Lynn Astorga, Ed.D.

Director of Student Recruitment and Adjunct Faculty at Rutgers, The State University of New Jersey at Rutgers University Edward J. Bloustein School of Planning and Public Policy
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Contact Information
us****@****om
(386) 825-5501
Location
New Brunswick, New Jersey, United States, JE

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Experience

    • Director of Student Recruitment and Adjunct Faculty at Rutgers, The State University of New Jersey
      • Dec 2022 - Present

      - Responsible for planning and coordinating full range of recruitment activities for graduate programs in Urban Planning, Public Policy, Public Informatics and Health Administration. - Create strategic partnerships with organizations such as PPIA (Public Policy and International Affairs) , the Rangel Fellowship and Pickering Fellows programs that seek to promote diversity within public policy and public service. - Represent the Bloustein School at student recruiting functions, visiting feeder undergraduate schools, participates in national panel discussions, interview potential applicants, etc. - Schoolwide point person for the management of part-time lecturers, Class 1 adjunct instructors, and others associated with graduate and undergraduate instruction as well as auxiliary instructional staffing. - Writes job descriptions and solicitations for instructors teaching in Bloustein’s graduate Public Policy, Urban Planning, Health Administration, and Public Informatics programs, as well as our five undergraduate majors, and conducts reviews and consultations with these part-time instructors and the program directors to ensure alignment with the programs’ and school’s strategic goals. - Aligns instructional personnel with needed courses and works with program directors and decanal leadership to ensure that instructors are complying with training, health and classroom policies and etiquette. Show less

    • Associate Director of Student Recruitment
      • Nov 2013 - Present

      Responsible for planning and coordinating full range of recruitment and marketing activities for both undergraduate and graduate programs in Urban Planning, Public Policy, Public Health and Health Administration. • Develop and implement a strategic plan that identifies key markets and activities for the purpose of recruiting students to meet program population goals while ensuring strongest academically-proficient yield. • Represent the Bloustein School at student recruiting functions, visiting feeder undergraduate schools, community colleges, participates in national panel discussions, interviews potential applicants, etc. • Plan and execute a comprehensive domestic travel schedule and cultivate relationships with prospective students, as well as influencers who may include faculty, alumni, employers and staff. • Oversee prospective student visit programs and play an active role in merit aid allocation decisions, in yield events and orientations. • Cultivate relationships with advisors, counselors and faculty at NJ community colleges to promote Bloustein School undergraduate articulation agreements with these institutions. • Create content and organize marketing campaigns and strategic sponsorships to increase Bloustein School visibility at pertinent academic area-specific national conferences. • Create content and implement comprehensive digital marketing campaign that promotes Bloustein School graduate programs to target audiences in specific markets using geofencing strategies, search engine optimization techniques, retargeting campaigns, etc. across platforms such as Facebook, LinkedIn, Instagram, Google. • Organize and oversee all facets of several graduate open house events throughout the year for multiple programs. • Design and implement Bloustein School recruitment efforts at Historically Black Colleges and Universities (HBCUs) in the Northeast region. Show less

Education

  • Rutgers Graduate School of Education
    Ed.D., Social and Philosophical Foundations
    2006 - 2016
  • Rutgers Graduate School of Education
    Ed.M., Educational Administration
    2001 - 2004
  • Rutgers University - Livingston College
    B.A., Communication
    1994 - 1998

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