Digital Marketing Manager

• Jun 2022 - Present

Performance Marketing Executive

• Nov 2021 - Jun 2022

• Implement the overall digital strategy for brands under LVMH group (mainly Dior, Guerlain & Rimowa), on social media platforms: Facebook, Instagram, Snapchat, Tiktok, Linkedin, and Twitter.• Measure performance of ads and provide suggestions for optimization.• Set up conversion and event tracking across the digital platforms• Analyze digital marketing analytics reports and share insights • Implement the overall digital strategy for brands under LVMH group (mainly Dior, Guerlain & Rimowa), on social media platforms: Facebook, Instagram, Snapchat, Tiktok, Linkedin, and Twitter.• Measure performance of ads and provide suggestions for optimization.• Set up conversion and event tracking across the digital platforms• Analyze digital marketing analytics reports and share insights

Digital Marketing Officer

• Jul 2020 - Nov 2021

- Plan and execute all digital marketing, including email, social media and display advertising campaigns- Build and manage the social media platforms/presence- Measure and report performance of all digital marketing campaigns and asses against goals (KPIS)- Brainstorm new and creative growth strategies- Collaborate with agencies and other vendor partners

Marketing Intern

• Mar 2020 - Jun 2020

Teller

• Aug 2018 - Jul 2019

Purchasing and Marketing coordinator

• Apr 2017 - Jul 2018

Purchasing:Responsible for all purchasing operations of multiple sanitary ware and tiles brands (Roca Sanitario from Spain, Roca Bulgaria, N&C, TAU Ceramica).Requesting quotations from multiple suppliers.Placing orders & shipments, following up claims, requesting special orders, negotiating for the delivery dates. Booking shipments from shipping agencies and following-up with clearing agents (shipping documents).Receiving shipments and coordinating unloading with the warehouses.Following-up with the IRIPreparing monthly reports: Stock movement, Sales reports and General inventory.Following up with the sales team regarding invoicing and settling payments.Marketing:Bill-Board: I planned and executed a billboard campaign for “Roca” brand for four months, exclusive deal with “Pikasso” in specific locations. Coordination and follow-up with the designers, advertising agencies & printing agencies.Social media & website: I created and I am handling the website for the company “Otec”, opened a Facebook page and an Instagram account.

Marketing Intern

• Jan 2017 - Feb 2017

Assisting in the implementation of a Marketing plan for all Halwany’s brands (Plein soleil, Siblou & Reindorf). Studying a new marketing campaign (Requesting quotations, seeking new customers and communicating with them). Studying the competitor’s development and compare it with Halwany’s growth (Product’s line, quality of the product, visibility of the brand). Assisting in the implementation of a Marketing plan for all Halwany’s brands (Plein soleil, Siblou & Reindorf). Studying a new marketing campaign (Requesting quotations, seeking new customers and communicating with them). Studying the competitor’s development and compare it with Halwany’s growth (Product’s line, quality of the product, visibility of the brand).

Marketing Intern

• Jul 2016 - Aug 2016

Mystery shopper for Kenwood, Braun, Karcher and Leifheit brands.Visiting the distributors in Beirut, jbeil and jounieh in order to view the sales person’s interaction with the consumer and reactions on the brands. After one week of being a mystery shopper, I issued a report to study the sales person’s attitude towards the company brands and other brands.Price mapping reports, merchandising and organizing events Mystery shopper for Kenwood, Braun, Karcher and Leifheit brands.Visiting the distributors in Beirut, jbeil and jounieh in order to view the sales person’s interaction with the consumer and reactions on the brands. After one week of being a mystery shopper, I issued a report to study the sales person’s attitude towards the company brands and other brands.Price mapping reports, merchandising and organizing events