Head of Communications

• Nov 2022 - Present

Building on extensive communication and advocacy consultation for Aboriginal Housing Management Association, I lead communications to establish a new, innovative role for Indigenous housing providers to partner with the government of Canada so off-reserve communities can access housing and wrap around services to thrive, grow and succeed. This requires a high degree of sensitivity, listening and proactive communications with governments and National Indigenous Organizations. Building on extensive communication and advocacy consultation for Aboriginal Housing Management Association, I lead communications to establish a new, innovative role for Indigenous housing providers to partner with the government of Canada so off-reserve communities can access housing and wrap around services to thrive, grow and succeed. This requires a high degree of sensitivity, listening and proactive communications with governments and National Indigenous Organizations.

Senior Marketing Advisor

• Feb 2020 - Present

Spearheading branding to elevate the incubator's national reputation. Using analytics to develop data-driven tools to increase engagement. Providing marketing leadership to tech, health science early stage companies through marketing plans and tactics (including content, social media, content calendars, video and print assets) to facilitate growth and investment. Support SFU's role as leader in Western Canada's start-up ecosystem. Mentor clients and staff and advise on best practices. Lead workshops and training for digital storytelling and transformation. Show less

Associate Director, Marketing Communications

• Jul 2021 - Present

Responsible for advising on strategic growth and narrative about the impacts and benefits of Executive Education programs, primarily Digital Transformation. Developing and implementing marketing strategy, supporting leadership in reaching prospective program candidates and partners. Overseeing and collecting data to make marketing decisions, development of content, calendar and promotion. Strengthening and contributing to the strategic direction, planning, operation and overall management of Executive Education. Show less

Managing Partner

• 1997 - Present

Emdoubleyu is an award-winning communications and design firm that specializes in defining values and tactics that set clients apart from their competitors. We facilitate strategic planning sessions and focus on governance and values to create strategies and campaigns that make clients competitive. We build brand strategies that create a voice and platform for engagement. Consulting to: City of Surrey Aboriginal Housing Management Association UBC Materials Department, Faculty of Applied Sciences UBC Centre for Interactive Research on Sustainability UBC Sustainability Initiative UBC Faculty of Education City of Surrey, Sustainability, Marketing and Parks Departments Fraser Heath Mitacs RATIO Architecture Save Your Skin Foundation Biodegradable Solutions Athena Sustainable Materials Institute Fraser Health Pender Fund Capital Management SFU Charles Chang Institute for Entrepreneurship My Arms Wide Open Foundation Department of Fisheries and Oceans Ministry of the Environment Elections Canada Show less

Lead Communications & Engagement Champion and Mentor, Creative & Digital

• May 2018 - Apr 2022

Member of leadership team, Chief Storyteller responsible for marketing strategy, establishing best practices for engagement, oversaw the planning, hiring, creative process and launch of website. Created campaign themes, oversaw development of content calendar. Led team and guided narratives to establish the Institute's leadership in advancing entrepreneurship while elevating SFU as a significant contributor to the Canadian business landscape and #1 in Canada achievement in WURI ranking. Integrating communication strategies and visions for various programs and activities under the Chang Institute and other affiliated programs and brands. Show less

Engagement Specialist, SEEDS Sustainability Program

• Jul 2018 - Jul 2019

Responsible for the mobilization and transfer of knowledge about SEEDS (Social, Ecological, Economic Development Studies) Sustainability Program, and demonstrating climate change, biodiversity, equity & inclusion, health & wellness research in real-world contexts through the Campus Living Laboratory. Strengthening policies through scalable, demonstrated research. Responsible for the mobilization and transfer of knowledge about SEEDS (Social, Ecological, Economic Development Studies) Sustainability Program, and demonstrating climate change, biodiversity, equity & inclusion, health & wellness research in real-world contexts through the Campus Living Laboratory. Strengthening policies through scalable, demonstrated research.

Communications Specialist

• Oct 2013 - Jun 2018

Working with various departments to lead and support external and internal engagement initiatives in Sustainability, Planning, Economic Development, Transportation and Healthy Communities. Working with various departments to lead and support external and internal engagement initiatives in Sustainability, Planning, Economic Development, Transportation and Healthy Communities.

Communications Lead with Emdoubleyu

• Aug 2016 - Jan 2017

AHMA hired Emdoubleyu to facilitate a forum that gathered stakeholders' views on the needs of off-reserve housing for First Nations in BC. From this dialogue, we created a submission to the federal government's National Housing Strategy that highlighted areas where constructive, immediate improvements could make a measurable step toward Reconciliation. We also created website content and developed a set of communication priorities for months to come. AHMA hired Emdoubleyu to facilitate a forum that gathered stakeholders' views on the needs of off-reserve housing for First Nations in BC. From this dialogue, we created a submission to the federal government's National Housing Strategy that highlighted areas where constructive, immediate improvements could make a measurable step toward Reconciliation. We also created website content and developed a set of communication priorities for months to come.

Marketing Advisor

• Jan 2011 - Apr 2012

When UBC opened the Centre for Interactive Research on Sustainability (CIRS), sustainability was a nebulous concept. I was tasked with making nuanced subject matter relevant to wide audiences for the building's opening and subsequent projects. I accomplished this through a brand strategy that included an inbound marketing strategy and created touchstones stakeholders could identify with. This included developing marketing materials and website with an emphasis on user experience and supervising IT and engaging through Social Media and developing video and photo assets. The Bionenergy Research & Demonstration Facility, provided sustainability stories about alternative energy, wood construction and why an elegant shack might change the world. To launch this project and make its goals clear and compelling, I project managed the opening and wrote and implemented the communications plan. I worked with UBC counterparts across campus, academics, Operations, Development and Research & Partnership to define, write about and generated interest in the facility and its architecture and increase good will from supporters. I engaged funders, partners, government and industry stakeholders. This substantially increased UBC's profile as a leader in sustainability. Wrote USI proposals and awards submissions, including Greenglobes, APEG. The Globe Award submission (finalist) was used by UBC stakeholders to gain further funding and increase engagement. I developed materials and managed UBC's trade show presence at GLOBE'12. I developed materials framing messages on UBC's as a living laboratory on sustainability. Audited USI communications materials and visual displays and made change management recommendations. Created content/project managed suite of case studies profiling innovative sustainable building practices, policies and architecture at UBC through the use of wood with partners, Forestry Innovation Investment. Show less

Communications Consultant with Emdoubleyu

• Mar 2011 - Feb 2012

After auditing the organization's communications and marketing activities, created a strategic communications plan that included re-branding and developing key messages and the tools to deliver them. This improved awareness of not only lifecycle analysis (LCA) as a critical tool but also sustainable development among architects and engineers. It also helped increase profits and establish the institute's leadership in the field. The communications strategy included creating a suite of tools (new website and trade show booth, power point template, etc.) to strengthen its presence and a social media engagement strategy. Show less

Project Manager -Eat Together, Eat Better Campaign with Emdoubleyu

• Feb 2010 - Oct 2010

Fraser Health –Created a social marketing campaign, communications plan and oversaw design for interactive campaign to reduce obesity. Deliverables comprised of digital engagement interactive tools and ads to affect behaviour through humour and intrigue. The plan emphasized positive reinforcement. The campaign achieved all its goals. Fraser Health –Created a social marketing campaign, communications plan and oversaw design for interactive campaign to reduce obesity. Deliverables comprised of digital engagement interactive tools and ads to affect behaviour through humour and intrigue. The plan emphasized positive reinforcement. The campaign achieved all its goals.

Project Manager, GDC BC

• Feb 2010 - May 2010

Project managed this outstanding international graphic design event to meet all its objectives for recognition as a leading edge event in design thinking. Engaged key community figures to participate, delivered logistical and organizational guidance. Duties included government relations, aboriginal relations, media and partnership building. Project managed this outstanding international graphic design event to meet all its objectives for recognition as a leading edge event in design thinking. Engaged key community figures to participate, delivered logistical and organizational guidance. Duties included government relations, aboriginal relations, media and partnership building.

Public Relations Manager

• Mar 1995 - Aug 1995

Announced release and managed media relations for public inquiry into state of salmon stocks in BC. Position required sensitivities to protocol, governement and diverse stakeholders and an ability to build relationships. Announced release and managed media relations for public inquiry into state of salmon stocks in BC. Position required sensitivities to protocol, governement and diverse stakeholders and an ability to build relationships.

Public Relations Consultant

• Jan 1992 - Jun 1993

Public Relations campaign to promote a large scale exhibition of three Chinese artists. Gallery was inundated with press and feature articles not only from within Canada but the United States and international media. The campaign exceeded every one of its goals. Wrote/targeted press releases, organized interviews arranged press conference. Public Relations campaign to promote a large scale exhibition of three Chinese artists. Gallery was inundated with press and feature articles not only from within Canada but the United States and international media. The campaign exceeded every one of its goals. Wrote/targeted press releases, organized interviews arranged press conference.

Communications and Event Organizer

• 1992 - 1993

Developed an educational event for Music West music conference, acquiring funding and sponsorship to bring over 1,500 students to hear music professionals from all areas of the industry discuss career opportunities. Duties included program development, budgeting and marketing, copy writing, promoting event and securing speakers and event logistics. Developed an educational event for Music West music conference, acquiring funding and sponsorship to bring over 1,500 students to hear music professionals from all areas of the industry discuss career opportunities. Duties included program development, budgeting and marketing, copy writing, promoting event and securing speakers and event logistics.

Stakeholder Partnerships Coordinator

• 1989 - 1992

Public relations duties. Had the unusual task of bringing stakeholders such as environmentalists and industrialists together as advisers and partners in an advisory committee I developed. This program effectively marketed the conference and trade show series internationally to a very wide audience. Duties included writing copy, communications plan and executing the plan. Also reported on value of forming a foundation. Developed thorough knowledge of protocol. Public relations duties. Had the unusual task of bringing stakeholders such as environmentalists and industrialists together as advisers and partners in an advisory committee I developed. This program effectively marketed the conference and trade show series internationally to a very wide audience. Duties included writing copy, communications plan and executing the plan. Also reported on value of forming a foundation. Developed thorough knowledge of protocol.

Public Relations Specialist

• 1989 - 1990

Media relations for extremely sensitive public consultation for Charlottetown Accord following Meech Lake Accord. This position was a fantastic experience in developing methodical communication skills. Protocol skills were highly refined. Press conferences were organized to the smallest detail. I also worked with material produced in both of Canada's official languages. Media relations for extremely sensitive public consultation for Charlottetown Accord following Meech Lake Accord. This position was a fantastic experience in developing methodical communication skills. Protocol skills were highly refined. Press conferences were organized to the smallest detail. I also worked with material produced in both of Canada's official languages.

Communications assistant

• 1989 - 1990