Experience

Edge AI and Vision Alliance

• United States
• Industry Associations
• 1 - 100 Employee

• Event Consultant

  • Sep 2019 - Present

  - Provide professional event management advice to the EVA and their partner teams in China for Trade Shows- Coordinate with multi-functional teams in different time zones for event planning and make sure all communication is accurate- Manage both teams timeline and push to meet the deadlines- Responsible for all logistics management - Provide professional event management advice to the EVA and their partner teams in China for Trade Shows- Coordinate with multi-functional teams in different time zones for event planning and make sure all communication is accurate- Manage both teams timeline and push to meet the deadlines- Responsible for all logistics management



Chinese Culture Center of San Francisco

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Program Manager

  • Feb 2015 - Nov 2017

  Program Manager, August 2016 - Present; Associate Program Manager, November 2015 - August 2016➢ Team lead and in charge of all art programs management, planning and implementation from end to end➢ Plan and execute marketing & communications strategy➢ Contract negotiation with vendors & hotels➢ Event strategy development, planning & execution; budget management➢ Looking for potential collaboration opportunities for the organization ➢ Program presentations to the Board of Directors based on the current art programs➢ Responsible for outreach plan and execution ➢ Manage Visual Art Center business, display and manpower allocationCommunications and Development Associate, February 2015 - October 2015➢ Developing and executing annual communications plans for different campaigns (art programs, public events and fundraising events)➢ Managing graphic designers for design work➢ Developing and editing newsletter and e-blast; managing social media posting➢ Being a main contact person to communicate with partners, vendors and local press➢ Developed a good relationship with sponsors; Involved into business plan



Beijing Mercedes-Benz Sales Service

• China
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• Assistant Manager of Marketing Events, Fairs & Sponsorships

  • May 2008 - Jun 2010

  Events and Sponsorships➢ Responsible for event concept development, event planning, execution and on-site management. ➢ Event scales are from 100 – 3000 plus. 10 -15 events throughout a year. The Sale Record increased to 140% yearly growth with Marketing efforts in 2009➢ Event concept presentation to the head of Marketing➢ In charge of hospitality, guest invitation and logistic management ➢ Briefed and managed agency for events preparation➢ Partnered with cross-functional teams for internal meetings and communication➢ Supported sponsorship and fairs team to further develop concepts and execute on-site➢ Responsible for event budget control➢ Assisted in the development of marketing strategies that tightly followed the global positioningVIP Program➢ Hand picked by a VP to lead a team to manage the program and recruit Chinese movie stars, entreprenurs, business elites and key opinion leaders to further promote the brand image➢ Developed program strategy to manage celebrities for advertising, event attendance and media exposure➢ Dealt with dealers to complete VIP product purchase; Responsible for program budget controlKey Events➢ F1 China Shanghai 2008, 2009, 2010 (incl. gala dinners, parties and guest hospitality) ➢ New Generation E-Class Launch 2009➢ S-Class face-lift model launch 2009



Cartier

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Senior Communication Executive

  • Feb 2006 - May 2008

  Press/Advertising➢ Involved into develop and fully execute publicity strategy in North China➢ Analyzed local media demands in order to further implement publicity campaigns. ➢ Maintained good media relationship and discovered new media for future cooperation➢ Edited product advertorial and press release to publish in local newspaper and fashion magazines➢ Developed and executed media plans in North ChinaEvents➢ Participated in event planning and on-site execution➢ Responsible for event budget control➢ Executed post-event work, such as event report, media clippings and post-event evaluation ➢ Initiated the partner relationship of Cariter and Palace Museum (Forbidden City) for one of the top global events of Cartier – Art de CartierKey events➢ Carees d’orchidees high jewelry launch party in Beijing in 2006➢ Ronde Louis Cartier Roadshow events with 8 locations in Northern China in 2006➢ Art de Cariter – Exhibition at Meridien Gate (inside of Forbidden City)



DMG Media (Advertising Agency) Beijing

• Account Manager

  • Jan 2003 - Feb 2005

  - Developed and executed Volkswagen 2005 Umbrella Campaign- Analyzed consumer insight and market research to complete product campaign- Executed advertising campaign, included concept development, proposal presentation, starring selection and on-site management - Developed and executed Volkswagen 2005 Umbrella Campaign- Analyzed consumer insight and market research to complete product campaign- Executed advertising campaign, included concept development, proposal presentation, starring selection and on-site management