Digital Marketing & Web Developer

• May 2023 - Present

- Led the end-to-end development and successful launch of a dynamic company website on the Shopify platform, resulting in enhanced user experience - Collaborating with team of developers to ensure responsive design for relaunch website, while keeping Users experience and User Interaction a key focus. - Exceptional track record of managing successful email campaigns through Klaviyo, resulting in increased customer engagement, conversion rates, and revenue growth - Demonstrated ability to create highly targeted strategies and engaging content that resonate with the target audience - Proven expertise in leveraging Klaviyo's advanced features to segment audiences, automate workflows, and optimize campaign performance - Strong analytical skills, utilizing data-driven insights to continuously refine strategies, conduct A/B testing, and drive measurable results - Experienced web developer proficient in managing Shopify eCommerce stores, ensuring smooth functionality, and delivering outstanding user experiences. - Strong proficiency in HTML, CSS, JavaScript, and other web development technologies, enabling seamless integration and customization of Shopify stores. - Proven ability to optimize website performance, including page load times, mobile responsiveness, and SEO best practices. - Detail-oriented and quality-focused, conducting thorough testing and debugging to ensure error-free operation and a seamless customer journey. Show less

Technical Director

• May 2023 - Present

- Oversees Senior and Junior developers, managing workflow, tasks, and proper development to clients needs.- Work closely with development team to ensure software meets technical specifications, such as scalability, security, and performance.- Resolving all technical issues that arise within project.- Encouraged best practices are followed in the development process.

Senior Software Developer

• Jan 2023 - Present

- Assisting Development and Technical Director with the design, development, deployment, and maintenance of menu maintenance portal code using PHP, MySQL, HTML, CSS, and Javascript.- Research and implementation of automated non-profit payment system using iATS.- Using PHP, Jira, MySQL, PostGres to implement and adjust new features.- Developing and maintaining a reporting system for support users, managers and executives to keep track of new users and payment processing both on a moment to moment basis and over time using PHP, MySQL, HTML, and CSS.- Working closely with the QA and Product Management teams as well as other developers to ensure quality and punctual software development.- Refactoring code scripts to implement cleaner usable code- Participating in daily scrum meetings, sprint planning, unit testing and bug fixes.- Implemented design changes to forms to improve User Experience (UX) & User Interface (UI) Show less

Junior Software Developer

• Sep 2022 - Dec 2022

- Assisting the Senior Developer, Development/Technical Director with the design, development, deployment, and maintenance of menu maintenance portal code using PHP, MySQL, HTML, CSS, and Javascript.- Using PHP, Jira, MySQL, PostGres to implement and adjust new features.- Working closely with the QA and Product Management teams as well as other developers to ensure quality and punctual software development.- Refactoring code scripts to implement cleaner usable code- Participating in daily scrum meetings, sprint planning, unit testing and bug fixes.- Implemented access database that used a form in which a client would input data into fields to store entries into a database that was used to update the Account users details - Implemented design changes to forms to improve User Experience (UX) Show less

Social Media Coordinator Intern

• Jan 2023 - Present

- Research and development of social media posts for Facebook, Twitter, Instagram, and LinkedIn. - Assisting in the development of social media guidelines for Hemophilia Ontario - Maintaining active content calendar and executing content - Led Website Audit for site revitalization - Research and development of social media posts for Facebook, Twitter, Instagram, and LinkedIn. - Assisting in the development of social media guidelines for Hemophilia Ontario - Maintaining active content calendar and executing content - Led Website Audit for site revitalization

Social Media Manager

• Aug 2021 - Present

- Created and scheduled social media posts weekly on Instagram - Optimized posts by testing out content at different times - Engaging social media manager certified in Hootsuite and skilled in copywriting. Created 5+ social media posts each week, raising engagement by 10% in 1 month using Photoshop and Canva to develop original designs. - Created and scheduled social media posts weekly on Instagram - Optimized posts by testing out content at different times - Engaging social media manager certified in Hootsuite and skilled in copywriting. Created 5+ social media posts each week, raising engagement by 10% in 1 month using Photoshop and Canva to develop original designs.

Founder

• Sep 2020 - Present

Il Agency a web development, design, social media management company, and digital marketing. Il Agency a web development, design, social media management company, and digital marketing.

Co-Founder

• Sep 2015 - Present

- Plans and organizes end of year events; which entails of communicating with sponsors, booking venue for event, and advertisement. - Oversees the events, prepping the space for the dresses, organizing, and being a dress consultant for women trying on dresses, giving suggestions, bagging dresses. - Interviewed about the organization with several news outlets (Global News Halifax, Metro News, Chronicle Herald, etc.), social media content creator, fundraising, and PR. - Plans and organizes end of year events; which entails of communicating with sponsors, booking venue for event, and advertisement. - Oversees the events, prepping the space for the dresses, organizing, and being a dress consultant for women trying on dresses, giving suggestions, bagging dresses. - Interviewed about the organization with several news outlets (Global News Halifax, Metro News, Chronicle Herald, etc.), social media content creator, fundraising, and PR.

Web Developer & Digital Marketing Intern

• Jan 2023 - Jun 2023

- Led the SEO and marketing efforts increasing web traffic and sales by 2x previous years revenue. - Led Paid Campaigns for Facebook and Instagram ads with increased sales of 76% within the first month - Created paid advertisement for Facebook and Instagram building brand awareness. - Google shopping campaign management and implementation. - Developed and led the project for a Website and Social Media audit to increase monthly CRO and web traffic - Implemented Accessibility, UX, and UI in order to improve usability of website - Assisted Head of Marketing in social media content creation and scheduling - Support in the Development and Execution of email marketing campaigns Show less

Web Developer & Social Marketing Intern

• May 2022 - Oct 2022

- Web development and design of Puppet Academy website. - E-commerce integration using MemberPress - SEO and Keyword Strategy integration on all webpages - Social Media and Blog strategy using content calendar. Increasing CTR, Followers, Page views by 87% within first week. - Management of team meetings, website integrations, plan of action for business to succeed. - Web development and design of Puppet Academy website. - E-commerce integration using MemberPress - SEO and Keyword Strategy integration on all webpages - Social Media and Blog strategy using content calendar. Increasing CTR, Followers, Page views by 87% within first week. - Management of team meetings, website integrations, plan of action for business to succeed.

Digital Marketing Coordinator Intern

• Jan 2022 - Apr 2022

- Analyzed metrics and updated monthly internal and client reports using Google Data Studio & Ahrefs - Supporting Organic Growth team in idea generation and brainstorming. - Implementing key features in tech audit to improve information, homepage, & category architecture. Also improving heavy images, meta descriptions, and author profile of Floor Techie website using WordPress (HTML + CSS). - Built social media brand strategy for Flywheel Digital company. Implementing brand voice, keyword strategy, and building content templates and content calendar. - Implemented tech updates on various client’s websites - Coded and edited blog content for Lululemon Studio (aka Mirror) via WebFlow Show less

Freelance Squarespace Web Designer & Developer

• Aug 2021 - Jan 2022

- Designed a responsive website via Squarespace for rental client using HTML and CSS. - Well-designed, testable, efficient code by using web development best practices and functionality - integrate integral SEO techniques and buzz words to attract viewers to client sites. - Integrate rental agent data - Create and maintain software documentation - increased apartment rental viewings by over 200% in first month of launch. - Designed a responsive website via Squarespace for rental client using HTML and CSS. - Well-designed, testable, efficient code by using web development best practices and functionality - integrate integral SEO techniques and buzz words to attract viewers to client sites. - Integrate rental agent data - Create and maintain software documentation - increased apartment rental viewings by over 200% in first month of launch.

Teaching Assistant

• Sep 2021 - Dec 2021

1st Place Winner ShiftKey Labs Hackathon 2021

• Nov 2021 - Nov 2021

Shiftkey Labs Housing Crisis Hackathon 2021 - My team were first place winners of the pitch idea “GigHome”. A solution to the Housing Crisis in Halifax,NS to utilize tenants skills. Shiftkey Labs Housing Crisis Hackathon 2021 - My team were first place winners of the pitch idea “GigHome”. A solution to the Housing Crisis in Halifax,NS to utilize tenants skills.

Wordpress Developer

• Apr 2019 - Oct 2021

Helped in the processing and UX of website. Creating increase speed in webpage load time. Helped in the processing and UX of website. Creating increase speed in webpage load time.

Digital Media Lead Intern

• May 2021 - Sep 2021

- Supporting development of social media content and implement LOI’s brand target voice across Instagram including memes, instagram live series, reels, and creative posts. - Work with the team on creative design projects and conceptualization of new content streams execution.- Co-ordinated, delivered, and developed a weekly Instagram Live series on IGTV called “43 Questions w/ *insert alumni name*” to the 18.3k followers on the League of Innovator social platform. - Designed and implemented social media strategies with the marketing team to increase brand awareness and engagement using SEO, Instagram, LinkedIn, Facebook, and Twitter. - Assist with planning and implementing digital marketing campaigns for programs including Innovators Academy, Foundations, and Labs. - Created and developed a wellness series on the League of Innovators social platform to distribute advice, wellness hacks, and break down the stigma around mental health. - Discussed and created solutions to technical issues regarding engagement, marketing tools, and brand presence. Show less

Social Media Designer

• Jan 2021 - May 2021

- Supporting development of social media content and implement LOI’s brand target voice across Instagram including memes, instagram live series, reels, and creative posts. - Work with the team on creative design and conceptualization of new content streams execution.

Social Media and Design Coordinator Intern

• Sep 2020 - Dec 2020

- Co-ordinated, delivered, and developed a weekly Instagram Live series on IGTV called “43 Questions w/ *insert alumni name*” to the 18.3k followers on the League of Innovator social platform. - Designed and implemented social media strategies with the marketing team to increase brand awareness and engagement using SEO, Instagram, LinkedIn, Facebook, and Twitter. - Assist with planning and implementing digital marketing campaigns for programs including Innovators Academy, Foundations, and Labs. - Created and developed a wellness series on the League of Innovators social platform to distribute advice, wellness hacks, and break down the stigma around mental health. - Discussed and created solutions to technical issues regarding engagement, marketing tools, and brand presence. Show less

Sales Consultant and Key Holder

• May 2017 - Sep 2021

- Supervised and coordinated the activities of workers engaged in one or more occupations. - Achieving 100%+ yearly sales goals 4 years in a row - Interpreted company policies to workers and enforced safety regulations. - Assisted in training new employees - Suggested changes in working conditions and use of equipment to increase efficiency of shop, department, and work crew. - Analyzed and resolved work problems and assisted workers in solving work problems. - Responsible for opening/closing of the store, bank deposits, paperwork, changing of store signage, and inventory counts. - Greeted clients and assisted their needs on a daily basis Show less

Teaching Assistant

• Jan 2021 - Apr 2021

Assist in marking CSCI 1170 assignments and projects using Microsoft Teams and Sublime Text.

Teaching Assistant

• Sep 2020 - Dec 2020

Marker for CSCI 1170 (web development & design)

Teaching Assistant

• Jan 2020 - Apr 2020

Experienced teaching assistant in web development and design. My duties in this position consist of proctoring and teaching lab tutorials of 15-40 students and marking assignments, labs, code, and weekly reflections. Experienced teaching assistant in web development and design. My duties in this position consist of proctoring and teaching lab tutorials of 15-40 students and marking assignments, labs, code, and weekly reflections.

Game Staff

• Nov 2019 - Feb 2020

Game staff employee for the Dalplex at Dalhousie University. Job requirements vary from promotions (social media marketing), canteen (food preparations, serving, handling cash and sales), ticket sales, setting up and tearing down games at the Fieldhouse. Game staff employee for the Dalplex at Dalhousie University. Job requirements vary from promotions (social media marketing), canteen (food preparations, serving, handling cash and sales), ticket sales, setting up and tearing down games at the Fieldhouse.

Co-founder, Social Media Marketing & Website Development

• Apr 2019 - Jan 2020

Poster/Flyer Distributor

• Jan 2017 - Jan 2020

Social Media Manager

• Apr 2019 - Jul 2019

• Enhanced engagement by over 90 percent with key stakeholder audiences by providing continuous valuable content tailored to their specific needs through a variety of mediums (ads, memes, social posts etc) - Developed and managed digital content on Instagram • Enhanced engagement by over 90 percent with key stakeholder audiences by providing continuous valuable content tailored to their specific needs through a variety of mediums (ads, memes, social posts etc) - Developed and managed digital content on Instagram

Freelance Web Developer

• Apr 2018 - May 2018

- Creation of online ECommerce website and implementing CSS and HTML to create responsive on items listed. - Consultation regarding brand voice and social media plans - Creation of online ECommerce website and implementing CSS and HTML to create responsive on items listed. - Consultation regarding brand voice and social media plans

Freelance Third-party Web Developer & Social Media Marketer

• Jan 2018 - May 2018

Creation of website, logo, advertisements, and e-commerce store through Wix.com. Developing strategies and ideas to deliver the right audience and focus for online store. Creation of Facebook like page and Instagram. Creation of website, logo, advertisements, and e-commerce store through Wix.com. Developing strategies and ideas to deliver the right audience and focus for online store. Creation of Facebook like page and Instagram.

Campus Representative

• Sep 2016 - Dec 2017

Project Lead Developer

• Jan 2015 - Aug 2017

Creation of Halifax biggest water fight, with 2.5K+ attendees and attraction from CTV and CBC news. Creation of Halifax biggest water fight, with 2.5K+ attendees and attraction from CTV and CBC news.

Freelance Flyer and Poster Distributor

• Apr 2017 - Apr 2017

Set-Up Crew

• Mar 2017 - Mar 2017

Helped with set up, keeping items organized, speaking with customers. Helped with set up, keeping items organized, speaking with customers.

Creative Associate

• Jul 2016 - Jul 2016

Curator of personalized events at pop up shop venue. Curator of personalized events at pop up shop venue.

Background Dancer

• Jun 2016 - Jun 2016

Background dancer for Season 2 of Studio Black episode “The Devil at the Dance”. Background dancer for Season 2 of Studio Black episode “The Devil at the Dance”.