Experience

National Women's Soccer League (NWSL)

• United States
• Spectator Sports
• 1 - 100 Employee

• Brand Designer

  • Jul 2023 - Present

  New York, New York, United States • Works alongside Creative Director to develop creative approach and design art for league-wide key season events (i.e. Draft, Kickoff, Championship), sponsor commitments, and cultural moments • Manages the creative request input process ensuring appropriate prioritization and resourcing to meet all creative development needs across all Marketing and Sponsorship deliverables • Collaborates with Marketing and cross functional stakeholders on new initiatives and programs



Rowdy Mermaid

• United States
• Food and Beverage Manufacturing

• Senior Designer

  • Jul 2021 - Present

  • Serves as the brand’s sole visual leader as an in-house Senior Designer and Art Director. • Design responsibilities include product innovation and packaging design (with a strong focus on sustainability), social media content creation, print material design, apparel/merch design, and environmental design (large scale exhibitions/booths for industry events and expos, guerilla experiential marketing activations, and point of sale retail displays). • Broader creative duties include art… Show more • Serves as the brand’s sole visual leader as an in-house Senior Designer and Art Director. • Design responsibilities include product innovation and packaging design (with a strong focus on sustainability), social media content creation, print material design, apparel/merch design, and environmental design (large scale exhibitions/booths for industry events and expos, guerilla experiential marketing activations, and point of sale retail displays). • Broader creative duties include art direction for all produced media content, managing multiple teams of outsourced creatives to ensure consistency in visual aesthetic and brand messaging, and storyboarding, pitching, and directing major marketing campaigns across various mediums (video, photo, print, digital, and social). Show less



Triarc

• United States
• Advertising Services
• 1 - 100 Employee

• Partner & Director of Design

  • Sep 2017 - Jul 2021

  Greater Denver Area • Played a fundamental role in the business model formation, brand development, and positioning strategy of Triarc as a part-owner and founding team member. • Collaborative efforts contributed to the digital marketing agency’s 4x growth year over year from inception without any outside investment. • Supported hiring initiatives, lead key decision making on a board level, and generated company-wide culture efforts and mentorship opportunities. • Lead interdisciplinary art direction… Show more • Played a fundamental role in the business model formation, brand development, and positioning strategy of Triarc as a part-owner and founding team member. • Collaborative efforts contributed to the digital marketing agency’s 4x growth year over year from inception without any outside investment. • Supported hiring initiatives, lead key decision making on a board level, and generated company-wide culture efforts and mentorship opportunities. • Lead interdisciplinary art direction across the entire agency, in areas ranging from Digital Advertising to Creative Media. • Managed a team of creatives as the Director of Design to work in conjunction with other branches of the agency. • Brought numerous CPG brands from concept to market through brand and packaging design. • Managed client relationships across a wide range of industries. Show less



Upstart Kombucha

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Team Member

  • Jun 2017 - Aug 2017

  Boulder, CO • Supported the Head of Marketing & Communication by creating new incentives for driving foot traffic to the taproom. • Managed the front of house in the taproom. • Designed creative materials such as a taproom punch card, ambassador outreach one pagers, and event graphics and flyers. • Was the face of the brand at all demos and PR events (i.e. free tastings, sponsored runs, etc.).



Wasserman Next Gen

• United States
• Advertising Services
• 100 - 200 Employee

• Marketing Intern

  • Sep 2016 - Dec 2016

  Greater Boston Area • Assembled and presented a social media and content strategy proposal based on independent research for the company as they looked to rebrand and prepare for acquisition. • Participated in weekly brainstorms to devise new experiential marketing campaigns for various clients including Microsoft, Keurig, and Zipcar. • Assisted Account Managers in managing their networks of college student ambassadors as well as in executing on-campus activations.



The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• The New York Times Collegiate Marketing Representative

  • Jan 2016 - Oct 2016

  • Tasked with brainstorming, creating, and executing new marketing initiatives for The New York Times digital subscription. • Responsible for meeting targets for student and educator subscription sign-ups. • Supported The New York Times' social media presence by consistently posting new, engaging content. • Provided constructive feedback and suggestions for the launch of The New York Times’ new student newsletter, The Edit.



MSD: Marketing. Strategy. Dharma.

• United States
• Advertising Services

• Branding and Marketing Intern

  • May 2016 - Aug 2016

  Greater New York City Area • Contributed to strategic thinking and creative processes for a brand strategy company focused on story telling, opportunistic partnerships, and content development for emerging and impact brands. • Developed PowerPoint decks and other visual tools such as mood boards, including a visually engaging and informative presentation to NPR on how to grow their Generation Listen initiative. • Composed blog posts for the company blog, curated weekly updates on the start up world, and managed… Show more • Contributed to strategic thinking and creative processes for a brand strategy company focused on story telling, opportunistic partnerships, and content development for emerging and impact brands. • Developed PowerPoint decks and other visual tools such as mood boards, including a visually engaging and informative presentation to NPR on how to grow their Generation Listen initiative. • Composed blog posts for the company blog, curated weekly updates on the start up world, and managed company social media channels. • Researched companies, industries, and potential clientele to support new business ventures, project-specific deep dives, etc. Show less



Nestlé Waters North America

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Retail Execution Analyst

  • Jun 2015 - Aug 2015

  Stamford, Connecticut • Translated and reformatted offline trackers completed by sales representatives into a more seamless and unified audit through Excel. • Updated monthly reports and demonstrated findings to cross-functional teams. • Presented solutions to Visicom, a data backup program. • Kept all progress organized and updated in collaboration with a superior team member overseas.