Lynda Sephton

Communications Officer at Australasian Sonographers Association
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area

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Experience

    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications Officer
      • Jun 2012 - Present

      - Manage the development and implementation of the organisation’s strategic communication strategy that supports the strategic business plan; - Manage the development and ensure adoption of quarterly key communication messages that support the strategic communication strategy and the strategic business plan; - Manage, coordinate and distribute timely strategic communications to stakeholders ensuring branding consistency (e-communications, publications, letters, flyers); - Manage the website content utilising the content management system; - Manage the associations social media presence (Facebook, Twitter and Linked In); - Provide communication support to the Board of Directors, Chief Executive Office and the Policy and Advocacy Department; and - Provide communication support and champion the internal change management cultural change process.

    • Australia
    • Food and Beverage Services
    • 200 - 300 Employee
    • Communications Officer
      • Jun 2011 - Jun 2012

      - Produce, coordinate and distribute timely strategic communications to internal stakeholders ensuring OUR SPCA internal branding and message consistency (OUR SPCA Newsletter, Transforming OUR SPCA Newsletter, Fact Sheets, Frequently Asked Questions, Posters); - Manage the Communications Department for six weeks in the absence of the Communications Manager (Support the Executive Team and Senior Leaders as required including the distribution of Executive Updates, Customer Communications, Supplier Communications and Grower Communications); - Coordinate the creation and implementation of strategic communication plans and strategies (Business Review Plan and Communication Strategy for 2011/2012); - Develop effective stakeholder relationships, particularly internally within the organisation, at all levels; - Provide communication support for the internal cultural change project; - Coordinate internal employee events including the annual employee CARNIVAL event with over 1000 attendees and the communication training for Senior Leaders; - Coordinate the Business Review Communications (Communication Plans, Managers Packs, Frequently Asked Questions, Employee Announcements Events, Media Releases and Media Conference); and - Provide timely support to the Media and Public Relations Director for media releases.

    • Australia
    • Transportation/Trucking/Railroad
    • 700 & Above Employee
    • Communications Officer
      • Sep 2008 - Jun 2011

      - Produce, coordinate and distribute timely strategic communications to stakeholders ensuring branding consistency and project vision is portrayed for various target groups and purposes (newsletters, PowerPoint presentations, fact sheets, advisory notes, news articles and event notifications); - Develop effective stakeholder relationships, particularly internally within the organisation, at all levels; - Coordinate, implement and evaluate the strategic communication plans and strategies (Communications Approach, Probity Refresh Communications Plan and Issues Management Plan);- Coordinate events including senior government stakeholder events, vendor information sessions, quarterly briefings, general information workshops;- Coordinate and maintain the internal web content management system;- Coordinate board and other governance activities ensuring program managers are meeting deadlines with submission of program information; and - Manage the strategic internal communications to the program team (Foundation Team Meetings, internal news articles, birthday calendars and fundraising activities).

    • Internal Communications Officer - secondment
      • Jan 2010 - Apr 2010

      - Manage the internal web content management system including coordinating and authoring of organisational news (editing, reviewing and approving news items for corporate, chief executive and divisional news);- Coordinate the state-wide senior executive monthly visits to VicRoads business units including production and maintenance of yearly calendar;- Manage the organisational rewards and recognition program (bi-monthly lunches with staff and senior executives, recognition awards and recognition of extended service awards);- Manage the extended service recognition program including production and maintenance of yearly calendar; and- Research and produce relevant and interesting copy for organisational wide feature news stories.

    • Marketing Officer
      • 2007 - 2008

      - Manage the marketing communications to members ensuring branding consistency and company vision is portrayed (monthly newsletter, annual report, general updates, event notification); - Manage the annual events including a General Practitioners Conference with over 100 attendees and the Friends of the Foundation Breakfast with over 400 attendees; - Manage the sponsorship relationships and agreements with external stakeholders (dermatology conferences, dermatology tutorials and fundraising events); - Manage the relationships, partnerships and communications with large stakeholders including corporate and pharmaceutical companies and external agencies (graphic designers, printers); - Manage the re-branding process including logo, stationary and uniform redesign ensuring deadlines were met with launch; - Manage the organisation fundraising including corporate, government and charitable trusts and foundations; and - Manage the internal staff reward and recognition program including regular staff meetings, award ceremonies and social activities.

    • Marketing Officer
      • 2004 - 2005

      - Building and maintaining external stakeholder relationships including weekly meetings and chairing monthly core meetings with Telstra; - Building and maintaining internal stakeholder relationships including daily communications and chairing monthly core meetings; - Communication of internal and external product changes to internal divisions and customers (business and consumer); - Creation of internal publications and coordination of authorisation from the legal division before distributing via the intranet; and - Management of internal staff product training sessions run by external stakeholders nationally.

Education

  • Monash University
    Communication, Public Relations
    1998 - 2002
  • Chisholm Institute of Tafe
    Business Marketing, Marketing
    1998 - 2001

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