Lydia Dearden
Commercial Director at Not In The Guidebooks- Claim this Profile
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Bio
Credentials
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Learn Emotional Intelligence, the Key Determiner of Success
LinkedInMar, 2020- Nov, 2024
Experience
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Not In The Guidebooks
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Leisure, Travel & Tourism
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1 - 100 Employee
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Commercial Director
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Mar 2020 - Present
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Product Director
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Dec 2017 - Nov 2019
Development and delivery of product strategy, development of concept hotel proposition; increasing product portfolio and high margin inventory. Growing the customer base, increasing customer volumes and revenues by 40% pa. Developing strong strategic and sustainable partnerships to meet detailed product specifications and deliver a consistent brand experience across all exclusive resorts. Development and delivery of product strategy, development of concept hotel proposition; increasing product portfolio and high margin inventory. Growing the customer base, increasing customer volumes and revenues by 40% pa. Developing strong strategic and sustainable partnerships to meet detailed product specifications and deliver a consistent brand experience across all exclusive resorts.
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TUI UK
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Luton
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General Manager Short Haul Product & Strategy
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Jan 2016 - Dec 2017
Responsible for maximising sustainable growth in volume and profit in all short-haul destinations, formulating 5 year plans and seasonal strategies to ensure market share and quality objectives are met; manage product cost base and achieve planned growth. Introduce city destinations, increase short break holidays and enter new and niche gateways. Developing key growth opportunities spanning multiple gateways, introducing appropriate product identifying opportunities and achieve group wide commercial objectives. Put in place strategic and tactical processes to trade product effectively and achieve target passenger volumes and margins.
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ECETravel
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Chislehurst, Kent
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Interim General Manager
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Mar 2015 - Dec 2015
ECETravel -UK incoming tour operator and DMC providing tailor-made group touring itineraries predominantly for the student market. ECE specialises in cultural and educational sport, music and science programmes. General Manager with P&L responsibility, managing the operation; research, creation, costing, coordination, marketing, sales and product delivery. Responsible for developing and delivering strategy to grow the business in new geographic markets and increase existing market volumes and margins through reviewing cost base, innovating, achieving competitor advantage through strong partner relationships, digital marketing and sales strategy.
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City Wonders
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Ireland
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Travel Arrangements
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100 - 200 Employee
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Senior DIrector of Product
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Apr 2013 - Dec 2014
City Wonders is a highly successful City Tours operator, offering group tours of venues and historical sites in 5 Italian cities and Paris, delivered in 5 languages. Develop and deliver product strategy, recruit and lead new destination based product team; introduce innovative tour products, evolve existing tours to meet customer expectation and grow our customer base. Develop strong strategic relationships and optimise the existing tour portfolio by maximising revenues, margins and quality and to spearhead the expansion of the tour programme into 5 new cities.
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Thomas Cook Group plc
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Travel Arrangements
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700 & Above Employee
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Product Director
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May 2010 - Apr 2013
Responsible for worldwide charter product portfolio & new product development. Leading a team of 50+, comprising Heads of Destination, Heads of Yield, Product Managers, Yield Managers and Purchasing Managers for 26 overseas gateways. Responsible for UK Product strategy and departmental P&L. Responsible for worldwide charter product portfolio & new product development. Leading a team of 50+, comprising Heads of Destination, Heads of Yield, Product Managers, Yield Managers and Purchasing Managers for 26 overseas gateways. Responsible for UK Product strategy and departmental P&L.
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Page and Moy Travel Group
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Leicestershire UK
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Head of Purchasing (interim)
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Mar 2009 - May 2010
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Group Overseas Director
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Jan 2005 - Feb 2009
Overall responsibility for overseas contracting, inventory, operations, customer service. Overall responsibility for overseas contracting, inventory, operations, customer service.
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Airtours
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Lancashire UK
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General Manager
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2002 - 2005
General Manager Contact Centre, Full P&L responsibility of sales and customer service contact centre 1400 seats across 3 sites. General Manager Contact Centre, Full P&L responsibility of sales and customer service contact centre 1400 seats across 3 sites.
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