Director of Marketing

• Feb 2022 - Present

Develop and execute the organization’s marketing strategy to support revenue goals by increasing exposure of our event, training and programmatic opportunitiesOversee and manage event marketing and communications efforts for major events, including commercial rights and experiential marketingWork in conjunction with Sarasota County to position the Nathan Benderson Park brand to local, regional, national and international markets. Develop and execute the organization’s marketing strategy to support revenue goals by increasing exposure of our event, training and programmatic opportunitiesOversee and manage event marketing and communications efforts for major events, including commercial rights and experiential marketingWork in conjunction with Sarasota County to position the Nathan Benderson Park brand to local, regional, national and international markets.

Owner

• Oct 2021 - Present

Customized freelance public relations, communications and marketing consulting designed to supplement teams who need an experienced professional to design and implement scalable projects and campaigns. Customized freelance public relations, communications and marketing consulting designed to supplement teams who need an experienced professional to design and implement scalable projects and campaigns.

Vice President for External Relations

• Oct 2018 - Oct 2021

Senior leader directing the strategic vision of all branding, marketing, communications, public relations, advocacy, social media, advertising, and internal communications for the dual campus organizationDirect and manage team of three and multiple agency vendors during time of significant growth and opportunityKey leadership team member responsible for obtaining government approval for three-phase, $90+ million Master Plan to redesign the 15-acre Downtown Sarasota campus which will promote financial and environmental sustainability-becoming the world’s first net-positive botanical garden complex in the worldKey member of team responsible for creating and advocating for the passage of “The Selby Law,” (2021) in the Florida LegislatureWrite and edit key messages, editorials, and positioned the Gardens and CEO as thought-leaders in business, nonprofits, and public gardens Employ multi-channel public relations and marketing strategies and tactics, driving double-digit gate attendance and participation revenue-generating special events and programsOversee social media, content development, and digital strategy growing social networks and increasing SEO Provide oversight of creative direction including entire rebrand of institution upon adoption of a 30-acre companion campus during the pandemicInstitute brand standards and ensure adherence to standards across all departmentsLaunched internal communications program with human resources resulting in a more unified staff across two seperate campusesNavigate competing internal and external objectives, prioritizing projects that advance institution’s financial and mission-driven goals Build and maintain key connections with media, advertisers, and VIPs in efforts to advance the mission and brand of the institutionDevelop and implmentent annual budget

Communications/Public Relations Manager

• Apr 2013 - Oct 2018

Provide strategic counsel, develop strategic communications plans and implement initiatives and programs to external and internal audiences and key stakeholders designed to drive tourism and economic development to Sarasota CountyDirect contracts and day-to-day operations of Project Coordinator and domestic and international agency vendors in three countries (U.S.; United Kingdom and Germany) ensuring compliance with organizational brand standards; setting and managing expectations and ensuring results match objectives set-forth

Cultural and International Tourism Sales Manager

• Jan 2010 - Apr 2013

Direct B2B sales with internationally-based tour operators and owners, manage internationally-based vendors, advertising, and attend trade shows

Public Relations Manager

• Oct 2006 - Jan 2010