Experience

L Squared Digital Media

• United States
• Advertising Services
• 1 - 100 Employee

• Email Marketing | Copywriting | Digital Marketing Strategy

  • Jun 2018 - Present

  Columbus, Georgia Area I design and implement bespoke email marketing strategies to help businesses reach their customers and exceed their business growth goals. Your business is unique, and your marketing strategy should be, too. That's why I don't offer preset packages. I work with you to help define your goals, identify your audience, and build an email marketing strategy and calendar that will turn your customers into raving fans - and paying customers. I help your business start and grow your email… Show more I design and implement bespoke email marketing strategies to help businesses reach their customers and exceed their business growth goals. Your business is unique, and your marketing strategy should be, too. That's why I don't offer preset packages. I work with you to help define your goals, identify your audience, and build an email marketing strategy and calendar that will turn your customers into raving fans - and paying customers. I help your business start and grow your email list by: • Creating email marketing strategies that powerfully connect with your target audience • Engaging your audience consistently with carefully curated content and interaction • Developing email content to support your business's existing campaigns • Sharing valuable content and resources with your audience, establishing you as an expert and building your customers' trust • Securing qualified leads and closing more deals • Turning those subscribers into buyers with targeted sales and upsell campaigns Haven't quite gotten around to starting with email marketing yet? I can help you determine the right platform, set up your account, build out your strategy, and consistently engage with your growing list of subscribers. Interested? Schedule a free 15-minute kickstart call at https://www.lynleyhipps.com/kickstart Show less



TSYS

• United States
• Financial Services
• 700 & Above Employee

• Associate IS Business Solutions Consultant

  • Sep 2016 - Sep 2018

  Columbus, GA I helped our team members build relationships, share knowledge, and communicate with each other and with our customers using social media, process automation, and collaboration techniques. • Actively encourage engagement and facilitate connection among team members around the company as the Community Manager for Yammer, TSYS's internal social media platform • Help workgroups build stronger relationships among their own teams and with other teams through Yammer strategy and content… Show more I helped our team members build relationships, share knowledge, and communicate with each other and with our customers using social media, process automation, and collaboration techniques. • Actively encourage engagement and facilitate connection among team members around the company as the Community Manager for Yammer, TSYS's internal social media platform • Help workgroups build stronger relationships among their own teams and with other teams through Yammer strategy and content guidance • Work with internal customers to define needs and requirements for business solutions to automate and streamline new and existing processes using SharePoint, Yammer, and Office 365 • Design and build efficient business solutions using a variety of tools to enable business units across TSYS using SharePoint, SharePoint Designer, K2, and other platforms • Consult with business units and project teams to design and develop SharePoint sites to facilitate knowledge-sharing, communication, and document management • Provide end-user support and education on SharePoint and other tools, including developing role-based curricula and supporting materials • Lead an IT WOW (War on Waste) project to decrease unnecessary spending on conference line usage, including a comprehensive communication/education plan, with an estimated savings of $185,000 per year • Negotiate, manage, and grow vendor relationships, from professional services organizations to Microsoft and other software vendors

• Manager, Operations

  • Dec 2007 - Sep 2016

  Columbus, GA • Led a team of four to ensure the health and well-being of our SharePoint 2013 environment • Set the strategy and roadmap for TSYS' primary document management and collaboration system • Hired and helped guide team members through their professional careers and development • Designed and developed business solutions to streamline and automate complex business processes • Led the evaluation, integration, and development of content from the Synovus intranet, Insite, to the TSYS… Show more • Led a team of four to ensure the health and well-being of our SharePoint 2013 environment • Set the strategy and roadmap for TSYS' primary document management and collaboration system • Hired and helped guide team members through their professional careers and development • Designed and developed business solutions to streamline and automate complex business processes • Led the evaluation, integration, and development of content from the Synovus intranet, Insite, to the TSYS intranet, teamWORKS, during the 2008 spin • Managed all content development and broadcast messaging for teamWORKS, including the development of standards and practices • Introduced user-centered design practices into the management of and refresh/redesign initiatives for teamWORKS • Supported end users in their use of SharePoint, including solutions development, site consultation, training, and proactive communication

• Instructional Design Specialist

  • Jun 2003 - Jan 2008

  Columbus, Ga • Designed and developed e-learning and instructor-led solutions for team members and clients, including collateral such as quick reference guides, pre- and post-assessments, in-class activities, and additional resources • Managed project teams for dozens of e-learning courses • Designed and implemented the first comprehensive mandatory e-learning courses on Risk, Ethics, Information Security, and Compliance Awareness • Facilitated instructor-led courses, including Instructional Design… Show more • Designed and developed e-learning and instructor-led solutions for team members and clients, including collateral such as quick reference guides, pre- and post-assessments, in-class activities, and additional resources • Managed project teams for dozens of e-learning courses • Designed and implemented the first comprehensive mandatory e-learning courses on Risk, Ethics, Information Security, and Compliance Awareness • Facilitated instructor-led courses, including Instructional Design Basics and Global Cultural Awareness (Germany)



Clemson University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teacher of Record

  • Aug 2001 - May 2003

  • Taught freshman-level English and business communications courses, including all classroom management, curriculum planning, facilitation, and grading • Designed and developed web sites for internal and external clients • Edited and produced scholarly journals and student poetry anthologies • Assisted students and faculty with learning and using software applications



Tri-County Technical College

• Adjunct Faculty Instructor

  • Aug 2001 - May 2003

  Pendleton, South Carolina • Taught a full courseload of introductory English classes as well as developmental English and business communications • Managed all aspects of the classroom, from daily lesson facilitation, curriculum planning, and student feedback and grading • Tutored students in a one-on-one setting in the college Writing Center, helping them hone and polish their writing and communication skills