Lydia Jurcys

UX / UI Designer at Little Universe
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Location
Seattle, Washington, United States, US

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Credentials

  • User Experience Design Immersive Remote
    General Assembly
    Dec, 2021
    - Sep, 2024
  • Web Design Professional
    South Seattle College
    Jun, 2021
    - Sep, 2024

Experience

    • Design Services
    • 1 - 100 Employee
    • UX / UI Designer
      • Sep 2022 - Present
    • United States
    • Software Development
    • UX Designer
      • Mar 2022 - Aug 2022

      • Analyzed and synthesized user feedback data in collaboration with the design team to develop a holistic design strategy, research recommendations report, and 3 month design sprint plan to improve onboarding and new customer expectations. • Conducted evaluative research through a heuristic analysis of the marketing website and mobile app to identify inconsistent terminology and unclear language that leads to pain points along the customer journey. • Redesigned the marketing website landing page to improve information design through copy and content best practices to increase customer engagement and conducting usability testing to inform design iterations. • Wireframing and prototyping iterations of select native mobile app screens to decrease the number of monthly customer support requests, while adhering to current business constraints. Show less

    • UX Designer & Researcher
      • Nov 2021 - Dec 2021

      Research and Beta Website Improvement for a Start-up • In a 3 week Agile sprint, collaborated with 2 other designers and our client from the research phase through developer hand-off to support a start-up in preparing for the release of a minimum viable product reflective of target user findings, with a focus on reducing friction points and improving information and interaction design. • Conducted a heuristic evaluation and 3 rounds of usability testing and interviews with 16 participants starting with the client’s beta site to our final design iteration of 25 high fidelity wireframes and 2 interactive prototypes in Figma. • Created a deliverables website for the client to use as a communication tool with stakeholders and investors that includes: research report, user personas, user flows, site map, Figma mock-ups and prototypes, next steps and recommendations. Show less

    • United States
    • Animation and Post-production
    • 1 - 100 Employee
    • UX Design Fellow
      • Sep 2021 - Dec 2021

      American Museum of Natural History | iOS Mobile Application Redesign • In a team of 2, designed a conceptual app solution to bring virtual, audio, and live stream museum experiences to users. • Conducted 8 user interviews and competitive/comparative analysis to inform design direction and iterations that reflected 5 core values of the end users. • Created high fidelity mock-ups and interactive prototypes in Figma for usability testing to ensure an accessible and seamless user experience across a range of user archetypes. Dakota Art Store | E-commerce Conceptual Design for Desktop & Mobile • Redesigned an information only web site to include e-commerce, education, and creative inspiration experiences. • Analyzed and synthesized research from interviews and competitive/comparative analysis to create personas, task flows, and user flows rooted in end-user needs and values. • Created interactive prototypes and production ready high fidelity mock-ups, with an integrated design system and style guide, of desktop and mobile screens in Figma and Zeplin for developer hand-off. Show less

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Association Director of Youth Development Outcomes, Impact & Research
      • 2016 - 2020

      • Designed and implemented a generative and evaluative research plan to engage stakeholders in defining the organization’s current and future impact on youth related to social emotional learning and 21st century skill development. Conducted focus groups and interviews with over 280 youth, 120 staff and leadership, and 75 parents.• Led a cross-functional team of 12 in a 4 session iterative strategic planning process, resulting in the development of a theory of change tool used for internal and external communications, accountability, measurement, and a unified approach to increasing positive impact on 85,000 youth.• Using design thinking principles, created a program goal framework for 11 program divisions across 13 branches and 2 camps serving over 85,000 youth annually to establish partnership and services contracts with new school districts.• Developed and delivered a professional development workshop on conducting user research at the Ready by 21 national conference. Over 100 participants learned how to bring youth and family perspectives into their organizations’ research initiatives and experienced applied approaches to: identifying and clearly articulating guiding/research questions, designing focus group questions for maximum impact, and creating intentional community building focus groups. Show less

    • Quality Improvement Director- Education Initiatives
      • 2014 - 2016

      • Co-developed and launched a system improvement plan for program quality improvement, professional development for staff, and enhancing quality of service, resulting in 75% of programs meeting annual improvement goals within 6 months.• Successfully led a team of 17 staff through change management during a merger, ensuring a seamless transition for external stakeholders.

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Evaluation and Program Strategy Specialist
      • Feb 2011 - Aug 2014

      • Led the design and implementation of a cohesive measurement system and data driven evaluation strategy to demonstrate program impact and guide strategic program development for an organization that served over 3000 students annually. Efforts resulted in comprehensive data collection and reporting of academic and social emotional outcomes that aligned with organizational values and district / regional goals, and an outcomes driven culture that used data for continuous improvement. • Scaled evaluative research capacity by successfully training 5 teams in the program evaluation process and strategy implementation, including developing theories of change, logic models, and data collection methods. • Conducted focus groups with 70 fifth graders and 28 parents and educators of middle school students to develop a middle school readiness strategy through intentional programming informed by stakeholder voices and research findings. • Designed the framework, implemented, and managed a classroom residency program, in collaboration with over 200 teachers, that supported academic learning, 21st century skill development, aligned with district goals and state standards, and served 4200 elementary students in Seattle Public Schools from 2011-2014. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Contract Research and Project Assistant
      • Nov 2011 - Aug 2013

      • As part of a $1M Wallace Foundation grant to support development of a strategic arts plan for Seattle Public Schools, conducted competitive and comparative research on national assessment frameworks related to 21st century skill development and the relationship to college readiness; co-facilitated focus groups; summarized findings. • Contributed to assessment tool development for 21st century skills and connection to Common Core State Standards; assisted with trainings. Co-wrote Assessing the Broader Outcomes of Arts Education: The Seattle Perspective. Show less

    • United Kingdom
    • Performing Arts
    • Contract Program Manager
      • Jun 2010 - Dec 2010

      • Increased organizational capacity through analysis and restructuring of program models, pricing structures, and outreach strategies. Established a multi-year programming implementation plan. Strengthened collaborative initiatives and successfully cultivated new program partners. • Increased organizational capacity through analysis and restructuring of program models, pricing structures, and outreach strategies. Established a multi-year programming implementation plan. Strengthened collaborative initiatives and successfully cultivated new program partners.

    • United States
    • Government Administration
    • 700 & Above Employee
    • Research Consultant for Office of Arts & Culture
      • Sep 2009 - Dec 2009

      • Conducted a needs analysis through 19 interviews, 2 focus groups, and surveying 49 non-profit organizations. Investigated the need for collaborative teaching artist training and professional development support while representing 4 distinct stakeholder groups. • Deliverables included: a mapping of the current scope of local teaching artist training, client and stakeholder needs analysis, comparative analysis of national collaborative training models. Findings were used to inform the iterative development of the Washington State Teaching Artist Training Lab and The Creative Advantage- a public-private partnership to reinvest in Seattle’s students and the community’s economic and creative future. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Consultant
      • Feb 2009 - Aug 2009

      • Developed a strategic capacity building one year work plan with measurable outcomes for a Seattle area arts & culture organization. Facilitated board planning sessions to assess key issues and determine priorities. • Developed a strategic capacity building one year work plan with measurable outcomes for a Seattle area arts & culture organization. Facilitated board planning sessions to assess key issues and determine priorities.

    • Thomas C. Wales Foundation Fellow
      • Jan 2009 - Jul 2009

      • Developed and initiated a distributed leadership outreach program to build awareness; engage students, parents, and community constituents as arts education advocates; promote organizational sustainability. Established strategies for continued implementation. Determined target outcomes and created a program evaluation model. • Developed and initiated a distributed leadership outreach program to build awareness; engage students, parents, and community constituents as arts education advocates; promote organizational sustainability. Established strategies for continued implementation. Determined target outcomes and created a program evaluation model.

Education

  • General Assembly
    Certificate in UX Design, UX Design
    2021 - 2021
  • South Seattle College
    Certificate, Web Design Professional
  • Seattle University
    Executive Master of Nonprofit Leadership
  • University of Illinois at Urbana-Champaign
    Bachelor of Fine Arts in Art Education (K-12)
  • University of Illinois at Urbana-Champaign
    Bachelor of Fine Arts in Visual Art

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