Topline | Lynn Melling

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Lynn Melling

Co-Founder | Strategic Storyteller at 515 Productions

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Contact Information

us****@****om

(386) 825-5501

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Location

Greater Minneapolis-St. Paul Area

Skills

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Bio

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Robin Studniski, CDMP

I've had the pleasure of working with Lynn Melling on several projects while our companies worked together. She is so personable, friendly and professional. Lynn was able to bring real world experience into recommendations in a way that was strategic, meaningful and impactful. Lynn is a strong communicator and has a calm demeanor that makes her a joy to talk to! She is a top-notch communications professional that is great to have part of any team.

Chrissy Ercole

Lynn was one of my first colleagues when I was starting out as a young TV news professional and she's still one of the people I miss the most. She is creative, energetic, and whip-smart, and her enthusiasm for her work is contagious. She also continuously inspired me to push boundaries while having fun! Lynn is that rare combination of an incredibly competent professional with whom people love engaging because she is still humble and kind; I saw this firsthand while collaborating with her in a fast-paced, unpredictable, stressful environment (the newsroom or the field). She always kept her cool. She was always patient and thoughtful. She brought a strategic approach to everything she did. And Lynn remains one of the bravest go-getters I know.

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Experience

515 Productions

United States
Media Production
1 - 100 Employee

Co-Founder | Strategic Storyteller
- Feb 2006 - Present
Video producer. Film director. Marketing communications strategic planning consultant. Editorial and content strategist. Freelance writer. Media coach. PR advisor. Podcaster. Project manager. Dot connector. Networker. Video producer. Film director. Marketing communications strategic planning consultant. Editorial and content strategist. Freelance writer. Media coach. PR advisor. Podcaster. Project manager. Dot connector. Networker.

Starkey Hearing

United States
Medical Equipment Manufacturing
700 & Above Employee

Communications Manager
- Sep 2019 - Jul 2021
Lead a team responsible for creating and distributing strategic content to targeted B-to-B, B-to-C and internal audiences across earned and owned channels, including social media, email, websites and intranet, to reinforce messaging and influence behavior in the awareness and consideration stages of the customer journey. (In plain English: Get the right message in front of the right people at the right times in meaningful and memorable ways to ultimately drive sales.) Champion cross-functional team collaboration to maximize content reach, ensure consistent brand messaging across platforms and effectively drive traffic in tandem with SEO and CTA tactics. Develop editorial calendars, craft outgoing messaging (marketing, crisis and executive comms) and engage with incoming communications. Measure reach, share of voice, sentiment and website traffic resulting from comms team efforts. Analyze metrics to identify opportunities to optimize. Coach and mentor direct reports to be empowered SMEs that can drive decisions and own their individual professional growth. Show less

Karwoski & Courage Public Relations

United States
Public Relations and Communications Services
1 - 100 Employee

Account Supervisor
- Jan 2017 - Aug 2019
Built integrated marketing communications strategies, including earned, owned and paid media, that put brands in front of their target audiences in meaningful and impactful ways. Managed multiple account teams to ensure client deliverables met budgets and deadlines. Lead agency-wide social media strategy and execution. Special passion for content mapping, strategy and copywriting. Measured results. Adapted quickly to change. Built integrated marketing communications strategies, including earned, owned and paid media, that put brands in front of their target audiences in meaningful and impactful ways. Managed multiple account teams to ensure client deliverables met budgets and deadlines. Lead agency-wide social media strategy and execution. Special passion for content mapping, strategy and copywriting. Measured results. Adapted quickly to change.

WHO 13

United States
Broadcast Media Production and Distribution
1 - 100 Employee

Anchor | Reporter
- Jul 2005 - Dec 2016
Anchored newscasts. Enterprised and produced lead news content. Gained invaluable knowledge of crisis communications management from a reporter's point of view. Managed newsroom operations on weekends and evenings. Mentored junior staff. Built and maintained personal brand on social media. Extensive coverage of politics, local and state government, health care. >> 2016 Regional Murrow Award, 2013 Regional Murrow Award, 2011 Regional Emmy Award. >> Increased following on professional Facebook page by 130% in five months. Show less

Yess Yoga

United States
Wellness and Fitness Services
1 - 100 Employee

Communications Consultant
- Nov 2012 - Aug 2016
Created digital content marketing plan from the ground up. Executed social media strategy. Developed events for publicity. Coached client on how to maximize messaging in media interviews. Earned local and national media coverage. Developed and produced video series for digital media platforms. Created digital content marketing plan from the ground up. Executed social media strategy. Developed events for publicity. Coached client on how to maximize messaging in media interviews. Earned local and national media coverage. Developed and produced video series for digital media platforms.