Experience

Care Dimensions

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• VP, Chief Strategy Officer

  • Sep 2012 - Present

  Business Development and Strategic Executive with proven record of driving sales and company growth, developing and sustaining corporate branding and revenue, and the formation of business partnerships and negotiation of contracts. Areas of expertise: • Strategic Planning and Execution • Client Retention • Sales & Organizational Growth • Marketing & Branding including SEM/SEO • Budget & Fiscal Management • Issue Analysis & Resolution Continue to lead the organization in all major strategic activities for new and existing service offerings to drive overall sales, branding, and company growth, consistently surpassing annual goals (135% total company growth since 2012, currently 80 million annual revenue). Utilize data and analytics to successfully implement and maintain dashboards for all key accounts to manage opportunities, challenges, and effective forecasting. Secured acquisition of Care Dimensions’ HomeMD primary care at home program. Successfully implemented platform into existing organizations’ structure to drive growth by 400% in less than 2 years. Expanded awareness of company services through branding, including the creation and launch of the Care Dimensions Learning Institute, the Care Dimensions podcast Living Forever…Not An Option, and the Cable Show – Timing is Everything. Increase patient acquisition by 30% year over year through creation and implementation of the Care Connection program, Show less



ALL CARE VNA & HOSPICE

• Lynn, MA

• Vice President - Marketing & Business Development

  • 1998 - 2012

  Led and developed all sales and marketing strategic planning initiatives for $40 million VNA, Hospice and Private Care organization. Worked collaboratively with clinical, operations, and finance divisions to determine service strategies, create effective marketing programs and establish new service introduction/ launch strategies. Oversaw development of new website for all companies - VNA, Hospice, Private Care Services. Developed and established Bridge to Hospice Program, offering seamless transition of care from VNA to hospice. Launched brand awareness advertising campaign “Ask Dr. Hays” generating understanding of new hospice division. Initiated sales force uses of technology through Sales Net software allowing for better account management and efficiency / effectiveness of sales staff. Successfully developed employee referral program and patient call-back program resulting in significant increase in admissions each month. Launched a successful Fundraising Department, in coordination with new Hospice division, to generate necessary funds to provide care to those in need. Show less



American Home Care (purchased by All Care VNA in 1998)

• Peabody, MA

• Director - Sales & Marketing

  • 1994 - 1998

  Managed the growth of all existing accounts, implemented sales and marketing programs, and established and maintained relationships with local medical community. Organized and led a sales team with accountability for identifying and pursuing potential referral sources. Developed and coordinated all agency presentation materials, media communications, public service announcements and trade show materials. Led business expansion efforts resulting in a 125% growth of consumer base and expansion of service territory from 52 cities and towns north of Boston to 200 cities and towns throughout Massachusetts and Rhode Island. Successfully marketed for-profit company (American Home Care) in competitive non-profit environment providing 75% increase in admissions in first year. Played key role in start-up and marketing of private duty company (American Healthcare Solutions) resulting in generation of 1,000 hours in weekly billings in fewer than eight months. Show less



King's Grant Inn

• Beverly, MA

• Sales & Function / Event Manager

  • 1985 - 1994

  Managed all aspects of convention, banquet, business meeting, wedding, seminar and other events. Advanced position by managing a department generating approximately $1 million in yearly sales. Directed a 12-person sales office, including all staffing and budgeting areas. Spearheaded company growth into the corporate market, utilizing skills in direct marketing, promotions/sales incentives and event coordination. Managed all aspects of convention, banquet, business meeting, wedding, seminar and other events. Advanced position by managing a department generating approximately $1 million in yearly sales. Directed a 12-person sales office, including all staffing and budgeting areas. Spearheaded company growth into the corporate market, utilizing skills in direct marketing, promotions/sales incentives and event coordination.