Experience

Continuum Media

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Planning Strategist

  • May 2021 - Present

• Planning Strategist

  • Apr 2016 - Present

  -Strategically build Cable TV media plans for a wide array of advertisers, both small Direct Response players as well as General Market television proposals-Make informed and expert decisions on pricing of inventory to maximize client deliverables- Collaborate effectively across teams, including Sales and Advertising Operations on a variety of tasks encompassing plan strategy, campaign analysis and revisions and client management- Contributed to the development of the proprietary planning tool- Understanding of Media Math Principles and strong knowledge of Microsoft Excel Show less



The Band (a division of Delivery Agent)

• New York, NY

• Sales Planner

  • Jul 2015 - Mar 2016



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Broadcast Buyer

  • Jul 2014 - Jul 2015

  - Negotiate rates for local spot and national cable DRTV campaigns-Oversee the booking and execution of quarterly broadcast and national cable DRTV advertising campaigns- Effectively manage multiple clients such as Blue Cross Blue Shield, Strayer University, Church & Dwight, Dyson and AT&T- Manages approx. $3M in budgets in billings per quarter.

• Assistant Media Buyer

  • Nov 2010 - Aug 2014

  • Assist Senior Buyers in managing Cable TV direct response campaigns• Tracks weekly media expenditures to guarantee agency and client budget compliance.• Monitor and report on all market conditions impacting deliverables• Negotiate and Purchase media for Direct Response campaigns on local Broadcast television in terms of cost efficiency and goals delivery • Maintains media buys, analyzes results and revise where appropriate to improve performance as per client goals• Reconcile all monthly invoices, researched and resolved all discrepancies Show less



AfricaStyleDaily.com

• Managing Editor

  • Mar 2010 - May 2012

  • Researches trends and news stories in African Fashion, style and culture • Write and edit stories on African fashion, style and culture • Manage social media outlets for site such as Twitter and Facebook accounts through HootSuite • Helped coordinate design and launch of site • Researches trends and news stories in African Fashion, style and culture • Write and edit stories on African fashion, style and culture • Manage social media outlets for site such as Twitter and Facebook accounts through HootSuite • Helped coordinate design and launch of site



InStyle Magazine

• Editorial Intern

  • May 2010 - Aug 2010

  • Requested credits for merchandise featured in issues • Monitored all pieces being shot and credited • Maintained communication with public relations representatives • Transcribed interviews for senior editors • General administrative tasks such as making copies and preparing for weekly staff meetings • Requested credits for merchandise featured in issues • Monitored all pieces being shot and credited • Maintained communication with public relations representatives • Transcribed interviews for senior editors • General administrative tasks such as making copies and preparing for weekly staff meetings



Honey Magazine

• Publishing
• 1 - 100 Employee

• Fashion & Beauty Writer/Intern

  • Feb 2010 - May 2010

  • Assisted Honey’s Editor-at-Large on special projects • Managed and edited HoneyMag.com’s fashion and beauty news blog section • Produced bi-weekly newsletter sent to more than 7,000 readers • Assisted Honey’s Editor-at-Large on special projects • Managed and edited HoneyMag.com’s fashion and beauty news blog section • Produced bi-weekly newsletter sent to more than 7,000 readers