Vice President Product - Merchandising, Design, and Planning

• Apr 2022 - Present

Chief Member

• Jul 2022 - Present

Chief is a private network designed for the most powerful women in executive leadership to strengthen their leadership, magnify their influence, and pave the way to bring others with them. Chief is a private network designed for the most powerful women in executive leadership to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Advisor

• Oct 2021 - Present

Vice President Owned Brands

• May 2021 - Sep 2021

Led the design, development and sales for the three owned brands at Backcountry.com; Stoic, Backcountry, and Basin and Range. Expanded each product line to compliment the balance site assortment and drive margin expansion. Developed a unique consumer identity for each label to expand without cannibalizing each other or our wholesale partner brands. • Launched two new labels, with creative and marketing teams delivered the brand voice to compliment product for target consumer. • Lead a team of 15 in product and development, and external design delivering creative direction, color palette and product designs seasonally. • Worked across teams to launch brick and mortar locations for the brand, driving 60%+ of the assortments with product from our Owned Brands. Show less

Senior Director Brand Merchandising - Global Footwear

• Aug 2018 - Dec 2020

Spearheaded consumer marketplace development and drove footwear line generating $24B annual revenue (65% glbl rev). Led staff of 15 and cross-functional team, including analytics, finance, demand planning, design, and product creation. Managed operational projects in data analysis, lifecycle, POS, and sustainability. Directed capacity building in lifecycle management, franchise offense, and consumer reporting. Presented results to executive leadership team quarterly.*Developed and implemented Nike’s 1st Product Line Architecture, working with data governance to implement consumer-based planning hierarchy. Enabled display of fractal dimensions of global Nike business for 1st time and establishment of evergreen, consumer-grounded roadmap to understand how 1 small decision contributed to bigger goal.*Created and introduced enterprise lifecycle management framework for footwear, based on centralized, data-driven understanding of healthy marketplace, empowering product line owners in each division to make better decisions. Demonstrated increase in productivity and profitability in all phases of lifecycle.*Defined methodology to connect 2+-year R&D to realities of current marketplace; facilitated dialogue between geography marketplace teams and product decision makers to inform and prepare for global design innovation pipeline, bringing local decisions full circle through biweekly conversations, advanced reporting, and real-time digital documentation.*Built predictive analytics capability to support delivery of seasonal KPI targets 2 years ahead of market, such as harmonization across gender, age, and category, driving global line reduction of 46% while growing revenue.*Drove lasting change and earlier product, brand, and merchandising decisions by motivating Nike stakeholders to own sustainability goals, leveraging a magnetic pull toward common vision and inspiring shift from pure revenue focus to balance of totally profitability and global social responsibility. Show less

Senior Director Product Merchandising Jordan Brand North America

• Jan 2017 - Aug 2018

Faced unique challenge of managing high-demand, high-value Jordan brand and required portfolio diversification to achieve balanced growth. Managed reset of $2.1B brand in marketplace by galvanizing entire NA team to execute changes in business operations. Partnered with sales, finance, demand planning, and strategy leaders to deliver P&L.* Analyzed new metrics for market health and consumer sentiment, leading to more holistic understanding of marketplace demand and actions required, resulting in blueprint for diversified strategy.* Presented seasonal account strategy to simultaneously achieve brand goals and needs of external stakeholders, addressing major retailers and internal executive leaders, negotiating buy-in and support.* Replaced Jordan retro footwear with more diversified product choices, achieving replacement of retro footwear revenue and brought new consumers to the brand, improving sell through, and increasing consumer energy for brand.* Grew direct to consumer Jordan business from 10% to 30% of overall revenue. Show less

Co-Chair Women of Merchandising - Nike Employee Group

• Jan 2014 - Aug 2018

Sr. Director Global DTC Product Merchandising Nike Sportswear

• Jun 2015 - Jan 2017

Championed execution of direct-to-consumer prioritization strategy. Set new context and influenced cross-functional peers to close global product team’s confidence gap in dot com environment. Improved decision making based on new data and unique omni-channel consumer behavior insights.* Changed assortment structure for Geography businesses, concentrating global product creation to achieve 2x growth in direct-to-consumer business for lifestyle segment, representing over 65% of Nike’s planned growth.* Hosted quarterly digital education seminars, leveraging experts across dot com functions, to deliver training in management of dot.com. Improved UX and drove sustained growth for Nike.com and app channels.* Made real-time decisions on product launch timing and signed off on all global assortments built for Nike Direct, including alignment across marketing campaigns, product priorities and consumer needs for events such as NBA All-Star Weekend, Black Friday, Chinese New Year, Air Max Day, achieving higher sell throughs and reducing markdowns. Show less

Nike+ App Launch Consultant

• Aug 2015 - Aug 2016

Developed merchandising and product strategy as the centerpiece for launch of Nike+ Retail App, designed as a membership hub for suite of Nike apps. Prioritized exclusive products and early offers for members; drove direct business to nike.com. Partnered with member analytics, app development, and marketing teams.* Leveraged consumer data from Nike.com and existing App suite to define member acquisition strategies and tactics informing UX for Nike + App, while ensuring distinct value within the suite of apps and omni channel goals of the future.* Owned merchandising and product consumer insights, creating and defining member product offering for exclusive and early access, increasing member engagement, new member acquisition, and lifetime value (LTV) metrics. Show less

Global Merchandising Product Director - Sportswear Footwear

• Sep 2012 - Jun 2015

Re-engineered lifestyle product category with full-scale pivot away from sport-inspired assortment to broader appeal and increased product efficiency. Led team of merchants, designers, and product managers. Harnessed consumer insights from global data and geography partners to deliver growth through creation of new line with strong assortment of basic products.* Executed holistic market health analysis of Air Force 1 footwear business. Leveraged POS sell through, retailer reporting, and consumer sentiment feedback, driving 46% line reduction, keeping supply just short of demand across geographies.* Delivered division’s 1st $2B quarter, expanding consumer adoption of key growth models in global marketplaces by leveraging local insight for global innovation and design. Show less

Merchandising Product Director - Nike Basketball/Athletic Training Greater China

• Sep 2010 - Sep 2012

Led 2 teams of category managers from Taiwan, Hong Kong, and China to transform business and marketing in Nike’s 2nd-biggest category in region. Realigned apparel pricing, product assortment, and inventory strategy, and store allocation, forecasting, and consumer insights in men’s basketball, footwear, and apparel in China, where basketball is #1 consumer sport, core to Nike brand.* Capitalized on unique celebrity status and summer tours of NBA players LeBron, Kobe and Kevin Durant in region, ensuring signature product assortment, pricing, display, and storytelling was centered on the China consumer.* Managed diverse leadership talent in evaluating categories and taking action to grow business, resulting in confident leadership style and sound business decisions. Team members advanced to leadership roles in Nike Greater China office.* Reset total apparel pricing architecture for Greater China market, aligning pricing with consumer perception of value, resulting in margin expansion for geography and maintenance of premium brand positioning. Show less

Product Merchant Women's Sportswear - Apparel

• Oct 2008 - Dec 2010

Developed North America Graphic Tee Shirt business plan to deliver $500M in wholesale revenue. Presented content to leadership, marketing, sales, finance, and demand planning to achieve wide stakeholder adoption.* Executed product line reduction to focus on key items, differentiating apparel assortments for accounts, increasing retail sell through from 43% to over 50%.

Merchant

• Jul 2005 - Oct 2008

Led merchandising, design, and development teams in Men’s knit tops and Women’s graphic tees. * Delivered 2x revenue growth in overall business and 2BPS of margin expansion in high-volume Men’s solid polo category thorough costing negotiation, sourcing strategy, on-time delivery, and retail positioning. Led merchandising, design, and development teams in Men’s knit tops and Women’s graphic tees. * Delivered 2x revenue growth in overall business and 2BPS of margin expansion in high-volume Men’s solid polo category thorough costing negotiation, sourcing strategy, on-time delivery, and retail positioning.

Intern

• Jan 2004 - May 2004