Lydia van den Dries

Partnerships & Publishing Manager at UM London
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, GB
Skills

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Bio

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Credentials

  • The IPA Foundation Certificate
    Institute of Practitioners in Advertising (IPA)
    Jun, 2015
    - Nov, 2024
  • Google Squared Certificate in Digital Marketing
    Squared Online - a Google/AVADO partnership
    Oct, 2013
    - Nov, 2024

Experience

  • UM London
    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Partnerships & Publishing Manager
      • Jul 2019 - Present

  • Hearst LIVE UK
    • Event Marketing and Campaign Manager
      • Jun 2018 - Apr 2019

      Planned and implemented marketing strategy for all Hearst brand events and managed the delivery of integrated campaigns for all event sponsors. Some of my projects included:- Esquire Townhouse - Sponsors: Breitling, LG, Christian Louboutin, COTY, Jack Daniels, Chapeldown, MINI Fashion- Bazaar Women of the Year Awards - Sponsors: Michael Kors, Mercedes, Laurent Perrier- SalonQP - Sponsors: Armit Wines, William & Son- Bazaar Summit - Sponsors: UBS, Mercedes

  • National Geographic Society
    • United States
    • Non-profit Organizations
    • 300 - 400 Employee
    • Client Solutions Manager
      • Apr 2018 - Jun 2018

      Ideated, presented, developed and project managed brand partnerships to drive revenue for National Geographic. Created superlative custom branded content campaigns.Projects included: - Persil 'Dirt is Good' partnership for Unilever with social videos and Facebook Live starring NG Explorer Dan Raven-Ellison, advertorials in four languages for NG publications in Brazil, UK, France and Turkey.

  • Mindshare
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Partnerships Account Manager
      • Apr 2016 - Jun 2017

      Created the most effective partnerships for clients by working with industry leading media owners to develop and optimise cross-channel campaigns.Some of my projects included: - Just Eat sponsorship of The X Factor app with ITV. (TV idents, bespoke social and online videos filmed weekly in house with contestants, on-air mentions from Dermot O'Leary)- Volvo partnership with Secret Escapes. (Online hub with competition and social promotion)- The Perfume Shop sponsorship of Blind Date. (TV idents)- Three Mobile partnership with Lonely Planet and UNILAD. (Online advertorials and content hub for videos shot on location in New Zealand, Australia, Iceland, Brazil and USA, promoted on social media)

    • Publishing and Digital Display Account Manager
      • Jul 2015 - Apr 2016

    • Digital Display Account Executive
      • Apr 2014 - Jul 2015

  • Different Narrative
    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Account Management Placement
      • Sep 2013 - Sep 2013

      Client services placement on the e>erything d.fferent Summer School, working across various accounts from L'Oreal to Lycetts.Assisted in creating creative briefs.Conducted market research and gave a presentation to my colleagues at the end of the placement.

Education

  • The University of Edinburgh
    MA (Hons) 2:1, Russian Studies and Spanish
    2009 - 2013
  • TV Masters from Thinkbox
    -

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