Experience

Echo-Factory

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Project Manager

  • Sep 2021 - Present

  Manage projects end to end to ensure best-in-class customer service for our clients. It is my sincere pleasure to work with all facets of the Echo-Factory team (creative, development, strategy, and account management) to produce deliverables that will truly help our clients grow and flourish. Projects range from brand launch/refresh to website design & development to video production & editing to event planning & execution to promotional items to trade show & conference promotions to branded experiences to SEO & media buying. Basically, we are a full-service Advertising & Marketing agency. Show less



Good Egg Copywriting

• United States
• Advertising Services

• CEO/Founder

  • Aug 2020 - Present

  Our focus is to help small to medium-sized business owners get "unstuck" and gain the clarity needed to create a strategy that builds long-lasting brand recognition and loyalty. With 15+ years in Entertainment Marketing, I’ve successfully worked with truly exceptional partners (iTunes, Google Play, Sony Playstation, Xbox, AT&T, Verizon), who like me, are passionate about building their brands and bringing great content to their fans. My philosophy is to be... - Your most valuable and reliable partner. - Your advocate, who really sees you and makes sure others do too! - A champion for your business! - Invested in your services and products as much as you are! - Dedicated to your success! I provide my clients with the following, based on the needs of their business - Brand Coaching - Through one-off coaching sessions we'll focus on nailing down executable next steps to move your project(s) or short-term goal(s) forward. (ex. Product Launches, Product Offers, Connecting with Your Tribe) Brand Therapy - Together we'll do a deep dive into you and your business, including developing your brand personality, voice, identity, and values to create a brand strategy that results in long-lasting brand recognition & loyalty. Community Building Strategy - We’ll work with you on determining an overall strategy, including which tactics are most effective for your brand, communication frequency, and choosing your target audience to build and nurture your tribe. Tribe Engaging Copywriting - We will provide consistent copy in your chosen brand voice across your email, newsletter, and social media communications with your tribe. Show less



3 Day Blinds

• United States
• Retail
• 500 - 600 Employee

• Design Consultant

  • Feb 2019 - Apr 2020

   Responsible for $600K+ in sales.  Utilizes design expertise and product knowledge, excellent customer service and thorough project management to ensure customer satisfaction, achieving a 95% customer satisfaction.  Responsible for $600K+ in sales.  Utilizes design expertise and product knowledge, excellent customer service and thorough project management to ensure customer satisfaction, achieving a 95% customer satisfaction.



NBCUniversal, Inc.

• United States

• Director, Digital Products

  • Apr 2015 - Mar 2018

   Responsible for day-to-day account management of key Electronic Sell Through partners, iTunes, Google Play, Xbox and Sony PlayStation resulting in $200MM+ overall revenue year over year, including but not limited to, ensuring accurate and timely launch of all film and TV content, conducting weekly and monthly partner calls and hosting quarterly and annual sales and programming review meetings. Managed execution of tent pole initiatives across Film and TV, as well as communicate all programming, TPR and product initiatives across partners to maximize exposure via on-store promotional placement, email blasts, social media posts, special offers and talent engagement to drive revenue.  Facilitated partner relationship with internal groups (Marketing, PR, Brand, etc) to secure promotional support and social media placement through cohesive brand messaging across all relevant NBCU channels.  Partnered with internal cross-vertical groups to offer customers a robust product offering across Film/TV, Music, Games and Books, including in-game advertising, movie + game promotional tie-in offers as well as cross promotion across partner’s multiple digital storefronts. Show less

• Senior Marketing Manager, Digital Distribution

  • May 2013 - Apr 2015

   Created and oversaw development of the Digital TV Tools client based extranet end to end to streamline operations, achieving a 50% higher efficiency and engagement with partners. Executed joint-marketing campaigns for TV with NBCU networks and Electronic Sell Through partners, including annual network programs like Summer By Bravo, USA Summer, Summer of Syfy and NBCU Fall resulting in sustained on-store incremental promotional placement over 6 weeks per program. Managed talent engagements as part of co-op marketing programs with iTunes and Amazon Prime across Twitter and Instagram, ex. Rob Lowe (Parks & Recreation), Elizabeth Banks (Pitch Perfect 2) and Kevin Bacon (Cop Car)  Planned and executed consumer sweepstakes promoting NBCU programming and mobile offerings, including trips to NYC, Hawaii and Universal theme parks in both Orlando and Los Angeles. Coordinated client dinners, trip and performance for 25 attendees or more with key Affiliate Sales partners. Delivered promotional assets and facilitated creative approvals for external partners to ensure consistent branding and messaging across 9 networks. Show less

• Marketing Manager

  • Jan 2005 - May 2013

  Requested and managed delivery of art and promotional video assets as well as facilitated creative approvals between all NBCU networks (including Telemundo and mun2) and digital partners to ensure brand consistency and on-target messaging.Created and implemented "FREETVONDEMAND" social media week with participation from all major MVPD partners to promote across NBCU networks in Spring '12. Campaign was repeated again in conjunction with NBC Fall '12.Planned and executed consumer sweepstakes within specific markets promoting NBCU programming and mobile offerings. Show less

• Marketing Coordinator

  • Aug 2000 - Jan 2005

  Coordinated events for Affiliate Sales team and MVPD clients in promotion of Bravo/Cirque du Soleil partnership.Arranged local theater events in select markets supporting Bravo's theatre outreach program for children, "Bravo On With The Show".Supported Affiliate Sales team efforts with program information, marketing materials and local ad sales promotions.



Keenan and Associates

• Law Practice
• 1 - 100 Employee

• Accounting Coordinator

  • Dec 1998 - Aug 2000

  Processed school district insurance payments and balanced accounts month to month. Identified and investigated insurance account discrepancies to solution. Processed school district insurance payments and balanced accounts month to month. Identified and investigated insurance account discrepancies to solution.



Love Letter Production

• United States
• Retail

• Accounts Payable Clerk

  • 1997 - 1997

  This was a M.O.W. production film in Richmond, VA. I handled petty cash, time cards and various other Accounting duties. This was a M.O.W. production film in Richmond, VA. I handled petty cash, time cards and various other Accounting duties.


MicroMagnetic
• United Kingdom
• Advertising Services
• Accounts Payable Coordinator

  • 1993 - 1997