Lydia Wallbaum
Senior Account Manager at HLK- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Spanish -
Topline Score
Bio
Chelsea Callas
I have worked alongside Lydia for over three years now and I consider myself lucky to learn from her every day. Lydia has the ability to take a complex situation or problem and make it feel like no big deal. This is no small part due to her impressive problem solving abilities, direct and effective communication style, and ability to think quickly and creatively under pressure. Lydia is never one to shy away from a challenge and in fact, she thrives doing just that. Internally, Lydia manages teams and projects with grace, giving each teammate enough autonomy to shine, but enough direction to understand the project well and get it done on time. She's able to seamlessly drift between the role of project manager, strategist, and account manager, touching all aspects of a projects and making them better for it. Externally, Lydia is able to build long-lasting relationships with clients who trust her for her honest communication, willingness to think outside the box, and organizational prowess. Lydia is a fierce and natural leader. Her years of agency experience and ability to think through a problem from all angles make her an undeniable asset within an agency environment. Above all else, though, Lydia is a joy to be around. The sense of humor, can-do attitude, and sense of camaraderie she brings to work every day are invaluable.
Jenny Karn
Lydia was one of my very first hires at Beutler Ink—for good reason. She brings equal parts strategy and client service to every project she touches, and her colleagues and her clients are the better for it. Lydia is fiercely loyal. She protects her team's time, resources, and viewpoints with the same ferocity she defends her clients' goals, timelines, and budget. She's also incredibly organized, so she can recall (or dig up) exact quotations from meetings that took place months ago, ensuring everyone is on the same page. But perhaps the thing that best sets Lydia apart from other account managers is her ability to connect with people. She always finds the perfect GIF to celebrate a team member's promotion or comes up with just the right game to play at team events. On the customer side, she remembers birthdays and children's names; she brainstorms unique gifts that let our partners know we're more than just a marketing agency. This ability to understand people even led Lydia to an unofficial role leading our HR department—she has such a knack for finding talent who will fit perfectly with the rest of our team, she now vets résumés for all job openings within the company. You might have heard the old agency adage that "account management is the art of yes, while project management is the art of no." Lydia manages to embody the best of both arts. The result is a slew of happy coworkers and customers—what more can you ask for?
Chelsea Callas
I have worked alongside Lydia for over three years now and I consider myself lucky to learn from her every day. Lydia has the ability to take a complex situation or problem and make it feel like no big deal. This is no small part due to her impressive problem solving abilities, direct and effective communication style, and ability to think quickly and creatively under pressure. Lydia is never one to shy away from a challenge and in fact, she thrives doing just that. Internally, Lydia manages teams and projects with grace, giving each teammate enough autonomy to shine, but enough direction to understand the project well and get it done on time. She's able to seamlessly drift between the role of project manager, strategist, and account manager, touching all aspects of a projects and making them better for it. Externally, Lydia is able to build long-lasting relationships with clients who trust her for her honest communication, willingness to think outside the box, and organizational prowess. Lydia is a fierce and natural leader. Her years of agency experience and ability to think through a problem from all angles make her an undeniable asset within an agency environment. Above all else, though, Lydia is a joy to be around. The sense of humor, can-do attitude, and sense of camaraderie she brings to work every day are invaluable.
Jenny Karn
Lydia was one of my very first hires at Beutler Ink—for good reason. She brings equal parts strategy and client service to every project she touches, and her colleagues and her clients are the better for it. Lydia is fiercely loyal. She protects her team's time, resources, and viewpoints with the same ferocity she defends her clients' goals, timelines, and budget. She's also incredibly organized, so she can recall (or dig up) exact quotations from meetings that took place months ago, ensuring everyone is on the same page. But perhaps the thing that best sets Lydia apart from other account managers is her ability to connect with people. She always finds the perfect GIF to celebrate a team member's promotion or comes up with just the right game to play at team events. On the customer side, she remembers birthdays and children's names; she brainstorms unique gifts that let our partners know we're more than just a marketing agency. This ability to understand people even led Lydia to an unofficial role leading our HR department—she has such a knack for finding talent who will fit perfectly with the rest of our team, she now vets résumés for all job openings within the company. You might have heard the old agency adage that "account management is the art of yes, while project management is the art of no." Lydia manages to embody the best of both arts. The result is a slew of happy coworkers and customers—what more can you ask for?
Chelsea Callas
I have worked alongside Lydia for over three years now and I consider myself lucky to learn from her every day. Lydia has the ability to take a complex situation or problem and make it feel like no big deal. This is no small part due to her impressive problem solving abilities, direct and effective communication style, and ability to think quickly and creatively under pressure. Lydia is never one to shy away from a challenge and in fact, she thrives doing just that. Internally, Lydia manages teams and projects with grace, giving each teammate enough autonomy to shine, but enough direction to understand the project well and get it done on time. She's able to seamlessly drift between the role of project manager, strategist, and account manager, touching all aspects of a projects and making them better for it. Externally, Lydia is able to build long-lasting relationships with clients who trust her for her honest communication, willingness to think outside the box, and organizational prowess. Lydia is a fierce and natural leader. Her years of agency experience and ability to think through a problem from all angles make her an undeniable asset within an agency environment. Above all else, though, Lydia is a joy to be around. The sense of humor, can-do attitude, and sense of camaraderie she brings to work every day are invaluable.
Jenny Karn
Lydia was one of my very first hires at Beutler Ink—for good reason. She brings equal parts strategy and client service to every project she touches, and her colleagues and her clients are the better for it. Lydia is fiercely loyal. She protects her team's time, resources, and viewpoints with the same ferocity she defends her clients' goals, timelines, and budget. She's also incredibly organized, so she can recall (or dig up) exact quotations from meetings that took place months ago, ensuring everyone is on the same page. But perhaps the thing that best sets Lydia apart from other account managers is her ability to connect with people. She always finds the perfect GIF to celebrate a team member's promotion or comes up with just the right game to play at team events. On the customer side, she remembers birthdays and children's names; she brainstorms unique gifts that let our partners know we're more than just a marketing agency. This ability to understand people even led Lydia to an unofficial role leading our HR department—she has such a knack for finding talent who will fit perfectly with the rest of our team, she now vets résumés for all job openings within the company. You might have heard the old agency adage that "account management is the art of yes, while project management is the art of no." Lydia manages to embody the best of both arts. The result is a slew of happy coworkers and customers—what more can you ask for?
Chelsea Callas
I have worked alongside Lydia for over three years now and I consider myself lucky to learn from her every day. Lydia has the ability to take a complex situation or problem and make it feel like no big deal. This is no small part due to her impressive problem solving abilities, direct and effective communication style, and ability to think quickly and creatively under pressure. Lydia is never one to shy away from a challenge and in fact, she thrives doing just that. Internally, Lydia manages teams and projects with grace, giving each teammate enough autonomy to shine, but enough direction to understand the project well and get it done on time. She's able to seamlessly drift between the role of project manager, strategist, and account manager, touching all aspects of a projects and making them better for it. Externally, Lydia is able to build long-lasting relationships with clients who trust her for her honest communication, willingness to think outside the box, and organizational prowess. Lydia is a fierce and natural leader. Her years of agency experience and ability to think through a problem from all angles make her an undeniable asset within an agency environment. Above all else, though, Lydia is a joy to be around. The sense of humor, can-do attitude, and sense of camaraderie she brings to work every day are invaluable.
Jenny Karn
Lydia was one of my very first hires at Beutler Ink—for good reason. She brings equal parts strategy and client service to every project she touches, and her colleagues and her clients are the better for it. Lydia is fiercely loyal. She protects her team's time, resources, and viewpoints with the same ferocity she defends her clients' goals, timelines, and budget. She's also incredibly organized, so she can recall (or dig up) exact quotations from meetings that took place months ago, ensuring everyone is on the same page. But perhaps the thing that best sets Lydia apart from other account managers is her ability to connect with people. She always finds the perfect GIF to celebrate a team member's promotion or comes up with just the right game to play at team events. On the customer side, she remembers birthdays and children's names; she brainstorms unique gifts that let our partners know we're more than just a marketing agency. This ability to understand people even led Lydia to an unofficial role leading our HR department—she has such a knack for finding talent who will fit perfectly with the rest of our team, she now vets résumés for all job openings within the company. You might have heard the old agency adage that "account management is the art of yes, while project management is the art of no." Lydia manages to embody the best of both arts. The result is a slew of happy coworkers and customers—what more can you ask for?
Experience
-
HLK
-
Belgium
-
Retail Groceries
-
Senior Account Manager
-
Jun 2021 - Present
I lead marketing and account strategy for global agency clients in the healthcare / insurance and ag-tech industries. I partner with cross-functional teams to understand the business goals, strategies, and consumer insights to inform the development of strategic plans across digital and traditional channels. I lead marketing and account strategy for global agency clients in the healthcare / insurance and ag-tech industries. I partner with cross-functional teams to understand the business goals, strategies, and consumer insights to inform the development of strategic plans across digital and traditional channels.
-
-
-
Crowd Favorite
-
United States
-
Technology, Information and Internet
-
1 - 100 Employee
-
Senior Manager, Client Engagement
-
Feb 2021 - Jun 2021
Led new business efforts for an Open-Source (WordPress) consulting and development agency. Included project scoping, proposal and contract writing, outbound email campaigns, content creation for sales collateral and close collaboration with Marketing. Led new business efforts for an Open-Source (WordPress) consulting and development agency. Included project scoping, proposal and contract writing, outbound email campaigns, content creation for sales collateral and close collaboration with Marketing.
-
-
-
jrgn ai, inc.
-
United States
-
Advertising Services
-
Audience Strategist
-
Sep 2020 - Jun 2021
Collaborating with brands to uncover niche audiences and develop targeted go-to-market plans. Every audience has a unique language, connect like an insider. Combining our passions for language, business anthropology, design + digital - now manifested as JRGN - a collective of specialists making AI to improve HI (human intelligence). Collaborating with brands to uncover niche audiences and develop targeted go-to-market plans. Every audience has a unique language, connect like an insider. Combining our passions for language, business anthropology, design + digital - now manifested as JRGN - a collective of specialists making AI to improve HI (human intelligence).
-
-
-
Beutler Ink
-
Advertising Services
-
1 - 100 Employee
-
Director of (Marketing) Content
-
Jun 2019 - Sep 2020
• Account Lead on various design and social partnerships, ranging from website redesign, interactive installations, live events, illustration, social media management, animation and data visualization • Directly oversaw project managers and lead client strategies and communications for multiple accounts. • Positioned the company for growth by identifying new business opportunities and leading new partnership pitches. • Brought a strategic voice to digital content that wins… Show more • Account Lead on various design and social partnerships, ranging from website redesign, interactive installations, live events, illustration, social media management, animation and data visualization • Directly oversaw project managers and lead client strategies and communications for multiple accounts. • Positioned the company for growth by identifying new business opportunities and leading new partnership pitches. • Brought a strategic voice to digital content that wins the internet for our clients.
-
-
Account Manager, Content
-
May 2013 - Jun 2019
Beutler Ink is a content development agency based on the power of stories. Combining visual and verbal proficiency with informed strategy and seamless project management, we’ll find your story and help you tell it. What I do specifically: • Lead projects for clients from start to finish, including managing staffing, project management, and fostering client relationships. • Position the company for growth by identifying new business opportunities and initiating new… Show more Beutler Ink is a content development agency based on the power of stories. Combining visual and verbal proficiency with informed strategy and seamless project management, we’ll find your story and help you tell it. What I do specifically: • Lead projects for clients from start to finish, including managing staffing, project management, and fostering client relationships. • Position the company for growth by identifying new business opportunities and initiating new projects. • Bring a strategic voice to digital content that wins the internet for our clients.
-
-
-
JESS3
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Senior Project Manager
-
Dec 2012 - May 2013
Senior Project Manager for JESS3, overseeing projects for clients such as NIKEiD, Harvard, Eloqua and Google. JESS3 is a digital creative agency based out of Los Angeles, CA specializing in digital storytelling and data visualization.
-
-
Project Manager
-
May 2012 - Dec 2012
Specializing in content campaign management for NIKEiD, Google, Harvard and Chobani.
-
-
Production Coordinator
-
Apr 2011 - May 2012
Act as production coordinator and project manager for JESS3™, a creative interactive agency that specializes in social media and data visualization. JESS3™ continues to push the limits of what creativity and storytelling mean, providing services that range from UI / UX, animation and social media strategy to developing large-scale installations, brand strategies and infographics for clients that include Samsung, Nike, Facebook, NASA, Microsoft and Google.
-
-
-
Zion and Zion
-
France
-
Retail
-
Social Media Intern
-
May 2010 - Aug 2010
Wrote media releases, press releases, and blog posts for the 3rd largest pool builder in the nation, learned social media technology such as Cision, Hootsuite, Search Engine Optimization and created targeted media lists. Wrote media releases, press releases, and blog posts for the 3rd largest pool builder in the nation, learned social media technology such as Cision, Hootsuite, Search Engine Optimization and created targeted media lists.
-
-
-
-
Communications Intern
-
May 2008 - May 2010
Wrote articles that reached 240,000 members, created work orders in which I worked with the art department to create final works for internal clients, planned an event for National Senior Health & Fitness Day reaching thousands of local seniors, copy-edited and created media lists. Wrote articles that reached 240,000 members, created work orders in which I worked with the art department to create final works for internal clients, planned an event for National Senior Health & Fitness Day reaching thousands of local seniors, copy-edited and created media lists.
-
-
Education
-
2007 - 2010
University of Illinois Urbana-Champaign
Bachelor's of Science, Advertising
