Lynn Mathieson

Group Marketing Executive at The Shopworks
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Contact Information
Location
Kinross, Scotland, United Kingdom, UK
Languages
  • French Limited working proficiency
  • Russian Elementary proficiency

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Bio

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Experience

    • United Kingdom
    • Group Marketing Executive
      • May 2021 - Present
    • Retail
    • 1 - 100 Employee
    • Graphic Department Supervisor
      • Oct 2017 - Feb 2019

      - Managing a team of 4 graphic designers. - Planning, development and implementation of the companies marketing strategy. - Maintaining effective internal communication to ensure departments are informed of all relevant marketing activity and objectives. - Creation of strong marketing materials across multiple channels. Including, web, email, social, print and advertising boards. - Project management for product launches and key seasonal events. Including liaising with external brands to ensure deadlines and goals are met. - Ensuring all marketing and promotional material adheres to brand guidelines. - Monitoring and reporting effectiveness of promotional activity. - Building reporting frameworks and analyzing on-site/ social activity to improve customer experience. Show less

    • United Kingdom
    • Sporting Goods Manufacturing
    • Seniour Graphic Designer
      • Aug 2015 - Sep 2017

      - Producing editorial and promotional content while meeting design briefs. - Leading creative photoshoots, including studio and location. Duties including, directing models, lighting setup and styling.- Pitching new marketing ideas to senior management and team members. - Liaising with management to ensure project deadlines are met.

    • Juniour Graphic Designer
      • Oct 2013 - Aug 2015

      - Preparing and retouching imagery for products.- Copy-writing - Product Descriptions and Campaign Copy.- Assisting senior team members on creative shoots.-Creating editorial assets for email and social campaigns when needed.

Education

  • Edinburgh Napier University
    Master's degree, Marketing
    2019 - 2020
  • Napier University
    Bachelor's degree, Digital Communication and Media/Multimedia
    2010 - 2013

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