Lynn Mathieson
Group Marketing Executive at The Shopworks- Claim this Profile
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French Limited working proficiency
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Russian Elementary proficiency
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Bio
Experience
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The Shopworks
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United Kingdom
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Group Marketing Executive
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May 2021 - Present
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Sportswise Boarders
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Retail
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1 - 100 Employee
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Graphic Department Supervisor
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Oct 2017 - Feb 2019
- Managing a team of 4 graphic designers. - Planning, development and implementation of the companies marketing strategy. - Maintaining effective internal communication to ensure departments are informed of all relevant marketing activity and objectives. - Creation of strong marketing materials across multiple channels. Including, web, email, social, print and advertising boards. - Project management for product launches and key seasonal events. Including liaising with external brands to ensure deadlines and goals are met. - Ensuring all marketing and promotional material adheres to brand guidelines. - Monitoring and reporting effectiveness of promotional activity. - Building reporting frameworks and analyzing on-site/ social activity to improve customer experience. Show less
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rugbystore.co.uk
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United Kingdom
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Sporting Goods Manufacturing
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Seniour Graphic Designer
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Aug 2015 - Sep 2017
- Producing editorial and promotional content while meeting design briefs. - Leading creative photoshoots, including studio and location. Duties including, directing models, lighting setup and styling.- Pitching new marketing ideas to senior management and team members. - Liaising with management to ensure project deadlines are met.
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Juniour Graphic Designer
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Oct 2013 - Aug 2015
- Preparing and retouching imagery for products.- Copy-writing - Product Descriptions and Campaign Copy.- Assisting senior team members on creative shoots.-Creating editorial assets for email and social campaigns when needed.
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Education
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Edinburgh Napier University
Master's degree, Marketing -
Napier University
Bachelor's degree, Digital Communication and Media/Multimedia