Experience

特步集团

• China
• Spectator Sports
• 1 - 100 Employee

• Brand Manager

  • Apr 2011 - Present

  Brand Manager— Drive business growth of running category , making development strategy ,marketing plan and implementing; “Xtep marketing elite ” 2012 1）Launched the Xtep running Brand positioning-target focused , insight sharpened, aligned with other divisions; 2）As a forerunner, to drive seamless delivery from brand positioning ,to brand concept ,to product design, and integrated marketing campaigns; Implemented for 2013-2015 annual plan; 3）Made 2012-2014 running category marketing plan base on the category strategy, implemented the integrated marketing communication in 2012、2013; 4）Established Running as the No.1 strategic category-(1) value contribution from 20% to 29%;(2) +17% value growth in core platform despite industry depression;(3) achieving hero product sale-through 60% higher than overall; Show less



Taobao Marketplace

• Technology, Information and Internet
• 700 & Above Employee

• Category Operations Specialist

  • Jun 2009 - Apr 2011

  Tmall and taobao Book category operation plan and implementation, Item and seller management, promotion, product project. Category Search Navigation; Year outstanding staff of Consumer Division 2010 1)Owned Taobao book category operation plan 2010, Tmall and Taobao book marketplace operation plan 2011; During employment, Book category daily turnover from 5 million to 9 million, Approximate 3 billion volume contributed in 2010; 2)Project leader of Book Sellers Admission Control , legitimated 50000 sellers, obtained sustainable for the category; 3)Optimized category structure front and back, drove improvement in user experience; Cleared up 0.3 billion problem Items; 4)Project leader of Book Standard product database , established the largest book database in China with 900,000 products introduction; Transformed search path from Items to products; 5)Key member of “youshuyuan” project across-division, participated in marketing position and product design, established a comprehensive book marketplace with shopping, SNS,information;(Now is Tmall bookmall); 6)Made category promotion plan by the quarter, Explored internal promote resources or cooperation outside; led book-promotion in the first and second “11.11 Shopping Festival” ; Show less