Lynne Kasch
Senior Account Executive and Creative Media Manager at California Apparel News- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Ria Stern
I had the pleasure of working with Lynne in my previous role as brand director. It was a pleasure working with Lynne as she worked hard to understand our business and make the best recommendations for our business objectives. She is great with details, excellent at communications, focused, passionate, and hard working.
KATIE TAGUE
As a media partner, and now consider her also a friend, I respect and appreciate my collaboration opportunities with Lynne (and the Apparel News). She is insightful and proactive, especially as it pertains to creating solutions for expanding or elevating our brand recognition. With her experience as a former owner of a textile agency herself, she completely understands my world!
Ria Stern
I had the pleasure of working with Lynne in my previous role as brand director. It was a pleasure working with Lynne as she worked hard to understand our business and make the best recommendations for our business objectives. She is great with details, excellent at communications, focused, passionate, and hard working.
KATIE TAGUE
As a media partner, and now consider her also a friend, I respect and appreciate my collaboration opportunities with Lynne (and the Apparel News). She is insightful and proactive, especially as it pertains to creating solutions for expanding or elevating our brand recognition. With her experience as a former owner of a textile agency herself, she completely understands my world!
Ria Stern
I had the pleasure of working with Lynne in my previous role as brand director. It was a pleasure working with Lynne as she worked hard to understand our business and make the best recommendations for our business objectives. She is great with details, excellent at communications, focused, passionate, and hard working.
KATIE TAGUE
As a media partner, and now consider her also a friend, I respect and appreciate my collaboration opportunities with Lynne (and the Apparel News). She is insightful and proactive, especially as it pertains to creating solutions for expanding or elevating our brand recognition. With her experience as a former owner of a textile agency herself, she completely understands my world!
Ria Stern
I had the pleasure of working with Lynne in my previous role as brand director. It was a pleasure working with Lynne as she worked hard to understand our business and make the best recommendations for our business objectives. She is great with details, excellent at communications, focused, passionate, and hard working.
KATIE TAGUE
As a media partner, and now consider her also a friend, I respect and appreciate my collaboration opportunities with Lynne (and the Apparel News). She is insightful and proactive, especially as it pertains to creating solutions for expanding or elevating our brand recognition. With her experience as a former owner of a textile agency herself, she completely understands my world!
Experience
-
California Apparel News
-
United States
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
Senior Account Executive and Creative Media Manager
-
Jul 2010 - Present
• Exponential success with media-platform advertising sales, engaging with national and global apparel brands, manufacturers, textiles and trim suppliers, finance institutions, supply chain businesses, service providers, fashion-tech and related b2b industries. • Specific expertise in brand development + brand recognition through multi-channel marketing platforms and solutions for a broad portfolio of over 4000 + clients. • Extensive tradeshow participation + experience focused on networking and new lead generation. • Developed sales strategies and people skills to entice clients, negotiate contracts and close deals. • Customized proposals for clients to meet requirements. Show less
-
-
-
Dazian
-
United States
-
Entertainment Providers
-
1 - 100 Employee
-
Account Manager
-
Mar 2007 - Jul 2010
• Conducted extensive and intricate sales and merchandising presentations to clients in the Entertainment, Special Events, Exhibit and Hospitality Industries, introducing fashion-forward products and services while offering expertise pertaining to the technical and aesthetic application of each. • Established and maintained strong client relationships and expanded customer base by researching and establishing product value including targeted outreach • Participated in local and nationwide tradeshows, representing the company in various cities for line presentations to establish strong market presence and provide product + services expertise. Show less
-
-
-
Americo Textiles / Studio Division
-
Los Angeles, CA
-
Division Head / Sales Executive / Stylist and Merchandiser
-
Apr 2000 - Mar 2007
• Launched and lead new contemporary division that revitalized corporate image through innovative product mix and successful implementation of strategic merchandising and design techniques. • Worked in coordination with designers and buyers from the wholesale and retail sectors; identified untapped market segments and converted new business opportunities to increase market share and revenue. • Created and implemented highly creative showroom displays and visual tools to promote products for sales maximization with visual style. • Conducted elaborate sales presentations, including current market trends, while negotiating all aspects of sales contract including creative financing options. • Communicated with overseas factories, customs brokers, and airfreight forwarders daily to ensure orders are delivered within client specifications and schedule requirements. Show less
-
-
-
Independant Textile Agency
-
Los Angeles, CA
-
Owner/Partner
-
Jun 1985 - Apr 2000
• Participated in all aspects of employee hiring, training, supervision and evaluations, as well as, developed internal incentives for employees to motivate, boost morale and improve productivity. • Liaised with various European suppliers to communicate daily flow of complex and technical design and production information to clients and monitor progress of orders. • Extensive travel including New York, France, and Germany to study and identify market trends in color and design and effectively incorporate gathered information and techniques into the creation of updated and marketable product collections. • Participated in domestic and international trade shows. • Viewed and selected original artwork bought from international design studios to be adopted into the collection. • Developed new business avenues and fostered lucrative relationships with clients through creative product and sales presentations while utilizing savvy customer service techniques and flexibility to deliver quality products within deadlines. Show less
-
-
Education
-
Fashion Institute of Technology
Associate's degree, Buying, Merchandising and Management
Community
