Senior Marketing Strategist and Copywriter

• Apr 2023 - Present

Communications Coordinator, Undergraduate Admissions

• Apr 2019 - Apr 2023

- Coordinate implementation of Admissions marketing and communications strategic plan - Manage inventory and distributions of Admissions communication materials - Lead Admissions communications and assist data team with Admissions daily communications efforts - Collaborate with Marketing and IT to maintain visual and web communications - Assist with Admissions Visitor Relations as needed with event planning and event communication - Coordinate implementation of Admissions marketing and communications strategic plan - Manage inventory and distributions of Admissions communication materials - Lead Admissions communications and assist data team with Admissions daily communications efforts - Collaborate with Marketing and IT to maintain visual and web communications - Assist with Admissions Visitor Relations as needed with event planning and event communication

Marketing Communications Specialist

• Apr 2015 - Mar 2019

Marketing Strategy - Plan communications strategy and marketing campaigns - Develop media calendar - Execute initiatives Content Production - Produce marketing content and materials - Maintain social profiles - Update online content - Produce email marketing copy - Plan and produce technical articles - Manage in-house photography and videography Marketing Distribution - Manage distribution of marketing materials - Qualify new partners and vendors - Maintain communication through external channels - Nurture and develop target lists Show less

Werkpress Project Manager; New Business Consultant

• Jan 2013 - Mar 2015

- Review incoming project requests via email and phone; initiate follow-up and discovery of digital projects - Manage an ongoing portfolio consisting of 20 – 30 short-term and long-term projects - Work with design and development team throughout project lifetime - Maintain communication with client via email, phone, and Skype regarding milestones and budget - Manage a team of freelance developers - Manage relationships with affiliates and partners within the WordPress community; track and record commissions owed -Monthly invoicing and budget reconciliation Show less

Online Content Producer; Online Sales/Advertising Producer; Support Manager

• Dec 2005 - Jan 2013

- Updated web site with content from newspaper - Created supplemental online media to enhance news items Worked with advertisers, sales reps and programmers to develop and implement effective online advertising strategies Maintained and supported ad delivery products to ensure customer satisfaction and company profitability - Project manager for various projects including feature updates and major bug fixes organize and assign incoming support tasks for online products and advertising tools - Beta test all updates, bug fixes, and new features - Work with end users to ensure maximum usability and profitability of online products - Find ways to improve products by leveraging current technologies Show less