Experience

Grenade Studio Pty Ltd

• General Manager & Director

  • Dec 2018 - Present

  GRENADE IS A MELBOURNE BASED, INDEPENDENT STRATEGIC BRANDING AGENCY. We elevate brands to their highest possible outcome, adding something distinctly new to our broad national and international portfolio of work with every new project. Renowned for our expertise in marketing luxury brands (but not limited to....), we enhance projects with a collaborative approach to design and impeccable standards of quality. Our full service offering provides a consistent and detailed approach at every stage of a campaign. I am proudly a Partner, Director and the General Manager of Grenade Studio since 2018, a brand agency that has been delivering incredible brand and campaigns for over 21 years with many more ahead.



Quite Frankely Brand Communications

• Australia
• Design Services

• Founder and Director: Quite Frankely Brand Communications

  • Jan 2017 - Mar 2020

  I was founder and director of Quite Frankely a brand communications consultancy. Our focus was supporting both the design network in Melbourne as well direct to clients, small business and beyond. Our servicess were varied as well as our experience across industries and channels. Services included providing strategic thinking, brand strategy and positioning, name creation, account management support and training, an extra pair of hands during busy times. And managing and delivering content for social media. I loved running this business and working with incredible professionals and am thrilled that this consultancy lead me to my destiny of becoming Director and General Manager at Grenade Studio.



Two Crowns Marketing

• Australia
• Advertising Services

• Account Director

  • Nov 2016 - Aug 2017

  Two Crowns Marketing Communications is a Melbourne based consultancy with the capacity to provide a range of marketing and communications solutions for small, medium and large scale organisations. Two Crowns has a demonstrated track record in delivering successful outcomes in complex and commercially driven environments with expertise in the property and, professional services sectors. Key Services provided Marketing and brand auditing Strategic marketing planning Marketing campaign implementation Report writing and editing Brand planning and management Stakeholder communications - Internal/Community/Stakeholder Sponsorship Management Commissioning, management and analysis of market research



Assembly Branding

• Australia
• Advertising Services
• 1 - 100 Employee

• Client Services Director

  • Jan 2014 - Oct 2016



Y–M–D Years Months Days

• Australia
• Design Services
• 1 - 100 Employee

• Client Services Manager (maternity cover)

  • May 2013 - Dec 2013

  Y-M-D is a creative studio specialising in branding, art direction, and graphic design. Through collaborative effort we create credible brand experiences for clients in the fashion, hospitality, design, arts, and professional services. Y-M-D is a creative studio specialising in branding, art direction, and graphic design. Through collaborative effort we create credible brand experiences for clients in the fashion, hospitality, design, arts, and professional services.



Blenheim brand™

• Client Services Director

  • 2010 - Oct 2012

  An original member of the Blenheim team, I returned in 2010 to take up the position of Design Director and work alongside the Creative and Strategy Directors to work with our clients to align their business strategies with outstanding brand and communication solutions. In addition I managed a small team of design and account management professionals and took on a number of the operational aspects of the business. Achievements: / Integral to the delivery of a number of brand identity implementations for start up companies (including naming) as well as rebranding existing clients - including our own! / Working with ANZ on new media opportunities including digital publishing / Developing successful tender and strategic proposals to win high profile projects Clients include: ANZ, Cricket Australia, International Cricket Council (ICC), K2 Asset Management, Buxton Real Estate, International Cricket Council (ICC), PSG, Fuse Recruitment, Project NB, Henkel Australia, Boscastle Pies, Avon Graphics, Murdoch Children’s Foundation, Premier Capital Developments, Department Human Services, Waldron Smith Management, Parker Design, Print Industries Association and Football Federation Victoria (FFV).



Cornwell Design

• United States

• Account Manager

  • May 2009 - Jul 2010

  I returned to Cornwell Design after an almost 10 year hiatus. In that time, Cornwell has grown up and is now a member of the STW Group – winning Business of the Year for the 2009-2010 financial year. Returning to Cornwell was both challenging and rewarding. Being part of strong and experienced team of Account Managers, I was able to bring my diverse experience to table and draw on my colleagues experiences to deliver great results for the clients. Achievements: / Successful launch of Queensland Rail brand identity and implementation / Delivery of strong brand and marketing campaigns for a number of high profile property developments / Sourcing and hiring of staff to complete team including Production Manager, Account Executive Clients include: Queensland Rail, QR National, RACV, Grocon, Premier Capital Developments, FKP, Far East Consortium, Carter Group, Bates Smart, NeoMetro, L'oreal, Capital Kitchen, ARC One Gallery, Design Victoria.



R-Co Brand

• Australia
• Graphic Design
• 1 - 100 Employee

• Client Services Director

  • May 2008 - 2009

  Founded and conceived by Richard Henderson, one of Australia’s leading brand design experts, R-Co has grown and flourished to become a well recognised and respected brand agency. Having been in the UK for 5 years, my role at R-Co was the perfect reintroduction into the wonderful world of design in Australia and re-instilled my passion and pride for both the industry and for Melbourne. A small company, with high profile clients, working at R-Co was a constant challenge, which pushed me to excel and encourage my team to rise to the challenges. Achievements: / Building, mentoring, directing a strong team of account managers to exceed expectations / Immersing myself into the Melbourne design world seamlessly Clients include: Tennis Australia, Ferrier Hodgson, Melbourne Convention and Exhibition Centre, Hilton, Sofitel, UCI 2010 Melbourne, Foodworks, Equiset, RealEstateView.com, Australian Grand Prix, Multiplex, Essendon Fields and Brand Tasmania.



CDT Design

• United Kingdom
• Design
• 1 - 100 Employee

• Senior Account Manager

  • Sep 2005 - Jan 2008

  CDT was founded in 1979, and over the last 25 years, the consultancy has delivered award-winning design for their clients in blue chip industries, government, the arts and the media. Before July 2005, CDT did not have an Account Management Department. Setting up the department, of which I have played an integral role, meant that the company generated a third more business than previous. There was a marked increase in repeat business, dormant and unprofitable clients became profitable again and the designers were freed up to do what CDT does best – produce award-winning creative. Working with Mike Dempsey (Master of the Faculty of Royal Designers for Industry and Chairman of CDT Design) on the British Land and Weizmann Institute accounts has demonstrated to both the client and CDT, the value and expertise account management brings. Achievements: / Revitalising dormant and unprofitable clients, to one of the highest grossing clients for 2006 / Playing integral role in developing an account management team Clients included: The British Land Company Plc, CPP, Marks and Clerk Patent Attorney, Delancey, Knight Frank, The School of Pharmacy – University of London, ActionAid, Servite Houses, Lead International, Weizmann UK, Royal Mail and Vision.



Lambie-Nairn

• United Kingdom
• Design
• 1 - 100 Employee

• Account Manager

  • Jun 2004 - May 2005

  Lambie-Nairn is best known for its high level, innovative branding expertise in television worldwide. However, it is also a leading branding agency in the corporate sector and has been awarded and recognized for this. Initially contracted to work on the corporate identity for the First Group’s bid for the ICEC franchise, the role was made permanent in October 2004 as dedicated Account Manager for O2 Mobile Telecommunications. Achievements: / Gaining respect and strong relationship with difficult client / Seamless transition between previous O2 Account Manager and myself Clients included: 02 and First Group



The Team Brand Communications Limited

• Account Manager (contract)

  • May 2004 - Jul 2004

  Clients managed: British Telecom (BT), Microsoft and Department for Education and Skills (DfES). Clients managed: British Telecom (BT), Microsoft and Department for Education and Skills (DfES).



Lippa Pearce

• United Kingdom
• Design Services

• Account Manager (contract)

  • Dec 2003 - 2004

  Clients managed: Boots the Chemist, Inland Revenue, Polygon Investments, Witness and Babyliss Hair Products. Clients managed: Boots the Chemist, Inland Revenue, Polygon Investments, Witness and Babyliss Hair Products.



Blenheim Design Partners

• Design Services

• Senior Account Manager

  • Jan 2001 - May 2003

  Blenheim Design Partners was established in 1985 and is a medium sized, multi-disciplined, award winning design agency. The role of Senior Account Manager was to actively manage and develop a group of clients which were allocated to me and, in conjunction with the Design Director, manage an internal team to ensure that all projects were delivered to meet both the client and Blenheim Design Partners’ expectations. Achievements: / Career development of a junior account coordinator / Development of self-promotion strategy in conjunction with New Business Development Manager / Successful launch of self-promotion piece to clients and prospective clients / Implementation of consistent work flow procedures / Development of strong relationship with Sensis Pty Ltd, which led to winning the highest grossing, projects for Blenheim Design Partners in 2002 Clients included: Tetley Australia, Sensis Pty Ltd, Norwich Union, Becton Constructions, Hocking Stuart Real Estate, CPA Australia, IOOF Funds, AXA, Royal District Nursing Services, Lowans Foods and Sax Condoms.

• Account Manager

  • Aug 1997 - Jan 2001

  Cornwell Design is an award winning design agency that is multi-disciplinary but with a very strong focus on brand strategy and implementation. The role of Account Manager encompassed both Project Management and Production Management. The role reported to the Managing Director and led a tight-knit design team. The purpose of this role was to provide a strong management focus both internally and externally, in the delivery of outstanding creative solutions to the clients. Achievements: / Development of procedures for project implementation and scheduling, job recording and archiving / Developed successful PR campaign for the launch of the self-promotion book entitled ‘Another One’ / Raised profile of company through magazine and international design award involvement / Project managed a number of award winning projects including The Establishment Hotel, Sydney Clients included: Connell Wagner, Pasminco, Edwards Dunlop Paper, Crown Casino, Daryl Jackson Architects, Bates Smart, Stylecraft, Ericcson Australia, Grocon, The Establishment Hotel, Interior Designex, Colonial Stadium (now Etihad Stadium), Moonlight Cinema, Mirvac Construction, and Westpoint.



Craftsman Press

• Ireland
• Printing Services

• Sales service

  • 1993 - 1994