Experience

Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• VP Account Director

  • Nov 2022 - Present



Sterling-Rice Group

• United States
• Marketing Services
• 200 - 300 Employee

• Group Account Director

  • Oct 2021 - Nov 2022



Darden

• United States
• Restaurants
• 700 & Above Employee

• Freelance Advertising Account Management and Strategy

  • Jan 2019 - Apr 2020

  Lead and manage the creative process for Darden's specialty restaurants including Seasons52, The Capital Grille, The Capital Burger, and Eddie V's. Lead and manage the creative process for Darden's specialty restaurants including Seasons52, The Capital Grille, The Capital Burger, and Eddie V's.



Magnolia Insights

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Jan 2017 - Sep 2018

  Magnolia Insights is a marketing agency that concentrates on comprehensive marketing strategies, campaign execution and quantifiable results. Services:Brand Management, Multicultural, Hispanic, Marketing Strategy, Marketing Planning, Content Strategy, Content Development, and Recruitment/Retention Strategy Development

• Client Leader

  • Jul 2015 - Dec 2016

  Led Magnolia Insights account service team including thought leadership, positioning, brand and content strategy, marketing planning, campaign development and ultimately facilitated client needs/brands. Brands stewarded include Nutella Cafe, Pork&Mindy's, Adventis CG, and the Muscular Dystrophy Association.



GET NOTICED Workshops for Women

• United States
• Consumer Services

• GET NOTICED Director

  • Dec 2016 - Apr 2018

  GET NOTICED Workshops for Women brings women together to give them tools to elevate their personal brands & more. GET NOTICED Workshops for Women brings women together to give them tools to elevate their personal brands & more.



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • Jan 2006 - Feb 2011

  McDonald’s Corporation (Feb 2010 - Feb 2011)• Developed marketing plans and communication strategies for the Happy Meal brand• Led development of McDonalds Quality Vision for 2011 and beyond• Managed Chicken McNuggets/Dreamworks’ Shrek Forever After promotion including strategic and production oversight as well as partnership building• Led launch of first ever Happy Meal contribution campaign with proceeds going to Ronald McDonald House CharitiesWilliam Wrigley Jr. Co – Extra, Juicy Fruit, Doublemint, LifeSavers (Feb 2009 - January 2010)• Inter-Agency team lead for development of Extra 2010 Weight Management campaign• Led brand positioning and identity work for Extra and Juicy Fruit• Oversaw ongoing strategic and creative development across assigned brands• Managed staffing and resource allocation to ensure profitability across the Wrigley portfolioJohnson&Johnson Consumer Companies – Aveeno, RoC, Purpose (Jan 2005 - January 2009)• Led re-launch of Aveeno advertising campaign, resulting in facial care product sales up 38% • Developed strategic ‘Big Idea’ positioning platforms for Aveeno, RoC and Purpose brands• Managed launch of Aveeno brand into Lip and Suncare categories • Helped launch first-ever RoC CRM program – RoC Challenge – to drive trial, awareness and loyalty; drove brand to highest share ever in brand's history globally • Guided development of Purpose brand’s first consumer advertising campaign since 1992; saw sales lift of 175%The Field Museum (Oct 2007 - Nov 2008)• Led launch of “Always be Discovering” campaign utilizing a limited budget• Implemented an integrated communication plan for the launch of both “Mythic Creatures ”and “Nature Unleashed”; attendance rose 30%; recipient of a Silver Effie, Chicago Creative Club and Mobius Awards for creative use of media Show less

• Account Executive, Account Manager

  • May 2002 - Dec 2005

  Novartis Pharmaceuticals – Theraflu, Triaminic (Jan 2004 - Dec 2005)• Played key role in strategic/creative development and production for the launch of Triaminic and Theraflu Thin Strips • Partnered with strategic planning team to craft product concepts for both brandsAccount Executive/Manager: Tyson Food, Inc. (May 2002 - Dec 2003)• Key player in strategy, creative development and production for the introduction of Tyson beef and pork• Developed strategy/positioning for Tyson Fully-Cooked Bacon brand• Managed production, budgets and extensive competitive activity• Presented comprehensive competitive presentation to 250 clients Show less



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Media Planner/Buyer

  • Jun 2000 - May 2002

  Kelloggs/Keebler Media Strategy team • Strategic planning for annual multi-media, multi-segment adult plans including award winning Nutri-Grain campaign, "Respect Yourself In the Morning" Procter & Gamble National Print Investment team • Print buying stewardship for multiple P&G brands Kelloggs/Keebler Media Strategy team • Strategic planning for annual multi-media, multi-segment adult plans including award winning Nutri-Grain campaign, "Respect Yourself In the Morning" Procter & Gamble National Print Investment team • Print buying stewardship for multiple P&G brands