opportunities for the forthcoming season and execute into profitable, fashion lead ranges. : Increase market share for all Business Groups year on year : Develop and grow a young team of designers to be the next leaders in the industry, pulling from networks as well as Universities and Colleges. : Liaise with suppliers on new product development and fabric direction so the ranges are fashion relevant and on trend. : Differentiate the look and development between different brands so there is pure profit and no conflict of sales. : Liaise with marketing representatives to push the right product into marketing campaigns, fashion shows and editorials. : Communicate and deliver the business strategy on quality, sustainability and style to internal and external partners.

• Head Of Design / Product Development ( Mens, Kids Apparel, License, Footwear & Accessories )

  • Nov 2017 - Apr 2019

  Melbourne, Australia : Head up a team of 30+ Designers, Design Managers,Technical Designers and Graphic Designers across Kidswear & Menswear including accessories and footwear. : Create the direction for the forthcoming seasons trend, colour and strategy for the specific business groups. : Identify key opportunities for the forthcoming season and execute into profitable, fashion lead ranges. : Increase market share for the specific business groups year on year : Develop and grow a young team of… Show more : Head up a team of 30+ Designers, Design Managers,Technical Designers and Graphic Designers across Kidswear & Menswear including accessories and footwear. : Create the direction for the forthcoming seasons trend, colour and strategy for the specific business groups. : Identify key opportunities for the forthcoming season and execute into profitable, fashion lead ranges. : Increase market share for the specific business groups year on year : Develop and grow a young team of designers to be the next leaders in the industry, pulling from networks as well as Universities and Colleges. : Liaise with suppliers on new product development and fabric direction so the ranges are fashion relevant and on trend. : Differentiate the look and development between different brands so there is pure profit and no conflict of sales. : Liaise with marketing representatives to push the right product into marketing campaigns, fashion shows and editorials. : Communicate and deliver the business strategy on quality, sustainability and style to internal and external partners.



" Band Of Creatives "

• Design Director / Trend / Product & Sourcing Consultant

  • Oct 2016 - Nov 2017

  Cape Town Area, South Africa Working with different clients across the world on multi gender / product categories as well as brand creation, brand strategy, trend analysis, graphic design and retail intel. A full creative design service and solution from concept to reality and more. Brands and Companies included Primark ( Global Northern Hemisphere Retailer ) South Ocean Knitters ( Global Supplier ) May Trading ( Global Supplier )



Woolworths

• South Africa
• Retail
• 700 & Above Employee

• Head of Design, Menswear Apparel, License, Footwear & Accessories

  • Apr 2013 - Oct 2016

  Cape Town Area, South Africa : Head up a team of 10 product / graphic designers across 4 different menswear brands including accessories and footwear. : Create the direction for the forthcoming seasons trend, colour and strategy. : Identify key opportunities for the forthcoming season and execute into a profitable, fashion lead ranges. : Increase market share for the menswear area year on year : Develop and grow a young team of designers to be the next leaders in the industry. : Liaise with suppliers on new… Show more : Head up a team of 10 product / graphic designers across 4 different menswear brands including accessories and footwear. : Create the direction for the forthcoming seasons trend, colour and strategy. : Identify key opportunities for the forthcoming season and execute into a profitable, fashion lead ranges. : Increase market share for the menswear area year on year : Develop and grow a young team of designers to be the next leaders in the industry. : Liaise with suppliers on new product development and fabric direction so the ranges are fashion relevant and on trend. : Differentiate the look and development between different brands so there is pure profit and no conflict of sales. : Liaise with marketing representatives to push the right product into marketing campaigns, fashion shows and editorials.

• Head of Design, Kidswear, Apparel, License, Footwear and Accessories

  • Mar 2011 - Apr 2013

  Cape Town Area, South Africa : Head up a team of 10 product / graphic designers across boys and girls including accessories and footwear. : Create the direction for the forthcoming seasons trend, colour and strategy. : Identify key opportunities for the forthcoming season and execute into a profitable, fashion lead ranges. : Increase market share for the kidswear area year on year : Develop and grow a young team of designers to be the next leaders in the industry. : Liaise with suppliers on new product… Show more : Head up a team of 10 product / graphic designers across boys and girls including accessories and footwear. : Create the direction for the forthcoming seasons trend, colour and strategy. : Identify key opportunities for the forthcoming season and execute into a profitable, fashion lead ranges. : Increase market share for the kidswear area year on year : Develop and grow a young team of designers to be the next leaders in the industry. : Liaise with suppliers on new product development and fabric direction so the ranges are fashion relevant and on trend. : Differentiate the look and development between different age groups and lifestyles so there is pure profit and no conflict of sales. : Liaise with marketing representatives to push the right product into marketing campaigns, fashion shows and editorials.



Next

• United Kingdom
• Retail
• 700 & Above Employee

• ( NSL ) Senior Designer & Product Development Mens / Kids, Remotely executed from Cape Town

  • Dec 2009 - Feb 2011

  Leicester, United Kingdom : Designed and developed into focused, seasonal trend for the woven and knit casual mens and boys areas. : Monthly travel and development trips to oversee sample production, fabric development and trim sourcing to execute final finished product. : Present the full range of development to individual buyers based on their range build needs and gaps : Weekly skype calls to individual buyers to keep in touch with ever changing decisions : Constant communication with factory product… Show more : Designed and developed into focused, seasonal trend for the woven and knit casual mens and boys areas. : Monthly travel and development trips to oversee sample production, fabric development and trim sourcing to execute final finished product. : Present the full range of development to individual buyers based on their range build needs and gaps : Weekly skype calls to individual buyers to keep in touch with ever changing decisions : Constant communication with factory product developers and merchandisers to execute the correct product and price equation for the individual buyer and dept

• Design Manager, Kids Apparel, License, Footwear & Accessories ( Maternity Cover )

  • Jun 2009 - Dec 2009

  Leicester, United Kingdom Design Manager for Boyswear at Next Plc. Manager of a team of 25 designers which included 4 freelancers who work remotely and also in house. Heavily involved in development and far east trips along with the team aswell as co-ordinating design presentations. Liasing with Directors and senior management on budgets and controlling them.

• ( NSL ) Senior Designer & Product Development Menswear / Kids Apparel

  • Sep 2008 - Jun 2009

  Leicester, United Kingdom Senior menswear and boyswear designer of outerwear, woven bottoms and shorts for Next main range. Development in the far east through Shanghai, Hong Kong and Sri Lanka along with inspiration trips.

• Senior Designer, Menswear ( Freelance ) Jkts / Shorts

  • Mar 2008 - Sep 2008

  Leicester, United Kingdom Senior menswear designer of outerwear and shorts for Next main range. Development in the far east along with inspiration trips.



Baker Street Design

• United States
• Retail Apparel and Fashion

• Senior Designer, Mens / Boys Apparel ( Freelance )

  • Feb 2008 - Sep 2008

  Leicester, United Kingdom Senior Designer of Menswear and Boyswear for Baker Street Design. Multi-product along with branding, business cards and graphics for product.



Stylesight

• United States
• Information Services
• 1 - 100 Employee

• CAD Designer, Menswear ( Freelance )

  • Jan 2008 - Sep 2008

  Leicester, United Kingdom ( Remotely done ) Menswear flat / CAD designer for the online trend forecasting website.



Henri-Lloyd

• United Kingdom
• Apparel & Fashion
• 1 - 100 Employee

• Senior Designer, Menswear Apparel ( Freelance )

  • Jan 2008 - Mar 2008

  Manchester, United Kingdom Senior Menswear Designer for the lifestyle side of the Henri Lloyd collection.



Next

• United Kingdom
• Retail
• 700 & Above Employee

• Senior Designer, Menswear Apparel

  • Sep 2006 - Jan 2008

  Leicester, United Kingdom Senior Menswear Designer of multi product, which includes: casual jkts, shirts, jersey, sweats, knitwear, casual trousers, denim, formal trousers, tailoring and soft and hard accessories. Creator of men’s, women’s and kids internal and external branding eg. back neck labels, swingers, prints and tabs, which were all originally designed and developed for the Lime brand. Menswear stylist for all Lime stores to show each phase’s look and trend through product and story creation on multiple… Show more Senior Menswear Designer of multi product, which includes: casual jkts, shirts, jersey, sweats, knitwear, casual trousers, denim, formal trousers, tailoring and soft and hard accessories. Creator of men’s, women’s and kids internal and external branding eg. back neck labels, swingers, prints and tabs, which were all originally designed and developed for the Lime brand. Menswear stylist for all Lime stores to show each phase’s look and trend through product and story creation on multiple mannequins and window displays. Managed a free-lance graphic team of 2 people who got direction on trends from myself and submitted graphics as and when I needed them for the range. Heavily involved in development trips to the Far East, Bangladesh and India to continue the design process from concept through to final garment and production samples. Show less



Pearl Group

• India
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Design Manager, Mens and Boys Apparel

  • Feb 2006 - Sep 2006

  Watford, United Kingdom Menswear Design Manager. I Designed a multi product range for Poeticgem as well as designing for the retailers we supplied to which included: Topman, George, Tesco, Sainsburys, Peacocks and Matalan. While at Poeticgem I spent a lot of time in Chennai developing their denim range at one of their fully vertical, high tech factories. I also spent time in Hong Kong, Shanghai and Hangzhou developing ranges for retailers to buy as well as developing the retailers own product while meeting with their… Show more Menswear Design Manager. I Designed a multi product range for Poeticgem as well as designing for the retailers we supplied to which included: Topman, George, Tesco, Sainsburys, Peacocks and Matalan. While at Poeticgem I spent a lot of time in Chennai developing their denim range at one of their fully vertical, high tech factories. I also spent time in Hong Kong, Shanghai and Hangzhou developing ranges for retailers to buy as well as developing the retailers own product while meeting with their teams to get the best garments. I worked closely with the Poeticgem team, which included product designers and graphic designers who I managed and gave direction to. I also worked alongside merchandisers and provided them with the trend, fabric and colour direction for each season to present to retailers and show that Poeticgem were at the cutting edge of commercial fashion which covered the high street and supermarkets. Show less



George at Asda

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Designer, Menswear Apparel

  • Jan 2004 - Feb 2006

  Leicester, United Kingdom Senior Global Designer/ Manager of mens casual collection (launch AW05), jersey, outerwear, casual shirts and accessories. I also designed the full skiwear range for George which included mens, womens and kids along with the Admiral sportswear range which George had the licence to use the name but all design was done at George House. The number of different areas taught me to be versatile, a strict time manager, able to deal with and juggle a lot of different suppliers and colleagues but give… Show more Senior Global Designer/ Manager of mens casual collection (launch AW05), jersey, outerwear, casual shirts and accessories. I also designed the full skiwear range for George which included mens, womens and kids along with the Admiral sportswear range which George had the licence to use the name but all design was done at George House. The number of different areas taught me to be versatile, a strict time manager, able to deal with and juggle a lot of different suppliers and colleagues but give them enough of my time to get the job done effective and efficiently. I had a freelance graphics team who I briefed before every phase with stories I would have liked them to work on. The position has taken me all over the world through research and has taken me back to the far-east to deal with factories and suppliers on a one to one basis. Show less



REVO DISTRIBUTION (UK) LIMITED

• United Kingdom
• Wholesale

• Senior Designer / Assistant Manager, Mens, Womens and Kids Apparel, Footwear & Accessories

  • Nov 2003 - Jun 2004

  St Agnes, Cornwall Senior Designer/Assistant Manager of mens, womens, kids and accessories for all three labels. Design / research and develop all three labels from concept to international shop floor garments. Oversee and QC manufacturing techniques in Turkey and China by visiting the factories and giving input on production, grading and fit. Create production specs and CADs for all factories. Source fabrics and trims from international shows such as Premier Vision. Oversee a team of graphic designers… Show more Senior Designer/Assistant Manager of mens, womens, kids and accessories for all three labels. Design / research and develop all three labels from concept to international shop floor garments. Oversee and QC manufacturing techniques in Turkey and China by visiting the factories and giving input on production, grading and fit. Create production specs and CADs for all factories. Source fabrics and trims from international shows such as Premier Vision. Oversee a team of graphic designers, production assistants and finance personnel who report to me on a daily basis. Liase on a daily basis with PR agencies regarding new product and the promotion of such. Show less



Here & There NYC

• Head of Design, Menswear

  • Nov 2002 - Nov 2003

  New York, NY Head of menswear design for the Here & There annual publication. In charge of design, illustration, research, promotion and layout of the retail and patternmaker book. Print design and t-shirt graphics for season stories. Buyer of fabrics on European research trips, visiting the European Preview in New York, Premier Vision (Paris), Texworld ( Paris) aswell as photographing retail and sample buying in Europe for current clients.



Alexander McQueen

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Assistant Pattern Cutter, Womens Couture

  • Jun 2002 - Nov 2002

  London, United Kingdom Assistant pattern cutter in the 5 months running up to Paris fashion week 2002. Involved in interpreting first design sketches through to final garments, fittings, alterations and also sample and final garment making. Also involved in private projects for a member of the european royal family.