Experience

Focused Advocacy, LLC.
• Government Relations Services
• 1 - 100 Employee
• Legislative and Regulatory Counsel

  • Apr 2022 - Present


Texas House of Representatives

• United States
• Legislative Offices
• 700 & Above Employee

• Chief of Staff

  • Jan 2011 - Mar 2022

  •Direct the development of legislation, shepherd bills through the legislative process, research and analyze legislation, supervise stakeholder input process, and provide voting recommendations. •Develop and maintain relationships with constituents, state agencies, local governments, industry groups, NGOs, and various stakeholders. •Oversee implementation of aggressive constituent outreach plan, resulting in providing 20,000 constituent responses in five years. •Author all legislative correspondence, newsletters, press materials, bill analyses, and talking points. •Responsible for hiring, training, and managing a legislative staff. •Manage the office budget, draft and implement office policies and procedures, and direct other administrative tasks. Show less



Lyle Larson for State Representative, District 122

• Campaign Manager

  • Jan 2010 - Jan 2011

  •Developed and directed a campaign plan that resulted in the candidate earning the most votes of 150 Texas House candidates on the ballot. •Assisted in the development of issue positions, conducted extensive legislative research, and directed all campaign communications efforts. •Authored copy and scripts for website, direct mail, radio, billboards, and social media outlets and directed radio media buys in the San Antonio market. •Planned and executed all candidate events and grassroots efforts. •Responsible for recruitment and management of over 100 campaign volunteers. Show less



KGBTexas Public Relations/Advertising

• Public Affairs Associate Account Executive

  • Jun 2009 - Jan 2010

  •Assisted in development and execution of strategic public affairs plans for a wide range of both public and private sector clients, including retailers, architectural firms, public utilities, banks, hospitals, and local governments. •Facilitated and secured media coverage for Fortune 100 clients in the south Texas media market through the development of press materials, generation of targeted media lists, pitching stories, event organization and supervision, drafting presentations and speaking points. •Served as one of two public affairs advisors in the firm, providing counsel to a variety of clients to assist them in dealing with elected officials and navigating local government. •Supported crisis management efforts through extensive research and communication with various stakeholders and elected officials. Show less



Political Campaigns

• United States

• Fundraising and Outreach Director

  • Jan 2009 - May 2009

  •Developed and executed fundraising strategy for a mayoral campaign in the seventh largest city in the nation. •Planned and managed all fundraising efforts, including large events, targeted meetings, online solicitations, and candidate phone calls. •Provided guidance and support to finance committee members. •Responsible for preparing periodic campaign finance disclosure reports in accordance with the Texas Election Code and the San Antonio Municipal Campaign Finance Code. Show less



Lyle Larson for Congress

• Political Director

  • Jul 2008 - Dec 2008

  •Authored all press releases, direct mail copy, website content, fundraising letters, electronic newsletters and other campaign literature. •Conceptualized all campaign direct mail and developed strategy for disbursement throughout the multi-county congressional district. •Scripted and assisted with the production and conceptualization of campaign radio and television spots. •Spearheaded the grassroots component of the campaign, including coordination and management of volunteers, planned block walks, phone banking and town hall events. Show less



Bexar County

• Government Administration
• 700 & Above Employee

• Special Assistant to Commissioner Larson

  • Aug 2005 - Jul 2008

  •Composed letters, emails, press releases and other correspondence for disbursement among the constituency, the media, and other elected officials. •Conducted extensive research on a wide range of issues and composed thorough issue analyses and speaking points. •Provided assistance to constituents with various issues including county road maintenance, jail administration, economic development, annexation, development services, emergency services, election administration and animal care services. Show less