Lyn Hastings
Communications Specialist at The Department of Medicine at Stony Brook University- Claim this Profile
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Bio
Amanda Raimondi
Lyn is my previous boss, she managed me directly, so our relationship is a bit different from the average boss. Under her direct supervision, I can accurately say that I've never worked with someone who is more influential. Lyn always pushed me to do better and working around her always made me bring my A game. But not only that, I felt very comfortable working with her. She is a very fair and understanding person, and an amazing leader. She will bring out the best in any digital marketing team.
Dresean R.
Lyn is one of those unique individuals that you just don't find at many places. In my time working with her, she has continuously demonstrated key characteristics that represents those of a great leader. Lyn's positive attitude, commitment, and ability to juggle multiple projects at once has never failed to amaze me. Truthfully speaking, I don't think Lyn needs a recommendation. Her extraordinary work ethic and contributions as a VP speaks far more to her credibility than I can. When working with Lyn, you are not only receiving a great leader, but also a great person. She is caring, honest, polite and trustworthy. The word "Incredible" does not even begin to describe her as an individual. She is magnificent and I am grateful to have had the pleasure of working with her. She will be a huge asset to any organization that is lucky enough to get her on their team.
Amanda Raimondi
Lyn is my previous boss, she managed me directly, so our relationship is a bit different from the average boss. Under her direct supervision, I can accurately say that I've never worked with someone who is more influential. Lyn always pushed me to do better and working around her always made me bring my A game. But not only that, I felt very comfortable working with her. She is a very fair and understanding person, and an amazing leader. She will bring out the best in any digital marketing team.
Dresean R.
Lyn is one of those unique individuals that you just don't find at many places. In my time working with her, she has continuously demonstrated key characteristics that represents those of a great leader. Lyn's positive attitude, commitment, and ability to juggle multiple projects at once has never failed to amaze me. Truthfully speaking, I don't think Lyn needs a recommendation. Her extraordinary work ethic and contributions as a VP speaks far more to her credibility than I can. When working with Lyn, you are not only receiving a great leader, but also a great person. She is caring, honest, polite and trustworthy. The word "Incredible" does not even begin to describe her as an individual. She is magnificent and I am grateful to have had the pleasure of working with her. She will be a huge asset to any organization that is lucky enough to get her on their team.
Amanda Raimondi
Lyn is my previous boss, she managed me directly, so our relationship is a bit different from the average boss. Under her direct supervision, I can accurately say that I've never worked with someone who is more influential. Lyn always pushed me to do better and working around her always made me bring my A game. But not only that, I felt very comfortable working with her. She is a very fair and understanding person, and an amazing leader. She will bring out the best in any digital marketing team.
Dresean R.
Lyn is one of those unique individuals that you just don't find at many places. In my time working with her, she has continuously demonstrated key characteristics that represents those of a great leader. Lyn's positive attitude, commitment, and ability to juggle multiple projects at once has never failed to amaze me. Truthfully speaking, I don't think Lyn needs a recommendation. Her extraordinary work ethic and contributions as a VP speaks far more to her credibility than I can. When working with Lyn, you are not only receiving a great leader, but also a great person. She is caring, honest, polite and trustworthy. The word "Incredible" does not even begin to describe her as an individual. She is magnificent and I am grateful to have had the pleasure of working with her. She will be a huge asset to any organization that is lucky enough to get her on their team.
Amanda Raimondi
Lyn is my previous boss, she managed me directly, so our relationship is a bit different from the average boss. Under her direct supervision, I can accurately say that I've never worked with someone who is more influential. Lyn always pushed me to do better and working around her always made me bring my A game. But not only that, I felt very comfortable working with her. She is a very fair and understanding person, and an amazing leader. She will bring out the best in any digital marketing team.
Dresean R.
Lyn is one of those unique individuals that you just don't find at many places. In my time working with her, she has continuously demonstrated key characteristics that represents those of a great leader. Lyn's positive attitude, commitment, and ability to juggle multiple projects at once has never failed to amaze me. Truthfully speaking, I don't think Lyn needs a recommendation. Her extraordinary work ethic and contributions as a VP speaks far more to her credibility than I can. When working with Lyn, you are not only receiving a great leader, but also a great person. She is caring, honest, polite and trustworthy. The word "Incredible" does not even begin to describe her as an individual. She is magnificent and I am grateful to have had the pleasure of working with her. She will be a huge asset to any organization that is lucky enough to get her on their team.
Experience
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The Department of Medicine at Stony Brook University
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Communications Specialist
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Jan 2019 - Present
Website manager, social media producer, content strategist, content writer, promotional photographer and video/graphics creator for the Department of Medicine in the Renaissance School of Medicine at Stony Brook University, Stony Brook Medicine. Sole marketing professional, webmaster, News & Events blogger and content manager in the department, supporting ten internal medicine divisions. The Department of Medicine is the largest department in the Renaissance School of Medicine, consisting of a diverse mix of faculty, residents, fellows and staff. Show less
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Freelance Digital Marketing & Creative Services
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United States
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Freelance, Digital Marketing Services
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Sep 2018 - May 2020
Web design, logo creation and digital marketing services for multiple projects. Web design, logo creation and digital marketing services for multiple projects.
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The Powerline Group
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United States
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Computer and Network Security
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1 - 100 Employee
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Digital Marketing Director
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Mar 2015 - Sep 2018
Created, executed, and managed multiple marketing campaigns via organic SEO efforts, content development, website optimization, social media advertising and outreach, PPC campaigns, email marketing, affiliate marketing, and link-building Developed website strategies via user behavior and competitor analysis Provided SEO expertise for keyword research, daily reporting, conversion goals, on-page optimization, SEM, and image/video optimization to support apps and websites Tracked marketing efficacy utilizing Google Analytics, Google Search Console, and other SEO tools to monitor key SEO metrics and KPIs, including keyword rankings Analyzed internal site data for improvement opportunities Directed web developers/designers in implementing UX/UI best practices Developed effective content and advertising copy for 6 company blog sites Reviewed & approved all site content Created site banners, landing pages, and sales funnels to increase conversions QA/QC tested company websites Increased site traffic by +125% for kiwisearches.com from 6/18 to 8/18 (15k to 33k) Consistently improved multiple company sites’ UX/UI to increase site domain authority Managed SEO, Email Marketing, Google Adwords, and Affiliate teams Managed all day-to-day operations for company, including corporate website maintenance, all staff hiring, and offshore creative assets through Upwork, Toptal, and Fiverr Created monthly plans of action for all employees to increase overall productivity Generated weekly traffic, sales, and insights reports for CEO/owner Show less
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Naturopathica
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United States
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Retail Health and Personal Care Products
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1 - 100 Employee
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Interim Marketing Director, Digital Marketing
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Apr 2014 - Sep 2014
Interim digital marketing director for organic skin care and wellness company, spa vertical. Managed company’s three websites (direct/ecommerce, flagship spa & wholesale portal) with focus on brand awareness and direct sales profitability. Interim digital marketing director for organic skin care and wellness company, spa vertical. Managed company’s three websites (direct/ecommerce, flagship spa & wholesale portal) with focus on brand awareness and direct sales profitability.
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Lifetime Brands
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United States
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Consumer Goods
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500 - 600 Employee
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Website Brand Manager, Mikasa
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Jul 2012 - Sep 2013
Managed two luxury brands’ websites for the retail direct & ecommerce division, housewares vertical. Responsible for all aspects of site functionality, site performance, email strategy and execution, and daily sales performance and operations. Strategized, executed and analyzed marketing initiatives and guided creative staff on all online promotions: content, schedules, and site design. Developed monthly calendars of promotions and coordinated these efforts with Creative and Merchandising teams. Partnered with Merchandising for product launches with a goal of achieving a 46% product margin. Promoted exclusive product for the Merchandising team. Consistently exceeded email budget goals. Show less
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Bookspan, LLC
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United States
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Entertainment Providers
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1 - 100 Employee
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Associate Marketing Director
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Jan 2008 - Jan 2012
Managed all aspects of new customer online acquisition, email marketing and database segmentation for 22 online clubs. Work flow included strategy, planning, execution and analysis of online marketing campaigns for North America’s largest direct-to-consumer distributors of entertainment media products (including Columbia House and Doubleday Book Club.) Clubs were both broad and niche in appeal. Managed all aspects of new customer online acquisition, email marketing and database segmentation for 22 online clubs. Work flow included strategy, planning, execution and analysis of online marketing campaigns for North America’s largest direct-to-consumer distributors of entertainment media products (including Columbia House and Doubleday Book Club.) Clubs were both broad and niche in appeal.
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Penguin Random House
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United States
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Book Publishing
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700 & Above Employee
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Associate Marketing Director
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Jun 2001 - Jul 2007
Executed numerous direct mail campaigns for Random House Direct's cookbook line, resulting in profitable sales. Strategized with external vendors on merge/purge, list rental, and fulfillment. Managed external creative agency to marketing effectiveness on direct mail print campaigns. Project managed creation of annual cookbooks based on Gourmet and Bon Appetit magazines. Promoted twice. Executed numerous direct mail campaigns for Random House Direct's cookbook line, resulting in profitable sales. Strategized with external vendors on merge/purge, list rental, and fulfillment. Managed external creative agency to marketing effectiveness on direct mail print campaigns. Project managed creation of annual cookbooks based on Gourmet and Bon Appetit magazines. Promoted twice.
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Education
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William Paterson University of New Jersey
BA, English Lit
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