Experience

International Living Publishing Ltd

• Ireland
• Book and Periodical Publishing
• 1 - 100 Employee

• Head of Digital Experience

  • Nov 2022 - Present

• Creative Director

  • Dec 2017 - Nov 2022

• Creative Manager

  • Jul 2015 - Dec 2017



Bewleys Ltd

• Food and Beverage Services
• 100 - 200 Employee

• PR & Consumer Marketing

  • Dec 2013 - Jul 2015

  Bewley’s is one of Ireland’s oldest and most iconic brands with operations in Ireland, the UK and the USA. My role was very diverse but I specialized in consumer marketing, PR and brand management. Throughout my time at Bewley’s I created some of their most successful and award winning marketing and PR campaigns. In November 2014 I travelled to Nicaragua to present the women farmers of Soppexxca a cheque for $11,000. This was the outcome of an online campaign ran in conjunction with Fairtrade Fortnight, which went on to win a Social Media Award. As one of the digital natives in Bewley’s I focused on all digital marketing and PR activity including social media, email marketing and digital advertising. Show less



The Wright Venue

• Ireland
• Food and Beverage Services
• 1 - 100 Employee

• Marketing and PR

  • Dec 2012 - Nov 2013

  Award winning Irish Nightclub, The Wright Venue is Ireland ultimate night time experience. The Wright Venue brand is at an international nighttime entertainment standard hosting superstars such as Neyo, Rihanna, 50Cent, Usher and many more. As the PR and Marketing Executive for The Wright Venue it was my role to oversee all PR and Marketing activity. With thousands of followers on Facebook and Twitter, The Wright Venue has an intense online marketing strategy, heavily focused on Social Media and utilising online platforms as an effective way to engage with their customers. Responsibilities: - Creating & implementing marketing campaigns through advertising, social media, press & radio. - Social media strategy - Website maintenance - Brand Strategy - Digital marketing strategy - Graphic Design - Event management Show less



TanOrganic

• United States
• Individual and Family Services

• PR Executive

  • Jun 2012 - Dec 2012

  TanOrganic is the 100% natural sunless tanning, Dragon's Den success. TanOrganic focuses much of its marketing efforts through strategic public relations and marketing outreach. Responsibilities include media follow-ups and relationship building, sample distribution, updating media lists, monitoring press clippings, releases, writings and editing marketing materials, planning events and regularly updating social media sites. TanOrganic is the 100% natural sunless tanning, Dragon's Den success. TanOrganic focuses much of its marketing efforts through strategic public relations and marketing outreach. Responsibilities include media follow-ups and relationship building, sample distribution, updating media lists, monitoring press clippings, releases, writings and editing marketing materials, planning events and regularly updating social media sites.



Lynn Ferrari Graphic Design

• Graphic Designer

  • Sep 2011 - Dec 2012

  Freelance Graphic Designer, working with clients such as Beautyboutique.ie, Carlow Institute of Technology, Swords Early Education Center and Sage. Freelance Graphic Designer, working with clients such as Beautyboutique.ie, Carlow Institute of Technology, Swords Early Education Center and Sage.



The Irish Examiner

• Live Blogger

  • May 2012 - Jun 2012

  I reported live from the Ballydehob Jazz Festival and the Bavaria Street Race as part of the Irish Examiner ‘Festival Fever’ live blog on the May and June bank holiday. My task was to capture the atmosphere with exciting updates and to ultimately engage interaction with the public using text, images, audio and video. I reported live from the Ballydehob Jazz Festival and the Bavaria Street Race as part of the Irish Examiner ‘Festival Fever’ live blog on the May and June bank holiday. My task was to capture the atmosphere with exciting updates and to ultimately engage interaction with the public using text, images, audio and video.



CMS marketing

• Ireland
• Advertising Services
• 1 - 100 Employee

• Brand Ambassador

  • Sep 2010 - Jun 2011

  I have worked on various promotional campaigns for this company on behalf of corporate clients such as Vodafone, RTE and Volvo. This involved effective engagement with the companies’ representatives and using my own initiative while taking direction from those overseeing each promotional campaign. I have worked at events such as Electric Picnic, Oxegen, The Irish Car Show and The Young Scientist. I have worked on various promotional campaigns for this company on behalf of corporate clients such as Vodafone, RTE and Volvo. This involved effective engagement with the companies’ representatives and using my own initiative while taking direction from those overseeing each promotional campaign. I have worked at events such as Electric Picnic, Oxegen, The Irish Car Show and The Young Scientist.