Ms.Lydia Ogolla

Commercial Manager at Pacific Petroleum
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Contact Information
Location
Nairobi County, Kenya, KE

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Experience

    • Oil and Gas
    • 1 - 100 Employee
    • Commercial Manager
      • Oct 2022 - Present
    • Kenya
    • Oil and Gas
    • 200 - 300 Employee
    • Bulk and conversion Sales Executive
      • Jun 2019 - Feb 2022

      Proto Energy is a provider and supplier of quality Bulk LPG, a versatile gas applicable for both industrial and commercial consumption in areas such as a propellant for aerosol manufacturing, cooking in schools or hotels, steam generation, steel shaping and many more. My roles in Bulk Sales at Proto, comprised pitching, negotiating rates and streamlining the supply of LPG gas to different get-ups, after a thorough explanation of its features and provision of communication channels for any inquiries. Specifically; * I Identified prospective customers by using business directories, following leads from existing clients, and attending trade shows and conferences, * By analysing B2B and B2C market segments, I devised tailored marketing plans for each to ensure profitability through studying sales volume, revenue and cost of acquisition per distribution channel, * Through my role, I emphasised product features that would meet expected customers’ needs and would exhibit the capabilities and limitations of their products. * I additionally provided my expertise in giving friendly and efficient service to all customers, acting following the internal UPC audit system, gradually improving bulk sale profits by 10%, and cutting costs in the process by 45%. * In collaboration, I worked closely with the regional sales manager, general manager, plant manager and other subordinates to formulate sales strategies. Show less

    • Oil and Gas
    • 1 - 100 Employee
    • Business Development Manager
      • Nov 2017 - May 2019

      At Nomad Energy, I led a team that was focused on maximising sales value through strategic planning, sales management, and prospecting for new clients to help grow the organization. As a key member of the go-to-market (GTM) team, I was responsible for building lists of sales leads, then pitching to these prospects to build the company’s client list. My role was essential in moving prospective clients from the top of the sales funnel to the goal of being a signed customer. I made sure opportunities in target markets were identified for Nomad energy’s products and services, and generated leads through cold calling prospective clients or networking at different conferences and seminars. Through keeping up with the latest industry trends and developments I ensured the business development department was on top nurturing relationships with key customer accounts. I enjoyed assessing urgent client fuel needs and structuring competent solutions through Nomad Energy’s hands on acquisition policy. I additionally followed up with new leads and referrals generated from the sales team, using CRM in managing exchanges. During my time as BDM, I managed to research and build relationships with over 20 new clients by planning approaches and pitches, and developing new service offerings based on detailed and documented insights into market and client needs. I additionally supported the sales team in growing their territory sales by 25%. I responded to over 50 customer calls daily and solved over 90% of delayed concerns. By positively serving customers, I ensured I was ahead of my KPIs and kept a consistent acquisition trend. Show less

    • Vietnam
    • Restaurants
    • 1 - 100 Employee
    • Depot Manager
      • Jan 2015 - Oct 2016

      I spearheaded the operational capability of Tristar’s multi discipline staff members and suppliers as the Depot Manager, undertaking the intake, invoicing, storage and recycling of fuels, lubricants and associated company products. Reporting to the Fuels Operations Manager, I ensured that the depot was running efficiently, and that all activities were executed in a compliant manner and adhered to the appropriate safety standards. I ensured the sufficient interpretation and execution of county legislation policies, whether regulatory or other, and once implemented, made certain that policy and procedures were maintained and regularly reviewed. I functioned as the Depot focal point for all interested bodies (Internal and external) and was accountable for the 24/7 safe and efficient operations and equipment at the Depot. • To establish a competitive advantage, I ensured optimum performance and sought improvements in areas of safety, security, asset utilization and costs within agreed budgets. • I additionally maintained a constant and critical appraisal of all Depot activities and costs by directing the team to manage all achievable resources so that company products were stored, handled and distributed to the agreed standards. • I built a culture of operational excellence within my depot team through providing leadership, motivation, coaching and mentoring. Show less

    • Australia
    • Wholesale Petroleum and Petroleum Products
    • 1 - 100 Employee
    • Fuel Marketing Manager
      • Oct 2010 - Jan 2015

      Under this role I was tasked with assisting the drilling services in the upstream sector. Solely as the fuel marketing manager at Ultra Petroleum, I communicated the company's services to potential clients and helped grow their brand in the market. My responsibilities included but were not limited to; - Planning, managing and coordinating marketing and branding activities including participation in conferences, trade shows and similar events to support Ultra Petroleum’s business strategy and objectives while ensuring compliance with all its policies and procedures. - Defining promotional and advertising activities and materials to publicize product lines/services through presentations, sales force, media and alternate distribution channels. - Monitoring the use of the assigned budget for marketing and maintaining related information and documents. - Creating and producing statements of qualifications, client presentations, and brochures and assisting with the drafting of technical articles. I additionally coordinated the development of marketing presentations, brochures and publications. - With the evolution of marketing trends, I took an active part in leading the implementation or personally implementing public relations programs and online events at Ultra Petroleum, through key social media marketing channels. - Being the focal point for all company interaction on social media as well as for the content and up-dating of the company's external website; I consistently ensured the rolling out of promotional material and client bonuses. Show less

Education

  • Maseno University
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2009 - 2013

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