Lynette Lee
Sales and Marketing Executive at Wine Clique- Claim this Profile
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English Professional working proficiency
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Mandrin Full professional proficiency
Topline Score
Bio
Credentials
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Diploma Plus Certificate in Leisure and Retail Management
Ngee Ann PolytechnicApr, 2014- Sep, 2024
Experience
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Wine Clique
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Singapore
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Beverage Manufacturing
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1 - 100 Employee
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Sales and Marketing Executive
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Aug 2021 - Present
- Be a wine enthusiast - Creative copy writing and content creation for articles on website, social media platforms and marketing collateral - Manage and drive social media campaigns and content marketing to maximise organization exposure and inbound leads - Manage digital and social marketing channels to grow social following, presence, and engagement (Facebook, Instagram) - More to come! - Be a wine enthusiast - Creative copy writing and content creation for articles on website, social media platforms and marketing collateral - Manage and drive social media campaigns and content marketing to maximise organization exposure and inbound leads - Manage digital and social marketing channels to grow social following, presence, and engagement (Facebook, Instagram) - More to come!
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RecruitFirst
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Singapore
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Human Resources Services
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200 - 300 Employee
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Contract Management Consultant
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Nov 2020 - Jun 2021
- Engage in full cycle of recruitment process for temporary and contract placements - Source for best-fit candidates - Lead in interviewing and shortlisting of candidates - Manage candidates to close assignments successfully - Research for relevant poach ground and source for best-fit candidates through online job sites, referrals, networking. - Handle the research needs for 10 to 15 cases concurrently - Provide administrative support in turn-key projects/new projects - Assist in the preparation of documentation and/or reports - Update and maintain the firm’s database Show less
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Outlet Manager
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Feb 2020 - Oct 2020
- Responsible for the business and financial success of the outlet operations including staff and food cost - Organization of stocks and equipment, ordering of supplies and oversee the outlet maintenance, cleanliness, and security - Responsible for planning and working within budget, maximizing profits and achieving sales targets - Responsible for people management including recruitment, training and development, roster planning and payroll administration - Ensure that safety and hygiene standards are strictly adhered to at all times and to be in compliance in accordance to regulations - Handles all guests queries and feedbacks in a professional and timely manner - Prepare monthly management reports in relation to outlet performance - Deliver food orders to customers via foot or car - Develop and execute creative and engaging social media content - Manage the day-to-day handling of all social media channels - Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity - Continuously test and optimize new channels, audiences, visual creatives, and copy Show less
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Shout Pte Ltd
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Singapore
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Non-profit Organizations
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1 - 100 Employee
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Video Producer
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Feb 2019 - Dec 2019
- Write, edit, shoot and produce and develop video storyboard, content and scripts, from pre-production to post production - Create video and podcasting series and other initiatives to support colleagues, client and prospect engagement - Manage production schedules, shoot logistics, locations and outside vendors, agencies and talents - Interview and cast talents for videos and projects - Source and maintain equipment, lighting, sets and props - Brainstorms with the creative team for content and planning of storyboards - Engage project briefs and work with the creative team to craft concept proposals and pitches for clients - Attend media events and engage in networking Show less
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TheSmartLocal.com
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Singapore
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Book and Periodical Publishing
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1 - 100 Employee
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Assistant Video Producer
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Jun 2018 - Dec 2018
- Shoot and develop video content from scripts and storyboards - Edit video series and other initiatives to support colleagues, client and prospect engagement - Manage shoot logistics and locations - Maintain equipment, lighting, sets and create props - Brainstorms with the creative team for content and planning of storyboards - Engage project brief s and work with the creative team to craft concept proposals and pitches for clients - Attend media events and engage in networking - Model for Social Media content and articles Show less
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Darts Distribution
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Apparel & Fashion
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1 - 100 Employee
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Sales Logistics Coordinator
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May 2016 - May 2018
- Up-sell and cross-sell with the aim to increase sales with clients - Gather market intelligence on competitors’ strategies, products and services - Conduct deep-dive analysis on buying behaviour, trends and needs of consumers - Perform production planning for finished goods, place work order and make assembly request to operation team - Manage reconciliation, stock discrepancy and expiring products management - Prepare sales orders for shipment and monitor inbound and outbound shipments activity, maintaining the documentation as required at designated sites - Prepare, plan delivery routes and deliver sales orders for local distribution channels - Analyse inventory usage and recommend appropriate actions to increase inventory turnover that would support inventory level objectives Show less
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Hypergrand
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Product and Marketing Executive
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Sep 2014 - May 2018
- Conceptualisation of themes and mood boards for products, campaign and creative content creation - Design watch straps for mass production - Shoot photos and videos of products for marketing collateral - Photo editing and enhancing using Adobe Photoshop and catalogue layout designing using Indesign - Manage and drive social media campaigns and content marketing to maximise organization exposure and inbound leads - Manage digital and social marketing channels to grow social following, presence, and engagement (Facebook, Instagram) - Create international photography competitions to increase brand awareness and increase influencer outreach - Build and maintain constructive and sustainable relationships with global influencers, monitor event calendar and coordinate brand campaigns - Responsible for all digital content from conception to completion, and scheduling of content - Attend to inbound enquires from our social media platform, including the weekends - Ensure that marketing collateral are ready both digitally and in print Show less
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Toy Tab Pte Ltd
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Retail
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Retail Assistant
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Dec 2010 - Aug 2014
- Handle customer enquiries - Replenishment of stocks - Housekeeping and cashiering duties - Handle rental contracts and terminations for locker tenants - Handle customer enquiries - Replenishment of stocks - Housekeeping and cashiering duties - Handle rental contracts and terminations for locker tenants
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Education
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2011 - 2014
Ngee Ann Polytechnic
Diploma, Product Design and Innovation -
2007 - 2010
Yuhua Secondary School
G.C.E O Levels
Community
