Lyn Cacha
Project Manager at Vita Vitae- Claim this Profile
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Bio
Credentials
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Managing Project Stakeholders
LinkedInJun, 2021- Oct, 2024 -
SEO for Social Media
LinkedInJun, 2021- Oct, 2024 -
Digital Marketing Masterclass
Asia Web AcademySep, 2018- Oct, 2024
Experience
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Vita Vitae
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United Kingdom
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Cosmetics
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1 - 100 Employee
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Project Manager
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Jul 2021 - Present
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Plan C ICT Sdn Bhd
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Malaysia
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IT Services and IT Consulting
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1 - 100 Employee
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Project Manager
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Sep 2019 - Jun 2020
Took the lead role in project planning, creating and executing project work plans to meet changing needs & requirements | Provided training to help improve process workflow Worked collaboratively with a range of stakeholders including internal customers, colleagues, & suppliers | Managed project progress, ensuring projects meet deadlines | Coordinating of project resources across operations teams in multiple locations and time zones Took the lead role in project planning, creating and executing project work plans to meet changing needs & requirements | Provided training to help improve process workflow Worked collaboratively with a range of stakeholders including internal customers, colleagues, & suppliers | Managed project progress, ensuring projects meet deadlines | Coordinating of project resources across operations teams in multiple locations and time zones
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University of Southampton Malaysia
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Malaysia
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Higher Education
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1 - 100 Employee
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Marketing Communications Manager
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Mar 2016 - Sep 2019
My scope of work includes internal and external communications, student relations, PR and marketing strategies to the creative side of promotional literature, advertising and artwork. I work together with the UK Campus. My range of duties include: + Creating marketing plans and project managing+ Organising education events such as public lectures, Malaysia alumni gatherings, student competitions, and many more+ Developing marketing materials to generate leads – prospectus, flyers, brochures, marketing give aways, EDMs (mailchimp), and many more.+ Producing engaging press releases to be published both in digital (web + social media) and print+ Creating marketing presentations for stakeholders for Open Day events, alumni gatherings, and etc.+ Overseeing the design direction for all our marketing collateral, products and promotions+ Obtaining necessary consent and providing final approval on all marketing collateral, products and promotions+Commissioning or conducting market research+Collaborating with cross-functional teams – from creative, IT and production, student recruitment to product marketing and legal – to produce effective promotional materials+Managing, planning and creating content for the university’s social media platforms such as facebook, Instagram, LinkedIN, WhatsApp and Twitter
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Community Manager
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Aug 2015 - Mar 2016
+ For community, I created the Student Ambassador Programme wherein university students are invited to create reviews of their university and participate actively in the forums. Apart from recruiting SAs, I help develop instructional tools that will make it easier for students to do their job. + In-charge with content planning for the company’s quarterly magazine Easyuni.com which is being distributed to leading bookstores and coffee shops. + Establish ties with school counselors to help promote the EasyUni Brand. + Acts as administrator for several social media sites to help drive traffic to Easyuni.com and Easyuni.my+ Writes and creates illustrations for social media postings and forums
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Times Media
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Malaysia
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Advertising Services
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1 - 100 Employee
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Online Editor
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Aug 2012 - Aug 2015
+ Plans and creates editorial content for afterschool.my, a portal for students who wish to know more of their options in higher education + Acts as administrator for several social media sites and websites (Increased annual site traffic from 120,000 viewers in 2012 to 400,000+ viewers last year and increased facebook followers from 98,000 followers in 2012 to 180,000+ this year)+ Creates basic graphic designs for social media postings+ Hands-on in conceptualisig user interface experience for the sites desk and mobile websites+ Provides solutions (leads acquisition) for clients’s campaigns and promotions+ Provides online counsel to high school students regarding their higher education options. Providing this service enables me to understand our readership, better. + Writes and edits feature stories for the company’s magazines (Top Careers magazine and SPMRG), Star newspaper pull-outs, and Astro Gradz. + Conducts interviews with universities,colleges and government ministries+ Increased revenue by creating new products (magazines) that help supplement the online portal
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Ringier Trade Media Ltd
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Hong Kong
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Automation Machinery Manufacturing
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1 - 100 Employee
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Foreign Correspondent
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May 2011 - 2012
+ Interviews plastic and food manufacturers in Malaysia for the company’s International Plastics News and Food Manufacturig Journal+ Regularly attends food fairs and plastic manufacturing expos held in Kuala Lumpur+ Writes industry reviews on food manufacturing and plastics manufacturing in Malaysia + Interviews plastic and food manufacturers in Malaysia for the company’s International Plastics News and Food Manufacturig Journal+ Regularly attends food fairs and plastic manufacturing expos held in Kuala Lumpur+ Writes industry reviews on food manufacturing and plastics manufacturing in Malaysia
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The Philippine Online Chronicles
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Philippines
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Online Audio and Video Media
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Fashion and Lifestyle Writer
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May 2010 - Apr 2011
+ Communicates the constantly chaging fashion market to a wide audience+ Covers press conferences, product launches and fashion shows, and tests new products+ Interviews fashion designers+ Visits and reviews the latest food establishments located in the metro+ Interviews chefs and restaurateurs+ Shares personal travel experiences through photos and stories + Communicates the constantly chaging fashion market to a wide audience+ Covers press conferences, product launches and fashion shows, and tests new products+ Interviews fashion designers+ Visits and reviews the latest food establishments located in the metro+ Interviews chefs and restaurateurs+ Shares personal travel experiences through photos and stories
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Emerson Network Power
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United States
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Marketing Communications Writer
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Jan 2008 - Jun 2010
+ Prepares the company’s customer testimonials, success stories and case studies through personal and phone interviews+ Writes ads and invite electronic direct mail system+ Creates editorial content for PR placements in print IT and special niche magazines, such as FutureGov, World Connect, ZDNet, etc.+ Manages and creates content for micro sites and blogs+ Creates press releases, news updates, etc. and monitors media exposure in the whole of Asia Pacific+ Edits product and service brochures and standard proposals.+ Writes content for internal and external e-newsletters targeted to enterprise, channel, service, and sales team
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Reed Business Information Asia
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Singapore
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Book and Periodical Publishing
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1 - 100 Employee
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Freelance Editor
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Jul 2006 - Jun 2008
+ Edits the magazine’s component and product news section+ Provides top-sub quality editorials for the magazine’s cover stories and country reports + Edits the magazine’s component and product news section+ Provides top-sub quality editorials for the magazine’s cover stories and country reports
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Global Sources
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Hong Kong
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Information Services
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700 & Above Employee
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Senior Copy Editor
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Apr 2005 - Jan 2008
+ Edits trade and technical articles for an international electronic trade journal – Global Sources – in print and online versions+ Communicates market updates and trends for online use, and handles content planning for the company’s trade journals+ Develops monthly memo assignments for writers based in mainland China, Hong Kong, Taiwan, and South Korea+ Creates reviews and descriptions of the featured products in the telecom supplier base Interviews suppliers+ Maintains company’s online telecom new products segment+ Researches and analyzes monthly market intelligence reports Delivers sub- and top-editing for published copy
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Education
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University of Malaya
Master's degree, Publishing Studies -
De La Salle University
Bachelor's degree, Education Major in English Literature