Lydia Woods
Sales and Marketing Manager at Clayton Hotel Belfast- Claim this Profile
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Bio
Experience
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Clayton Hotel Belfast
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United Kingdom
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Hospitality
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1 - 100 Employee
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Sales and Marketing Manager
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Nov 2022 - Present
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Sales Manager
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Apr 2022 - Nov 2022
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Selective Travel Management
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Corporate Account Manager
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Mar 2018 - Aug 2020
Corporate account manager for both the SME and Government Account's accounts of the business. Both accounts held a value of £25 million which had a range in excess of 80 individual accounts. * Maintained extensive knowledge on travel/ policies and suppliers for each account. * Promoted corporate values and behaviours both internally/ externally. * Developed invaluable communication and confidence with my client portfolio in order to enhance experience. * Meditator relaying client's needs, value and expectations to management and booking teams to deliver on contractual agreements. * Ensuring strict adherence to Travel Policies, PCI and ISO standards. * Hosting reviews via email, telephone or face to face. * Provided all clients with an overview of their travel programme, an enhanced analysis, suggestions and initiatives which may enhance on efficiency or value for money within the client's travel programme. * Communicating and supporting change both external/ internal. * Principal negotiator with accommodation/ airport parking suppliers, ensuring competitive rates and favourable commission when applicable. * Working to strict KPI's, maintained a robust and up to date visiting schedule which was backed up with up date client profiles and client reviews. * Presenting when applicable to client's booking teams/ travel managers on TMC's services and procedures. * Principal contact and intermediary should customer dissatisfaction/ grievances arise with service or travel suppliers. The end goal of obtaining a favourable outcome with the client. * Attending and reporting at in house meetings with booking teams, fellow managers and MD. * Assisting with internal projects to enhance customer service, communication, and in house developed booking portals/ intranets efficiency for client's. * Organising and hosting client events. * Attending external networking events to boost profile of TMC alongside recognising and assisting with new business generation.
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Malmaison
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Hospitality
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300 - 400 Employee
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Sales Manager
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Jan 2016 - Mar 2018
* Responsible for maintaining and driving both the internal and external sales function of a successful 4 star city centre hotel.* Successfully developed all hotel segments to include accommodation, meetings and events, food and beverage sales.* Prepared and executed a successful Sales and Marketing Plan.* Presented at quarterly commercial reviews with Hotel's Directors elaborating on past financials, upcoming sales campaigns and opportunities.* Contributed and Accountable at all P&L reviews for the business.* Established and managed a dynamic and successful social media campaign.* Negotiated rates and contracts with existing and new business partners.* Managed and updated successful RFP submissions.* Invaluable account management with focus on developing existing business alongside exploiting new business opportunities.* Established excellent communication within the organisation to include team members, senior managers and managing directors alongside external relationships with corporate clients and reputable organisations to help create awareness and boost sales within both the hotel and its group of properties.* Confidently presented to senior decision makers on matters that would help maintain and grow the business.* Effectively managed change within the organisation.* Successful at working strategically to achieve and surpass set KPI's.* Updating of weekly/monthly revenue forecasting models all of hotel's market segments. * Establishing and maintaining dynamic pricing models for team members and central sales teams to follow to ensure quoting was competitive in both high and low demand periods within accommodation, events and food and beverage.* Networking externally to enhance and grow the business portfolio and new potential revenue streams.* Creating and driving new Marketing Campaigns to exploit all business opportunities for department within the hotel to include Accommodation, Events and Food and Beverage Sales.* Duty Manager Shifts.
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Groups and Events Manager
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Jan 2013 - Jan 2016
*Managed the Groups and Events Department for a 4* City Centre Boutique Hotel.*Established strong communication internally with team members in all departments, the hotel group's central sales teams alongside external corporate clients, organisations and marketing companies.* Successfully achieved all KPI's set by Head office in relation to Meeting, Events and Group Sales.* Weekly updating of Meetings and Events forecasting models in line with sales/ new business opportunities to ensure all strategies in place met or excelled set monthly and annual budgets.* Effectively enhancing reputable business streams that suited the hotel profile, to include corporate meetings and events alongside Bespoke Weddings and Leisure Events.* Worked alongside Exclusive/ Niche Tour Operators driving bespoke, high revenue generating group business.* Chaired weekly operational meetings with all hotel departments, providing detailed function sheets , discussing clients needs alongside advising on opportunities to upsell during the execution of each event/group.* Advocating and chairing change in order to remain competitive and a step ahead of the market.* Establishing strong working relationships with Local Corporates - both local and National, Local and National TMC's and DMC's in order to gain repeat business with confidence.* Working with high profile groups/ organisations, ensuring complete client privacy.* Enforcing PCI compliance and company standards/ policies.* Overseeing on the day all functions/ meetings were set up and managed in line with client agreement.* Managing the Reception team, when necessary, in absence of a department head.* Attending in house revenue meetings, providing concise reporting on all revenue attributed to both accommodation sales and events alongside upcoming events/ activities to aid the revenue in both fields.
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Reservations Manager
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Aug 2010 - Jan 2013
Directly managed a team of 3, I manged the reservations department to include Accommodation and all Meetings and Events sales.* Weekly and monthly reporting and forecasting of accommodation and meeting revenue.* Conducting and reporting of daily competitor checks to ensure room rates are competitive and in line with market.* Selling directly to clients all hotel services, contracting and overseeing delivery to client's specification.* Hosting weekly function meetings with all operational departments alongside weekly revenue meetings with fellow managers to include GM.* Encouraging and enforcing change in order to stay relevant and successful in the market.* Attending all local and group wide meetings.* Opening up of
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Park Inn by Radisson
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Belgium
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Hospitality
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700 & Above Employee
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Reservations and Events Co-Ordinator
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Dec 2008 - Aug 2010
*Working within a team selling to both the leisure and corporate markets. *Assisting with the selling, organising and execution of meetings and events. *Assisting with room sales both individual and group bookings. *Assisting with competitor checks, ensuring hotel standards and policies were maintained and excelled the hotel's local markets. *Partaking and excelling in weekly test calls to ensure customer service excellence alongside ensuring business opportunities were explored. * Reception duties when applicable to include check in, check out and pre arrival checks were maintained. * Attending and hosting weekly function meetings, to relay needs of upcoming events. * Updating and distributing of change memos to relevant meetings/ functions to all departments should they arise in a timely and comprehensive manner. *Preparing reservation commission reports weekly. *Creating and maintaining strong working relationships with corporate/ leisure clients alongside external trade providers.
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Cookstown District Council
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United Kingdom
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Government Administration
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Tourist Advisor / Box Office Assistant
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Sep 2007 - Feb 2009
Working within a Front of House capacity with the local Burnavon Arts and Cultural Centre, assisted with tourism activities, theatres box office sales and local events. * Providing excellent customer service. * Retail sales of local arts and crafts. * Ensuring full cash up completed at end of shift. * Maintaining health and safety for all visitors to the Centre. * Opening and closing of the box office when applicable. * Selling accommodation via NITB's Tidinet System. * Assisting and managing local tourist events, to include seasonal leisure events and group corporate visits of the local area.
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Aer Lingus
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Ireland
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Airlines and Aviation
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700 & Above Employee
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Passenger Service Agent
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Jun 2006 - Jun 2007
Fully functional in all ground operations to include Check in, Departures, Ticketing, Lost and Found and Operations. * Ensure all traveller documentation was up to date and legal to travel. * Ensuring passenger safety. * Providing excellent customer service. * Providing a calm and informative support at times of disruption. * Promoting company policies and behaviours both internally and externally. Fully functional in all ground operations to include Check in, Departures, Ticketing, Lost and Found and Operations. * Ensure all traveller documentation was up to date and legal to travel. * Ensuring passenger safety. * Providing excellent customer service. * Providing a calm and informative support at times of disruption. * Promoting company policies and behaviours both internally and externally.
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Education
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University of Ulster
Bsc Hons International Travel and Tourism Management, Bsc Hons International Travel & Tourism Management