Lynda Bradley
Communications Manager at Pure Haven- Claim this Profile
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Bio
Bill Blinstrub
I had the pleasure of working with Lynda at RKD on one of our major, high profile, national clients. She came on board and seamless integrated into the team, offering insightful, candid analysis of the clients copy strengths and weaknesses, and offered new, exciting ways to address it. Needless to say, the program grew, problem campaigns were no longer a problem, and the client was thrilled! What most impressed me was her ability to integrated herself so quickly and seamlessly into a well established team. It was a joy to work with her, and she quickly became a sounding board for many of us on client issues that involved clients that were not even hers. Lynda was an absolute joy to work with, and if you have any copy needs, she should be your first call!
Joe Ochoa
I had the opportunity to work with Lynda over a 6-month period, while at Pure Haven Essentials. She was a true pleasure to have on the team. Lynda is a great listener, which is sometimes hard to find in the communications arena. She was able to step into a team that was on the tail end of a rebranding effort and quickly grasp our direction. I attribute this to the research she does, which allows her to engage her audience in a creative and compelling way. In addition, Lynda was able to take multiple projects, prioritize them, and deliver on time. She’s also refreshing to communicate with on copy, has no ego and gladly makes changes without taking offense. I hope to work with her again in the future!
Bill Blinstrub
I had the pleasure of working with Lynda at RKD on one of our major, high profile, national clients. She came on board and seamless integrated into the team, offering insightful, candid analysis of the clients copy strengths and weaknesses, and offered new, exciting ways to address it. Needless to say, the program grew, problem campaigns were no longer a problem, and the client was thrilled! What most impressed me was her ability to integrated herself so quickly and seamlessly into a well established team. It was a joy to work with her, and she quickly became a sounding board for many of us on client issues that involved clients that were not even hers. Lynda was an absolute joy to work with, and if you have any copy needs, she should be your first call!
Joe Ochoa
I had the opportunity to work with Lynda over a 6-month period, while at Pure Haven Essentials. She was a true pleasure to have on the team. Lynda is a great listener, which is sometimes hard to find in the communications arena. She was able to step into a team that was on the tail end of a rebranding effort and quickly grasp our direction. I attribute this to the research she does, which allows her to engage her audience in a creative and compelling way. In addition, Lynda was able to take multiple projects, prioritize them, and deliver on time. She’s also refreshing to communicate with on copy, has no ego and gladly makes changes without taking offense. I hope to work with her again in the future!
Bill Blinstrub
I had the pleasure of working with Lynda at RKD on one of our major, high profile, national clients. She came on board and seamless integrated into the team, offering insightful, candid analysis of the clients copy strengths and weaknesses, and offered new, exciting ways to address it. Needless to say, the program grew, problem campaigns were no longer a problem, and the client was thrilled! What most impressed me was her ability to integrated herself so quickly and seamlessly into a well established team. It was a joy to work with her, and she quickly became a sounding board for many of us on client issues that involved clients that were not even hers. Lynda was an absolute joy to work with, and if you have any copy needs, she should be your first call!
Joe Ochoa
I had the opportunity to work with Lynda over a 6-month period, while at Pure Haven Essentials. She was a true pleasure to have on the team. Lynda is a great listener, which is sometimes hard to find in the communications arena. She was able to step into a team that was on the tail end of a rebranding effort and quickly grasp our direction. I attribute this to the research she does, which allows her to engage her audience in a creative and compelling way. In addition, Lynda was able to take multiple projects, prioritize them, and deliver on time. She’s also refreshing to communicate with on copy, has no ego and gladly makes changes without taking offense. I hope to work with her again in the future!
Bill Blinstrub
I had the pleasure of working with Lynda at RKD on one of our major, high profile, national clients. She came on board and seamless integrated into the team, offering insightful, candid analysis of the clients copy strengths and weaknesses, and offered new, exciting ways to address it. Needless to say, the program grew, problem campaigns were no longer a problem, and the client was thrilled! What most impressed me was her ability to integrated herself so quickly and seamlessly into a well established team. It was a joy to work with her, and she quickly became a sounding board for many of us on client issues that involved clients that were not even hers. Lynda was an absolute joy to work with, and if you have any copy needs, she should be your first call!
Joe Ochoa
I had the opportunity to work with Lynda over a 6-month period, while at Pure Haven Essentials. She was a true pleasure to have on the team. Lynda is a great listener, which is sometimes hard to find in the communications arena. She was able to step into a team that was on the tail end of a rebranding effort and quickly grasp our direction. I attribute this to the research she does, which allows her to engage her audience in a creative and compelling way. In addition, Lynda was able to take multiple projects, prioritize them, and deliver on time. She’s also refreshing to communicate with on copy, has no ego and gladly makes changes without taking offense. I hope to work with her again in the future!
Experience
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Pure Haven
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United States
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Consumer Goods
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100 - 200 Employee
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Communications Manager
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May 2019 - Present
A direct sales company providing nontoxic home and personal care products through independent sales consultants throughout the United States. - Create and implement effective communications programs to improve sales, customer retention, and recruiting metrics. - Oversee corporate communications calendar, including social media editorial, messaging, and visuals across various platforms. - Write and edit copy for print and digital materials, including web site, corporate blog, social media posts and graphics, product catalog, sales materials, training presentations, and recognition publications. Show less
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Freelance Writer
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Sep 2016 - Present
Providing copy and communications expertise to help clients make connections and build relationships that inspire action. Providing copy and communications expertise to help clients make connections and build relationships that inspire action.
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RKD Group
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United States
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Advertising Services
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300 - 400 Employee
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Sr. Copywriter
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May 2015 - Sep 2016
A multi-channel direct response fundraising agency serving nonprofit organizations exclusively. - Craft direct mail copy for clients, including Alzheimer’s Disease Research, Multiple Sclerosis Association of America, St. Francis House and Waterkeeper Alliance. - Major contributor to campaign strategy and creative execution. A multi-channel direct response fundraising agency serving nonprofit organizations exclusively. - Craft direct mail copy for clients, including Alzheimer’s Disease Research, Multiple Sclerosis Association of America, St. Francis House and Waterkeeper Alliance. - Major contributor to campaign strategy and creative execution.
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Princess House
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Manufacturing
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300 - 400 Employee
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Sr. Copywriter
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Mar 2004 - Apr 2015
A direct sales company that sells cooking, entertaining and dining products through independent sales consultants in the United States and Puerto Rico. - Create motivational, results-driven copy for various materials, including product catalogs, sales flyers, recognition and training magazines, sales force and consumer handouts, web content and e-mails. - Develop comprehensive communications strategies that support overall objectives, working across teams to implement. - Collaborate with writers, designers, web designers and developers, and internal departments, including sales and marketing, to create most effective messaging. - Produce live and videotaped events, such as ads, program launches, business meetings, national convention shows and awards ceremonies, including production team collaboration, scripting, facilitating schedules and technical needs, providing on-camera and on-stage talent direction, and supporting backstage needs. - Lead team meetings and department, executive and company-wide presentations. - Supervise English-speaking copy team (in-house and freelance) and guide bilingual writers. - Manage in-house and freelance social media team members, providing direction and creating content for daily posts and special promotions. - Understand the needs of the audience, including the unique characteristics of a growing Hispanic sales force and diverse customer base. - Set and maintain copy style and tone, as well as proofread and edit all marketing collateral, corporate magazines and web content to ensure seamless communications. - Managed company’s first-ever cookware giveaway to nonprofit organizations nationwide, including leadership of a cross-functional team of employees, public relations efforts, scoring process development, selection of recipients and coordination of award presentations. Show less
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Bay Cove Human Services
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United States
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Non-profit Organizations
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500 - 600 Employee
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Manager of Institutional Giving
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Jun 2003 - Mar 2004
A private, not-for-profit corporation that provides a wide variety of services to individuals and families throughout Greater Boston and Southeastern Massachusetts.- Wrote corporate and foundation grant proposals and other correspondence.- Arranged and led presentations to potential grant donors.- Researched and pursued new funding opportunities.- Managed prospect database.- Surpassed annual fundraising goal by 43% in first six months.
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Manager of Development Events, Communications & Volunteers
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Jun 2002 - Jun 2003
A private, not-for-profit corporation that provides a wide variety of services to individuals and families throughout Greater Boston and Southeastern Massachusetts.- Wrote copy for all development materials, such as invitations, brochures, solicitation letters, concept papers, newsletter articles and supporting documents for grant proposals.- Managed all fundraising events including theme development, invitation design, sponsor and donor relations, volunteer committees and on-site event coordination. Show less
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Copywriter
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Jun 2000 - Oct 2001
A full-service direct marketing agency. - Wrote copy for various materials, including print and banner ads, web sites and micro sites, 3D packages and direct mail. - Actively participated in creative concepting and proofread and edited client and agency materials. - Clients included Bostonian Shoes, Lighthousebank.com, Lucent Technologies Software Products Group, MicroTouch, New England Direct Marketing Association, W.A. Wilde Co. A full-service direct marketing agency. - Wrote copy for various materials, including print and banner ads, web sites and micro sites, 3D packages and direct mail. - Actively participated in creative concepting and proofread and edited client and agency materials. - Clients included Bostonian Shoes, Lighthousebank.com, Lucent Technologies Software Products Group, MicroTouch, New England Direct Marketing Association, W.A. Wilde Co.
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Marketing Manager
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Apr 1998 - Feb 2000
A credit union-owned broker/dealer. - Performed all marketing tasks, including creating copy for print advertisements, newsletter articles, client communications and web content. - Maintained regular contact with investment representatives and partner credit unions nationwide. A credit union-owned broker/dealer. - Performed all marketing tasks, including creating copy for print advertisements, newsletter articles, client communications and web content. - Maintained regular contact with investment representatives and partner credit unions nationwide.
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Ten Feet Tall
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United States
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Advertising Services
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1 - 100 Employee
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Jr. Copywriter/Business Development Administrator
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Jul 1996 - Feb 1998
A strategic marketing and communications services company. - Hired as Business Development Administrator and recognized for my sense of discretion and excellent writing skills, which led to eventually holding all three positions simultaneously. - Wrote copy for print advertisements, 3D packages, direct mail and self-promotional materials, plus business development correspondence, presentations and mailings. - Clients included Caritas Christi Hospitals, Salem Five Cent Savings Bank, Webster Five Cent Savings Bank. Show less
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Education
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1989 - 1993
Emmanuel College
Bachelor of Arts (BA), Communications -
1989 - 1993
Emmanuel College
Bachelor's degree, Communications
Community
