Experience

Tremendous Asia Partners

• Singapore
• Investment Management
• 1 - 100 Employee

• Head of Communications

  • Mar 2023 - Present

• Head Management

  • Jan 2017 - Present

  - Promoted from Junior Copywriter to Senior Copywriter within 1.5 years- Worked on various ATL and BTL campaigns for FnB brands like TGI Fridays, Teh Tarik Place, Italiannies, Watami Japan, Bulgogi Brothers, Laundry.-Conceptualised and executed various ad campaigns like TGI Fridays Screamathon, AWAM White Ribbon Campaign, WATAMI Oishii Campaign and more. - Promoted to Creative Director; managed a team of 9 individuals i.e: Art Directors, Graphic Designers, Photographer/Videographer, Digital Strategists & Animators. - Accountable for overall campaigns, marketing, quality aspects, account management for all brands and Portfolios. - Lead projects from conceptualisation to execution across exhibitions including Star Trek: Starfleet Academy, Jurassica Dinoscovery, Barbie Mattel and more. - Worked with renowned creators to write and produce material such as books for Hi-5 Australia. - Concept creation and marketing for restaurants such as Ho Yeah and Duddha. - Worked with brands like Disney for Mall Activation initiatives which included work from conceptualisation to built for events like Big Hero 6, Club Mickey Mouse and Mickey Mouse Roadster Racers and more. - Acted as the Malaysian event counterpart for Tag Heuer event which played host to various celebrities and the notable Bella Hadid, as well as Netflix' Paskal Challenge. Show less

• Conceptual Writer/ Accounts Person

  • Feb 2013 - Present

  Currently in charge of copy writing/ editing/ script conceptualising/ story writing/ attraction conceptualising etc for brands such as Hi-5 Australia, TGIF, Dinoscovery, Star Trek, BASE Entertainment amongst others. I write everything from captions, to taglines, from songs to stories...even the occasional text message. Apart from writing, my tasks include being a suit for certain projects.



Tremendous Entertainment Limited

• Singapore
• Entertainment Providers
• 1 - 100 Employee

• Director Of Operations

  • Feb 2020 - Present

  - Manage a team of 4 including Animator, Art Director, Graphic Designer & Operation Executive. - Coordinated the Tun Siti Hasmah Charity Gala (The Phantom of the Opera, Istana Budaya) with BASE Singapore raising RM400,000 for 2 deserving charity organisations. -Accountable for overall creative campaigns for Hi-5 World, BASE Entertainment Asia (Singapore), Tremendous Junior, Hi-5 House of Learning and more. -Supporting creative or concepts for FnB brands such as PLOY, WAY, Ma Maison and BABE. - Leading the pre-production of 2 new animations under the Hi-5 Australia IP. I.E: Script writing, Talent Scouting, Voice Over Directing, Character Build etc. Show less



Media.Monks

• Netherlands
• Advertising Services
• 700 & Above Employee

• Senior Copywriter

  • Aug 2021 - Mar 2023



Wordlabs Business Network

• Malaysia
• Public Relations and Communications Services
• 1 - 100 Employee

• Editorial Writer

  • 2014 - 2015

  Wrote, edited and published various editorial/travel features for FireFlyz Magazine. Wrote, edited and published various editorial/travel features for FireFlyz Magazine.



SME Magazine

• Selangor, Malaysia

• Copywriter

  • Oct 2012 - Jan 2013

  I was in charge of writing articles and editing content for the online portal and magazine. I was in charge of writing articles and editing content for the online portal and magazine.