Experience

Business Protection Specialists, Inc.

• United States
• Security and Investigations
• 1 - 100 Employee

• Senior Marketing Coordinator

  • Nov 2018 - Present

  I coordinate marketing efforts across social media, website, email communications and external publications. I also craft new business proposals and qualifications documents, act as liaison to website developer for content updates, and monitor industry publications. Content writer for marketing products and print ads and coordinate with our graphic designer. Manage CRM and conduct email marketing campaigns. Research marketing trends to inform marketing decisions and advise leadership. Maintain records of staff job experience, CVs, publications and speaking engagements. Develop content for social media to promote CEO as SME and build reputation among industry professionals and potential clients. Show less



United States Air Force

• United States
• Defense and Space Manufacturing
• 700 & Above Employee

• Public Affairs Officer

  • Mar 1996 - Oct 2016

  Admissions Liaison Officer in the Air Force Reserve: I worked with high school students applying for the US Air Force Academy and College Scholarship Programs. Responsible for mentoring applicants, conducting interviews, and attending college recruiting events in an assigned area of NC. Communicated with students, parents and guidance counselors during presentations. Legislative liaison with local representatives to coordinate recruiting events for state Representatives and Senators. Reserve Public Affairs Officer in a joint support element in Norfolk, VA. Traveled both domestically and internationally to US bases to evaluate the performance of resident PA offices during large-scale joint military and international exercises with real world scenarios. Skills involved researching and writing articles, acting as journalist at press briefings, and coordinating inputs. Also trained as a member of the Joint Information Bureau, able to deploy at a moment’s notice. Regional Director of Admissions for AFROTC coordinating recruiting efforts across the southeast college detachments to review recruiting plans and disseminate information from HQ to recruiting officers. Selected to represent the southeast district at HQ to inform guidance and future recruiting efforts. Public Affairs Officer at large wing responsible for media, community relations, and internal communications including oversight of base newspaper, website and emergency broadcast system. Conducted media operations following 9/11 as the closest base to NYC. Worked closely with the FEMA PR rep on publicizing search and recovery efforts headquartered from our base. Set up 24-hr media center and coordinated press briefings for nearby NYC, Philadelphia and national markets. Implemented multifaceted crisis communications plan during environmental cleanup of a former missile site. PAO experience also included hosting public radio and television spots for base activities, writing articles and giving tours. Show less