Lynette Keyowski, MS, CRAE, CAE
Managing Partner at REACH Canada- Claim this Profile
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Topline Score
Bio
Gord Archibald
Lynette is results oriented leader. She takes on projects with little direction with superb results. She has a customer service first orientation and is able to effectively motivate and lead others. Her communication skills are top notch and she learns very quickly. I consider Lynette to be one of the best colleagues I have ever worked with!
Wayne Hellquist
I have had the very great pleasure of working with Lynette in her senior leadesrhip roles with several organizations over the years. Lynette is a highly competent, committed professional who is a big picture thinker and visionary and always passionate about what she does. I have always admired her strategic nature - she thinks strategically, plans strategically and operates strategically which enables her to be a skilled problem-solver. One of her key strengths is her positive leadership style combined with her ability to inspire and get the very best out of her team. Working with Lynette at various times in my life has been an honour but also an inspiration and one of the most positive experiences in my professional life!
Natalka Falcomer
As someone who has worked with Lynette and who has sought her mentorship, I can attest to the fact that one of Lynette's most outstanding qualities is her ability to inspire and mentor other women. Through various initiatives - and truly, as her ethos - Lynette has provided mentorship, guidance, and support to numerous aspiring women professionals, including myself. She has helped me navigate my career path with confidence and resilience. Her personal commitment to uplifting others is truly commendable, as she went above and beyond to ensure that I was equipped with the necessary tools and resources - and more importantly, the confidence - to succeed.
Gord Archibald
Lynette is results oriented leader. She takes on projects with little direction with superb results. She has a customer service first orientation and is able to effectively motivate and lead others. Her communication skills are top notch and she learns very quickly. I consider Lynette to be one of the best colleagues I have ever worked with!
Wayne Hellquist
I have had the very great pleasure of working with Lynette in her senior leadesrhip roles with several organizations over the years. Lynette is a highly competent, committed professional who is a big picture thinker and visionary and always passionate about what she does. I have always admired her strategic nature - she thinks strategically, plans strategically and operates strategically which enables her to be a skilled problem-solver. One of her key strengths is her positive leadership style combined with her ability to inspire and get the very best out of her team. Working with Lynette at various times in my life has been an honour but also an inspiration and one of the most positive experiences in my professional life!
Natalka Falcomer
As someone who has worked with Lynette and who has sought her mentorship, I can attest to the fact that one of Lynette's most outstanding qualities is her ability to inspire and mentor other women. Through various initiatives - and truly, as her ethos - Lynette has provided mentorship, guidance, and support to numerous aspiring women professionals, including myself. She has helped me navigate my career path with confidence and resilience. Her personal commitment to uplifting others is truly commendable, as she went above and beyond to ensure that I was equipped with the necessary tools and resources - and more importantly, the confidence - to succeed.
Gord Archibald
Lynette is results oriented leader. She takes on projects with little direction with superb results. She has a customer service first orientation and is able to effectively motivate and lead others. Her communication skills are top notch and she learns very quickly. I consider Lynette to be one of the best colleagues I have ever worked with!
Wayne Hellquist
I have had the very great pleasure of working with Lynette in her senior leadesrhip roles with several organizations over the years. Lynette is a highly competent, committed professional who is a big picture thinker and visionary and always passionate about what she does. I have always admired her strategic nature - she thinks strategically, plans strategically and operates strategically which enables her to be a skilled problem-solver. One of her key strengths is her positive leadership style combined with her ability to inspire and get the very best out of her team. Working with Lynette at various times in my life has been an honour but also an inspiration and one of the most positive experiences in my professional life!
Natalka Falcomer
As someone who has worked with Lynette and who has sought her mentorship, I can attest to the fact that one of Lynette's most outstanding qualities is her ability to inspire and mentor other women. Through various initiatives - and truly, as her ethos - Lynette has provided mentorship, guidance, and support to numerous aspiring women professionals, including myself. She has helped me navigate my career path with confidence and resilience. Her personal commitment to uplifting others is truly commendable, as she went above and beyond to ensure that I was equipped with the necessary tools and resources - and more importantly, the confidence - to succeed.
Gord Archibald
Lynette is results oriented leader. She takes on projects with little direction with superb results. She has a customer service first orientation and is able to effectively motivate and lead others. Her communication skills are top notch and she learns very quickly. I consider Lynette to be one of the best colleagues I have ever worked with!
Wayne Hellquist
I have had the very great pleasure of working with Lynette in her senior leadesrhip roles with several organizations over the years. Lynette is a highly competent, committed professional who is a big picture thinker and visionary and always passionate about what she does. I have always admired her strategic nature - she thinks strategically, plans strategically and operates strategically which enables her to be a skilled problem-solver. One of her key strengths is her positive leadership style combined with her ability to inspire and get the very best out of her team. Working with Lynette at various times in my life has been an honour but also an inspiration and one of the most positive experiences in my professional life!
Natalka Falcomer
As someone who has worked with Lynette and who has sought her mentorship, I can attest to the fact that one of Lynette's most outstanding qualities is her ability to inspire and mentor other women. Through various initiatives - and truly, as her ethos - Lynette has provided mentorship, guidance, and support to numerous aspiring women professionals, including myself. She has helped me navigate my career path with confidence and resilience. Her personal commitment to uplifting others is truly commendable, as she went above and beyond to ensure that I was equipped with the necessary tools and resources - and more importantly, the confidence - to succeed.
Credentials
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(CRAE) Certified Real Estate Association Executive Designation
The Canadian Real Estate Association | L'Association canadienne de l'immobilierJan, 2011- Oct, 2024 -
(CAE) Certified Association Executive Designation
Canadian Society of Association ExecutivesJan, 2010- Oct, 2024
Experience
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REACH Canada
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Canada
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Managing Partner
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2020 - Present
Championed the global program expansion from the US into a new market (Canada), leading the creation and structure of 2 entities: OpCo (REACH Canada Accelerator Ltd) and FundCo (REACH Canada 2020 Ventures Ltd). Establish all operational frameworks, structures, and playbooks to optimize performance and maximize resources. Build and manage national and global relationships across Real Estate and adjacent ecosystems, including investors, Board Members, and political and executive leaders. Source and invest in new technologies to improve REALTORS’ businesses and the customer experience. Lead a team of 27 people supporting 6 global programs. Show less
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Principal Consultant
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2018 - Present
Served as a strategic advisor and trusted business partner to evaluate product/market fit for technology startups in Real Estate and Finance. Conducted in-depth analysis to present stakeholders with key relational opportunity. Streamlined go-to-market strategies, marketing strategies, HR structures, and models. Served as a strategic advisor and trusted business partner to evaluate product/market fit for technology startups in Real Estate and Finance. Conducted in-depth analysis to present stakeholders with key relational opportunity. Streamlined go-to-market strategies, marketing strategies, HR structures, and models.
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Second Century Ventures
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Executive Advisor
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Sep 2019 - Feb 2020
Bringing growth and acceleration to Canada's #proptech landscape. Bringing growth and acceleration to Canada's #proptech landscape.
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CEO
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2014 - 2019
Owned the organization's overall vision, planning, and delivery of 3 key programs: the MLS system, Personal Development Program, and Local Advocacy. Managed a seven-figure budget and reported directly to an 11-member Board. Led, mentored, and developed a high-performing team of 12, including two senior-level direct reports: COO and Manager of Professional Development. Owned the organization's overall vision, planning, and delivery of 3 key programs: the MLS system, Personal Development Program, and Local Advocacy. Managed a seven-figure budget and reported directly to an 11-member Board. Led, mentored, and developed a high-performing team of 12, including two senior-level direct reports: COO and Manager of Professional Development.
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Manager, Property Information Services
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2009 - 2014
Established relationships with key industry leaders at City of Regina, Home Builders Association, and CMHC to capture relevant member information and changes. Managed a seven-figure budget and all operational staff, planning, and performance. Expanded the educational offering by creating 8 new annual workshops led by SMEs, attended by 1k+ members over 4 years. Introduced 5 new products and services over 2 years, which enhanced the member experience and association value. Established relationships with key industry leaders at City of Regina, Home Builders Association, and CMHC to capture relevant member information and changes. Managed a seven-figure budget and all operational staff, planning, and performance. Expanded the educational offering by creating 8 new annual workshops led by SMEs, attended by 1k+ members over 4 years. Introduced 5 new products and services over 2 years, which enhanced the member experience and association value.
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University of Saskatchewan
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Canada
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Higher Education
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700 & Above Employee
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Project Manager, Knowledge Impact in Society
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2007 - 2009
Managed a six-figure annual project budget for the Knowledge Impact in Society Project and optimized spend across 11 national industry conferences and workshops, connecting 2k+ participants from industry, government, and academia. Championed fund sourcing, agenda management, speaker engagement, and internal and external communications. Managed a six-figure annual project budget for the Knowledge Impact in Society Project and optimized spend across 11 national industry conferences and workshops, connecting 2k+ participants from industry, government, and academia. Championed fund sourcing, agenda management, speaker engagement, and internal and external communications.
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Agricultural Producers Association of Saskatchewan (APAS)
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Canada
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Farming
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1 - 100 Employee
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Executive Director
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2006 - 2007
Advocated for a farm-level support program to the Federal Minister of Agriculture and gained adoption as the CanadianGovernment’s negotiation position at the WTO, resulting in the Canadian Farm Income Program. Formalized the governing structure, built and introduced the first strategic plan, and scaled the team to 6 employees. Transformed a 5-figure deficit into a balanced budget.
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Policy Specialist
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2002 - 2006
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Education
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1999 - 2003
University of Saskatchewan
Master of Science - MS, Agricultural Economics -
1993 - 1998
University of Saskatchewan
Bachelor’s Degree, Agricultural Economics
Community
