Experience

Positive+1

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Communications

  • Aug 2023 - Present



GetYourGuide

• Germany
• Software Development
• 500 - 600 Employee

• Senior PR & Influencer Activations Manager (Global)

  • Feb 2023 - Aug 2023



STUDIO O

• Germany
• Advertising Services
• 1 - 100 Employee

• Communications Manager

  • May 2022 - Jan 2023

  Clients: Audible, Bumble, Hackett London, H&M, N26, Pepe Jeans, Pottermore, UNU Scooters & Veuve Cliquot Clients: Audible, Bumble, Hackett London, H&M, N26, Pepe Jeans, Pottermore, UNU Scooters & Veuve Cliquot



Freelance

• Glasgow / London, UK

• Communications Specialist & Consultant

  • Aug 2021 - May 2022

  Supported various fashion, lifestyle & cosmetic retail brands in increasing their brand positioning through effective copy-writing and implementing an increased VIP/Influencer focused media strategy within their wider PR activity. Clients: Kurt Geiger London, Dreem Distillery, Aqvarossa, Oxley, KICHI Beauty, Camilla and ELAOW. Supported various fashion, lifestyle & cosmetic retail brands in increasing their brand positioning through effective copy-writing and implementing an increased VIP/Influencer focused media strategy within their wider PR activity. Clients: Kurt Geiger London, Dreem Distillery, Aqvarossa, Oxley, KICHI Beauty, Camilla and ELAOW.



APPRL

• Sweden
• Advertising Services
• 1 - 100 Employee

• Influencer Marketing Campaign Manager

  • Jan 2021 - Aug 2021

  Clients: ARKET, 24 Sèvres, Luisaviaroma, Harvey Nichols, Brown's Fashion, WEEKDAY, Oscar Jacobson, Nordic Nest, Monki, Astrid & Miyu & Dr. Martens Campaign Management: - Implementing creative campaigns in the Nordics, Central Europe, UK, United States & APAC. - Development and implementation of campaign strategy - gifting activations, paid collaborations and other 'brand specific' projects. - 360 campaign communication management with influencers - contract, fees, KPI's, content delivery + product coordination. - Budget management - often six figure+ - Creating and continuously updating master lists of influencers across global markets. Campaign Reporting: - KPI evaluations and key learnings identified from all campaigns. Other: - New business + talent onboarding - sourcing opportunities and leading external presentations to global talent agencies and/or creators to increase number of those registered on APPRL platform. Show less



COS

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• PR & Communications Coordinator (Europe)

  • Nov 2017 - Sep 2019

  MARKETS COORDINATED: BENELUX, Czech Republic, DACH, Finland, France, Hungary, Iceland, Ireland, Israel, Italy, Latvia, Lithuania, Poland, Portugal, Romania, Russia, Scandinavia, Spain & UK Highlights: - Brand milestone through first appearance at menswear fashion trade fair Pitti Immagine Uomo in Florence with capsule collection shown through dance in a 15th century palazzo. Collaboration with multi-award-winning Royal Ballet choreographer Wayne McGregor. - Supported x3 market/e-commerce launches in x12 months – Russia, Iceland & Lithuania. - Launched #COSbyyou on Instagram and across global website landing pages. Copy-writing responsibilities: - Marketing & PR - (press releases, press kits, campaign content, in-store initiatives, collection descriptions, collaborations, events, and interviews) - Corporate & Internal Communications - (memos, announcements, talking points/scripts crisis communications, spokesperson bios) - Digital - (organic social media, paid social, Cosstores.com landing pages, CRM, consumer-facing newsletters, digital advertising) Showroom Management & Coordination: - Appointments with press/celebrities/VIPs/influencers to establish brand relationships. - Sample management - showroom maintenance/ collection merchandising. - Coordination with COS showroom teams in Stockholm, New York, Los Angeles and Seoul to facilitate influencer gifting & local editorial requests. Agency Management: - Press Days – coordination of x2 seasonal press days per year in x26 EU markets. - Weekly agency calls, delegation & distribution of brand assets for campaign launches, store openings, media requests etc. - Meltwater social media analysis and KPI monitoring. Internal Reporting: - PR reports, press release distribution, press clipping management. - Handling 'COS PR' inbox - press inquiries, complaints, general FAQ's. Show less



The PHA Group

• United Kingdom
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Account Executive

  • Sep 2017 - Nov 2017

  The PHA Group is a multi award-winning PR and communications agency in London's Soho district. Coverage achieved in: London Evening Standard, CNN, ABC News, The Telegraph, Stylist Magazine, BBC News, The Guardian, Bloomberg, Tech Radar, The Daily Mail, Cosmopolitan Magazine, Sky News and more. Client accounts: AKQA, Crowd2Let, Memrise, REalyse, REVL, SDL The PHA Group is a multi award-winning PR and communications agency in London's Soho district. Coverage achieved in: London Evening Standard, CNN, ABC News, The Telegraph, Stylist Magazine, BBC News, The Guardian, Bloomberg, Tech Radar, The Daily Mail, Cosmopolitan Magazine, Sky News and more. Client accounts: AKQA, Crowd2Let, Memrise, REalyse, REVL, SDL



Liberty Comms

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Apr 2017 - Sep 2017

  Client accounts: Actility, Bazaarvoice, Rackspace, Sanmina, WaveOptics

• Junior Account Executive

  • Oct 2016 - Apr 2017

  Client accounts: Actility, Bazaarvoice, Rackspace, Sanmina, WaveOptics

• Public Relations Intern

  • Jun 2016 - Oct 2016